Did you miss the #HECO19 conference in April? Watch it on-demand!
The 2019 Higher Ed Content Conference was a really fun and engaging experience (check out the pics!) for all the American and Canadian teams in attendance a couple of weeks ago – and you can now get it on-demand!
The HECO19 conference was full of great takeaways, fresh ideas and surprises including a 27-min Q&A session with all the speakers on screen we streamed live on Facebook (skip the first minute for the start :)!
Extras, Extras, Extras!
Whether you registered for the live conference or get it now on-demand, you will get access to the 3 following bonus sessions (which brings the total to 15) to be released on-demand this month – at no extra cost :)
Repurposing content through digital channels: How to do a lot with a little (to be released on May 1st)
Salma Nawlo, Assistant Director of Communications – Florida Southern College
Your campus community is always bustling with news about a professor, a student or an alum. Rewards and recognitions, hands on collaborations and partnerships, internship and outcome successes â€” those are the stories that matter and the ones we cover. But digital content rarely lives to see another day. In this session, Salma Nawlo will show how you can efficiently and effectively bring all this content back to life â€” often. Youâ€™ll get tips, tricks and ideas to make the most of all the content distribution channels at your disposal.
Ask Me Anything: Instant Gratification on Instagram Stories (to be released on May 15)
Ashley Muckway, Digital Marketing Assistant – Fort Lewis College
Todayâ€™s students donâ€™t want to wait â€“ they want everything RIGHT NOW! From chatbots on websites to overnight shipping, you can see this trend everywhere. In this session, Ashley Muckway will talk about how we can deliver instant gratification on social media, specifically through Instagram Stories. The new â€œask me anythingâ€ (AMA) feature on Instagram Stories opens a casual means of communication between the user and the school, leading the students to feel more comfortable about asking the â€œsmallâ€ questions. Youâ€™ll learn how easy it is to start, promote and deliver an AMA session to provide engaging and informative content to your audience.
How I Created a Digital Magazine and Content Hub for Virtually Nothing (to be released on May 29)
Laura Braddick, Assistant to the Dean, Strategic Communications – Towson University College of Business and Economics
For years, the college had been producing a great print magazine for business school alums and donors. It was long past time to put the content online, but with no budget and virtually no resources to build a separate magazine site, we got creative and used resources already available to us on campus to develop a beautiful digital magazine using WordPress. Not only is our magazine now fully online, but it created a platform for publishing content we can push out through social media. We can also track metrics with Google Analytics and much more. All of this was done with no extra hard costs out of our department’s budget.
A conference focusing on higher ed content?
The Higher Ed Content Conference is a must-attend event for higher ed content professionals and teams looking for new ideas and best practices.
Read below what a few of your higher ed colleagues who attended the past editions of the Higher Ed Content Conference say about the experience.