Archive for the ‘Marketing Strategy’ Category

I’m republishing on this blog the unedited and longer version of my column published in University Business to make sure you don’t miss it: I need your help with my next benchmarking research project about the state of Higher Ed Digital Analytics. Digital Marketing Analytics Process: Are We There Yet? How would you rate the […]

Looking for great presentations for the 2017 Higher Ed Content Conference (April 26) Welcoming hundreds of participants from more than 60 different institutions based in the US, Canada and the UK in April 2016, the 3rd edition of the Higher Ed Content Conference was a big success. By popular demand, this online conference focusing only […]

Looking for lessons from the presidential election? Who isn’t, right? :$ Fortunately for us, Mary Jo Stockton, Director of Web and Social Content at Longwood University and a past presenter of the Higher Ed Content Conference (the call for proposals for this year is now open), wants to share with the lessons learned hosting the […]

“Challenging,” social media in higher education? In higher education, social media can be magic, but it can also be very challenging. As a social media professional, it can be difficult to deal with the challenges of the job. That’s why I asked the 12 higher ed professionals of the 4th Higher Ed Social Media Conference […]

What skills are necessary to thrive as a higher ed social media pro? Over the past 5 years the ranks of social media professionals in higher education have dramatically increased. The job didn’t exist 10 years ago and it requires today a delicate balance between a wide array of professional skills. Whether you’re in charge […]

Looking for social media successes to replicate at your school? Because social media for higher education is often more art than science, you will always learn a great deal from what worked at other universities and colleges. That’s why I asked the 12 higher ed professionals of the 4th Higher Ed Social Media Conference to […]

In higher ed, learning is ALWAYS part of your job Now that most students and faculty members have made it back to campus (or will soon), it’s time for you to think about YOUR back-to-school, right? If you are a communication professional or a marketer working in higher education, you know that learning is always […]

The results of the brand new Ruffalo Noel-Levitz report on the E-expectations of college bound seniors and juniors (n=3,117) will officially be released tomorrow in Dallas. But, I managed this year again to get a preview of these results – before anybody else – courtesy of Stephanie Geyer from RNL who will present the results […]