About

“News, tips and, hopefully, some good ideas for people taking care of websites and online marketing in colleges and universities.”

That’s the big idea (?) behind this blog.

Collegewebeditor.com is an independent, popular, and influential blog about the Web, marketing, and PR in higher education. Launched in February 2005, this niche blog now attracts more than 8,000 unique visitors per month, more than 1,700 readers by RSS feed and close to 650 email subscribers, a very targeted audience composed of higher ed professionals and executives.

Karine Joly is a Web marketing professional, a new media expert and the Web editor behind www.collegewebeditor.com.
She is also the founder of www.higheredexperts.com, a social networking and professional development community with more than 2,000 registered members working in higher ed institutions around the world.

Karine shares insights and observations in her Internet Technologies column published every other month in University Business.

Previously Web editor for a liberal arts college on the east coast, Karine works now full-time on her writing, presentations as well as Higher Ed Experts. She also works on selective consulting projects related to social media, Web strategy, print/electronic publication audits for a small number of universities, colleges and schools.

Before focusing on Web 2.0 in higher education, she experienced first hand Web 1.0 as a Web editor at About.com, a top 10 Web property that is now part of The New York Times Company. Prior to the dot com boom (… and bust), Karine worked as a journalist for several radio stations, newspapers, and magazines in Europe.

She has a master’s degree in communication from La Sorbonne in Paris (CELSA) and a Webmaster Certificate from Rutgers University, NJ.

Recently published articles
Presentations
Interviews, Quotes & Mentions

Recently published articles:

University Business

• “Time to Get Strategic With Content” – November/December 2011
  Why it’s worth the investment and how to get started
• “Web Accessibility: Required, Not Optional” – September 2011
  The time is now for web accessibility in higher education
• “Analytics: The Holy Grail of Social Media?” – June 2011
  A year of growth for measuring social media activity
• “The State of the Mobile Web in Higher Education” – April 2011
  Mobile solutions and strategies—and the budgets behind them
• “Location, location, location?” – February 2011
  Should institutions dive into Foursquare and other location-based services?
• “Getting Your Email in Their Inboxes” – November/December 2010
  Using email service providers for improved deliverability of messages to external audiences.
• “The State of Online Analytics in Higher Ed” – September 2010
  Survey confirms need for web and social media analytics revolution.
• “Embracing Web Analytics” – June 2010
  Why and how to get a web analytics revolution started at your institution.
• “How to Select the Right CMS” – April 2010
  A five-step plan for evaluating web content management systems.
• “Websites Gone Mobile” – February 2010
  More institutions exploring—and succeeding with—mobile web.
• “How to YouTube with Success” – November/December 2009
  Six tips for optimizing online videos.
• “Social Media Measurement 101″ – October 2009
  A seven-step plan to set up (and benefit from) a simple social measurement program.
• “The ABCs of Mobile Marketing” – July/August 2009
  Words to know in exploring this new frontier in higher education marketing.
• “2010: Print to Web Odyssey?” – June 2009
  A five-step plan for assessing and negotiating the transition from print to web publications.
• “Web Redesign on a Dime” – April 2009
  Tools, tips, and tricks to revamp or upgrade an institutional website.
• “More with Less” – February 2009
  7 ways to survive the budget crunch.
• “Should You Twitter?” – January 2009
  Real and effective communication, 140 characters at a time.
• “It’s the Community, Stupid!” – October 2008
  A seven-step plan to raise and nurture any community online.
• “E-mail, Gmail, Hotmail, and Beyond” – August 2008
  Three questions to ask before switching to a free e-mail solution.
• “Magazines: Gone Digital, Going Paperless?” – June 2008
  Making decisions in the transition from print to digital for campus publications.
• “It’s 2008: Is Your 911 Website Ready?” – April 2008
  Eight tips for designing an institution’s crisis web template.
• “Facebook Applications: The Game Changer?” – February 2008
  New ways higher ed institutions can use social networking.
• “10 Steps to Better Blogs” – November 2007
  Creating a blog is easy. Making it great requires a plan.
• “Demand Print or Print On Demand?” – October 2007
  TO PRINT OR NOT TO PRINT? That is the question more and more institutions are contemplating when budgeting for their publications targeted to prospective or current students.
• “Lights, Camera, YouTube, Action!” – August 2007
  Higher ed institutions can unleash the power of online videos without breaking the budget.
• “A Second Life for Higher Education?” – June 2007
  Virtual worlds may wind up breathing new life into teaching, learning, and creative expression.
• “Facebook, MySpace, and Co.” – April 2007
  IHEs ponder whether or not to embrace social networking websites.
• “PR on the Web 101″ – February 2007
  Institutional Public Relations teams may be preventing their schools from getting deserved media coverage. Here’s how the web can help.
• “10 Tips to a Successful Website Redesign” – December 2006
  Web professionals who have “been there, done that” share some pointers.
• “10 Tips for Surviving a CMS Switch” – October 2006
  Make the switch to a new content management system as seamless as possible.
• “License to Recruit?” – August 2006
  Admissions-sponsored student blogging can get real results for your institution.
• “RSS: The Next Big Thing in University Web Communications” – June 2006
  Investing in this technology can help get an institution’s news delivered-and read.
• “The Brand (Brave?) New World Of Online Public Relations” – April 2006
  Ready or not, IHEs must strategize about how they appear in mentions on the web.
• “The Power of Podcasts” – February 2006
  Universities explore mp3 technology as a new marketing tool.

University Affairs

• Crisis communications 2.0 – October 2007
  New technologies are changing the way schools get the message out when a crisis erupts on campus. But the most valuable tool in the communications toolkit is still a well-tested plan.

