Archive for the ‘Marketing Strategy’ Category

12 Takes on measuring #HigherEd content performance

March 22nd, 2018 Karine Joly No Comments

There is no shortage of bad content online. But, there is no scarcity of great quality content either. When there is much more content than available attention and time, measuring the performance of your content is key – even if numbers and words (or pictures!) are not always a match made in heaven. That’s why […]

Best advice ever on #HigherEd content

March 6th, 2018 Karine Joly No Comments

Content is King. And, it’s a pretty tough ruler. When you have to feed the content beast on the social media accounts or the website of your school, it’s NOT an easy job. So, good advice is always welcome in the higher ed content professional community. :-) That’s why I asked the 12 higher ed […]

Present at the 2018 #HigherEd Content Conference: Submit a proposal by Feb 14 #hesm

February 6th, 2018 Karine Joly No Comments

Looking for great presentations for the 2018 Higher Ed Content Conference (April 25) Welcoming hundreds of participants from close to 60 different institutions based in the US and Canada in April 2017, the 4th edition of the Higher Ed Content Conference was a big success. This online conference focusing only on content strategy and content […]

Why watch the 2018 Higher Ed Analytics Conference with your #highered team? #hea18

February 1st, 2018 Karine Joly No Comments

Missed the 2018 Higher Ed Analytics Conference? If you’ve attended any of the 5 previous editions of this conference, you know that the HEA Conference is to higher ed digital analytics what the Super Bowl is to football – with new and returning players but always a brand new game! We saw the A-game of […]

12 Higher Ed Analytics Roadblocks

January 26th, 2018 Karine Joly No Comments

I’ve spent 8 years researching, evangelizing and designing learning experiences to help higher ed marketers and communicators use the power of digital analytics. Many professionals in the industry have done a lot to advance performance measurement practice. And, yet, despite all these efforts, something seems to prevent universities and colleges from embracing data and analytics […]

Long-Term Timelapse Videos for Universities

January 17th, 2018 Karine Joly No Comments

Video is a key digital content format for universities and colleges. It’s not easy. It’s not cheap and it requires a good amount of creativity to be successful. That’s why exploring with different techniques is so important. Bret Eckhardt, Multimedia Manager at the University of Connecticut, has recently worked on long-term timelapse videos for his […]

What’s Next in 2018 for Higher Ed Analytics?

January 12th, 2018 Karine Joly No Comments

Where are analytics and measurement going for higher education digital marketing in 2018? That’s the big question. There are so many possibilities… and still so many challenges when it’s time to measure the impact of digital marketing initiatives in higher education. The story between digital analytics and higher ed is complicated. And, we can all […]

Top #highered Holidays Cards – 2017 Edition

December 13th, 2017 Karine Joly 46 Comments

Looking for the 2019 selection? Check it out! I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection, 2013 collection, 2014 collection, 2015 collection and 2016 collection.) This year again, I asked the readers of […]

Caring for sharing: how RIT Career Services won with care packages for its co-op students #hesm

November 28th, 2017 Karine Joly No Comments

I first heard about RIT’s Surprise Care Package social media campaign from Gretchen Burruto, Associate Director for Web and Social Media at the Rochester Institute of Technology’s Office of Career Services and Cooperative Education. This fun campaign is a great example of how higher ed career services can engage current students and raise awareness about […]

The Week of Heroes at Coker College: a successful #highered fun(d)raising campaign #hesm

November 3rd, 2017 Karine Joly No Comments

Social media fundraising campaigns don’t have to be boring. If you want them to be successful, they shouldn’t. When I got a glimpse at the Week of Heroes thanks to Danielle Sewell, Marketing and Communications Director at Coker College, I asked her to tell me more about it. This fun(d)raising integrated campaign was such a […]

2017 Student & Parent E-Expectations Study: top insights for #highered marketers #heweb17

October 10th, 2017 Karine Joly No Comments

The results of the 2017 E-expectations Survey of college-bound students (n=4,274) and their parents (n=3,530) were released this summer. This research is the result of a collaboration between Ruffalo Noel-Levitz, the National Research Center for College and University Admissions (NRCCUA), CollegeWeekLive and Omniupdate. By giving me early access to the data before the results were […]

Present at the 5th #HigherEd Social Media Conference: Submit a proposal by Sep 20 #hesm

September 8th, 2017 Karine Joly No Comments

The 5th Annual Higher Ed Social Media Conference (Nov 29, 2017): the only online conference that makes attendees smile! The Higher Ed Social Media Conference has been a big hit with the community since its launch in 2013. Every year, several hundred participants working for colleges and universities in the US, Canada and the UK […]

How #HigherEd can use Snapchat Spectacles: A Live #HESM Takeover for Commencement at Duke University

July 7th, 2017 Karine Joly No Comments

Snapchat & Spectacles: only shiny new tools? In the 8-week online course on social media marketing for higher ed I teach, I keep asking my students – all higher ed professionals – to think about ways they can use Snapchat to communicate with current college-age students. It’s not because I’m in love with the platform. […]

How #HigherEd can use Snapchat Custom Stories for social media student takeovers

June 15th, 2017 Karine Joly No Comments

Social media students takeovers: a best practice in higher ed In the 8-week online course on social media marketing for higher ed I teach, I ask my students – all higher ed professionals – to take over the Higher Ed Experts Instagram or Twitter accounts to share a day in their professional life. I’ve added […]

Reaching for the star… with a tweet and a good #highered story: UT Knoxville and Dolly Parton

May 9th, 2017 Karine Joly No Comments

The Art of social media influencer outreach In my 8-week online course on social media marketing for higher ed, I’ve always emphasized the importance of identifying your social media influencers. Whether they are current students (your social media ambassadors), famous alums, popular faculty members or even regular university employees, influencers can amplify your social media […]

Why should your team watch the 2017 Higher Ed Content Conference? [STORIFY] #heco17

April 13th, 2017 Karine Joly No Comments

THE Spring Content Strategy Conference If you’ve attended the previous editions, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. We’ve had another great edition last week with many, many practical learning outcomes […]