About

“News, tips and, hopefully, some good ideas for people taking care of websites and online marketing in colleges and universities.”

That’s the big idea (?) behind this blog.

Collegewebeditor.com is an independent, popular, and influential blog about the Web, marketing, and PR in higher education. Launched in February 2005, this niche blog now attracts more than 10,000 unique visitors per month, more than 2,000 readers by RSS feed and close to 2,500 email subscribers, a very targeted audience composed of higher ed professionals and executives.

karine_joly_sep2013 Karine Joly is a Web marketing professional, an expert in social media marketing and the Web editor behind www.collegewebeditor.com.

In 2007, she founded Higher Ed Experts , a professional online school for executives and professionals working in universities and colleges around the world. At Higher Ed Experts, Karine oversees the development of the curriculum. She teaches an 8-week online course on Social Media Marketing for Higher Ed. She also designed and taught the capstone graduate online course for the MBA in Social Media at Southern New Hampshire University: Social Media Marketing Campaigns.
Her professional career spans more than 20 years of experience in communications in the US, Canada and France including 10 years in Web content development, marketing and strategy in higher education.
Karine authors the Internet Technologies column of University Business and writes periodically for other publications (University Affairs, CASE Currents, etc.). Karine is a regularly invited speaker at leading web conferences (CASE, American Marketing Association, EduComm, eduWeb, CUPRAP, etc.).

Karine was previously Web editor for a liberal arts college on the east coast and worked in the past on selective consulting projects related to social media, Web strategy, print/electronic publication audits for a small number of universities, colleges and schools.

Before focusing on Web 2.0 in higher education, she experienced first hand Web 1.0 as a Web editor at About.com, a top 10 Web property that is now part of The New York Times Company. Prior to the dot com boom (… and bust), Karine worked as a journalist for several radio stations, newspapers, and magazines in Europe.

She has a master’s degree in communication from La Sorbonne in Paris (CELSA) and a Webmaster Certificate from Rutgers University, NJ.

Recently published articles
Presentations
Interviews, Quotes & Mentions

View Karine Joly's profile on LinkedIn

Recently published articles:

University Business

University Affairs

  • Crisis communications 2.0 – Sep 2007
    New technologies are changing the way schools get the message out when a crisis erupts on campus. But the most valuable tool in the communications toolkit is still a well-tested plan.

CASE’s Currents

  • “User Generation” (CASE membership required) – March 2007
    Web 2.0 might sound like tech jargon or just another buzzword, but it’s more than that–it’s a paradigm shift in communications that is greatly affecting education. This article defines the term and offers some background, describes how it relates to technology, outlines how and why Web 2.0 affects education, and offers a detailed description of the new mix of marketing and communications channels campuses should consider as part of a strategic communications plan.

Conference presentations & workshops:

High Ed Web Conference (#heweb13), October 7, 2013 – Buffalo, NY

eduWeb Conference, July 29, 2013 – Boston, MA

  • Can you pass the social media license test? Social Media TOS Crash Course – 1-hour session

PSE Web Conference, June 24 2013 – Vancouver, BC (CANADA)

  • Can you pass the social media license test? Social Media TOS Crash Course – 1-hour session

eduWeb Conference, July 31, 2012 – Boston, MA

  • The 2012 State of Social Media and Web Analytics in Higher Ed – 1-hour session

UB Tech Conference, June 10, 2012 – Las Vegas, NV

8th Annual Innovations in E-Learning Symposium, June 6 & 7, 2012 – George Mason University – Fairfax, VA

J. Boye Conference – May 10, 2012 – Philadelphia, PA

Clarkson University Professional Development Day – April 11, 2012 – Potsdam, NY

  • Social Media Audit – 1-hour session to present the results of an audit of all the social media properties associated to Clarkson University
  • Social Media 101 – 1-hour session for staff and faculty members
  • Social Media Strategy – 1,5 hour session for staff and faculty members

CASE National Conference for Publications Professionals – November 11, 2010 – New Orleans, LA

  • The State of Print and Electronic Publications in Higher Education- a 1-hour keynote presentation
  • Start the (Word)Presses: How to create the online version of your magazine with WordPress – a 1-hour workshop

SIM Tech 2010 Conference – October 21st, 2010 – Las Vegas, NV

  • The Higher Ed Web Analytics Revolution- a 1-hour keynote presentation with Shelby Thayer’s participation

High Ed Web Conference 2010 – October 12, 2010 – Cincinnati, OH

eduWeb Conference 2010 – July 26, 2010 – Chicago, IL

EduComm Conference – June 8, 2010 – Las Vegas, NV

  • Measure Twice, Cut Once: A 7-Step Plan to Your Digital Marketing Measurement Strategy – a 1-hour presentation

CASE Europe – Beyond the hype: getting the most from your web presence – May 14, 2009 – London, UK

  • Livecast from Montreal to introduce a recorded Higher Ed Experts’ webinar about admissions-sponsored students blogs presented by Nancy Prater in July 2007

CUPRAP Spring Conference – March 11-13, 2009 – Hersey, PA

AMA Symposium for the Marketing of Higher Education – 2008 – November 16-19, 2008 – Chicago, IL

eduWeb Conference 2008 – July 21-23, 2008 – Atlantic City, NJ

Podcasting for Education Conference – April 2 & 3, 2008 – The University of Warwick, Conventry, UK

  • “The State of Higher Ed Podcasting in the US” 45-minute presentation given via a Web link.

HighEdWebDev 2007 – October 15-17, 2007 – Rochester, NY

Virginia’s Community College Institutional Advancement and PR Peer Group Conference – June 6-7, 2007 – Staunton, VA

CASE Annual Conference for Senior Communication and Marketing Professionals – September 13-15, 2006 – Philadelphia

Interviews, Quotes & Mentions in the news: