How #HigherEd can use Snapchat Spectacles: A Live #HESM Takeover for Commencement at Duke University

Snapchat & Spectacles: only shiny new tools? In the 8-week online course on social media marketing for higher ed I teach, I keep asking my students – all higher ed professionals – to think about ways they can use Snapchat to communicate with current college-age students. It’s not because I’m in love with the platform. […]

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