CASE’s Currents

• “User Generation” (CASE membership required) – March 2007
  Web 2.0 might sound like tech jargon or just another buzzword, but it’s more than that–it’s a paradigm shift in communications that is greatly affecting education. This article defines the term and offers some background, describes how it relates to technology, outlines how and why Web 2.0 affects education, and offers a detailed description of the new mix of marketing and communications channels campuses should consider as part of a strategic communications plan.

Presentations:

CASE National Conference for Publications Professionals – November 11, 2010 – New Orleans, LA

• The State of Print and Electronic Publications in Higher Education – a 1-hour keynote presentation
• Start the (Word)Presses: How to create the online version of your magazine with WordPress – a 1-hour workshop

SIM Tech 2010 Conference – October 21st, 2010 – Las Vegas, NV

• The Higher Ed Web Analytics Revolution – a 1-hour keynote presentation with Shelby Thayer’s participation

High Ed Web Conference 2010 – October 12, 2010 – Cincinnati, OH

• Let’s Start the Higher Ed Web Analytics Revolution! – a poster session

eduWeb Conference 2010 – July 26, 2010 – Chicago, IL

• Measure Twice, Cut Once: A 7-Step Plan to Your Digital Marketing Measurement Strategy – a 1-hour presentation

EduComm Conference – June 8, 2010 – Las Vegas, NV

• Measure Twice, Cut Once: A 7-Step Plan to Your Digital Marketing Measurement Strategy – a 1-hour presentation

CASE Europe – Beyond the hype: getting the most from your web presence – May 14, 2009 – London, UK

• Livecast from Montreal to introduce a recorded Higher Ed Experts’ webinar about admissions-sponsored students blogs presented by Nancy Prater in July 2007

CUPRAP Spring Conference – March 11-13, 2009 – Hersey, PA

• “It’s the Community, Stupid! 7-Step Plan to Raise and Nurture Any Community Online – Take 2″ First part of a 3-hour workshop about social media.

AMA Symposium for the Marketing of Higher Education – 2008 – November 16-19, 2008 – Chicago, IL

• “Blogging Boot Camp” 4-hour Workshop.

eduWeb Conference 2008 – July 21-23, 2008 – Atlantic City, NJ

• “It’s the Community, Stupid! 7-Step Plan to Raise and Nurture Any Community Online” Closing Keynote Speech.

Podcasting for Education Conference – April 2 & 3, 2008 – The University of Warwick, Conventry, UK

• “The State of Higher Ed Podcasting in the US” 45-minute presentation given via a Web link.

HighEdWebDev 2007 – October 15-17, 2007 – Rochester, NY

• “12-Step Program to Better Blogs” 1-hour presentation.

Virginia’s Community College Institutional Advancement and PR Peer Group Conference – June 6-7, 2007 – Staunton, VA

• “How to Survive PR 2.0…and Thrive in the Brand New World of (Web) Communications” (PDF) 1-hour presentation followed by 1-hour workshop.

CASE Annual Conference for Senior Communication and Marketing Professionals – September 13-15, 2006 – Philadelphia

• “Welcome to Web 2.0″ – co-presented with Joe Hice, Associate VP of Marketing and Public Relations at the University of Florida. (rated “Stellar Presentation” based on the audience evaluation)
• “The Face(book) of Things to Come: Crisis Communications in a Networked World” – co-presented with Joe Hice

Interviews, Quotes & Mentions:

• CSUS, April 8, 2011 – CSUS Website Continues to Receive Professional Praise
• FOX Business, February 3, 2011 – Top Education Trends for 2011 by Emily Driscoll
• Community College Times, November 24, 2010 – Favorite blogs, part 1: higher education edition by Redante Asuncion-Reed
• Union College Concordiensis, October 28, 2010 – Union in Motion: Union’s new video sharing site hits the web.
• eCampus News, June 10, 2010 – “How colleges can drive traffic to their web sites: Marketing expert tells higher-ed IT officials about her process for developing a loyal following online” by Dennis Carter
• CASE’s Currents, October 2009 – “The Inner Circle” by Caroline Mayer
• CASE’s Currents, March 2009 – “Living in a Digital Age” by Douglas Vaira and “Streaming Media” by John Pulley
• Campus Wired Blog – The Chronicle of Higher Education, September 8, 2008 – “Colgate University Has an Official Twitterer. World Yawns.” by Scott Carlson.
• University Affairs, August-September 2008 – “Presidents who blog” by Daniel McCabe.
• The Chronicle of Higher Education, February 4, 2008 – “Study Raises New Privacy Concerns About Facebook” by Jeffrey Young.
• Campus Wired Blog – The Chronicle of Higher Education, December 6, 2007 – “Colleges Create Offbeat Videos to Try to Build Web Buzz” by Jeffrey Young.
• University of Maryland News, December 4, 2007 – “The Little Holiday Video That Could”.
• Southern Arkansas University News, November 14, 2007 – “SAU one of the first to launch new Facebook pages” by Becky Bell.
• CASE’s Currents, September 2007 – “Fear and Loathing in Web 2.0″ by Andrea Jarrell
• Aiken Standard, August 24, 2007 – “USCA expanding Web presence” by Rob Novit
• CASE’s Currents, May-June 2007 - “Slice of Life – Calendar Pearls” by Patricia Quigley
• Hispanic Outlook of Higher Education, June 18, 2007 – “College Web Sites Going Interactive/Getting Makeovers” by Marilyn Gilroy
• HigherEdBlogCon 2006, April 2006 – Interview with Karine Joly
• collegewebeditor.com, November 2005 – 100th Post Interview: Karine Joly, the Web editor behind collegewebeditor.com