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12 Analytics Wild Cards for 2016 in #highered

January 8th, 2016 Karine Joly 14 Comments

Heard about the “Cards-AgainstFor-Social-Media-Strategy” Game? If you follow the latest higher ed social media news on Twitter, you might have seen a few pictures shared by higher ed social media professionals like Kate Post or Mike Petroff who got their hands on the game designed and created by Princeton’s Social Media team last year: Social […]

12 Surprising Social Media Outcomes for #HigherEd

November 10th, 2015 Karine Joly 37 Comments

Social media in higher education is always full of surprises – often amazingly good and sometimes pretty bad. Surprises come with the territory, but so does routine with social media work. That’s why I wanted to know the most surprising social media outcome the 12 presenters of the 2015 Higher Ed Social Media Conference experienced. […]

12 #hesm pros explain how they manage social media

November 2nd, 2015 Karine Joly 17 Comments

Social media is 24/7. It never stops. It’s definitely something you HAVE TO manage as any of the 12 Higher Ed Social Media Professionals presenting at the 3rd Higher Ed Social Media Conference (available on-demand). Their days are as busy as yours – ofren with an extra dose of social media. That’s why I asked […]

Social Media ROI in #highered: 12 #hesm pros go on the record

October 28th, 2015 Karine Joly 25 Comments

Between higher education and measurement, it’s always been complicated. Add social media to the mix, and you often get weird reactions and vague comments once the ROI (return on investment) question is raised. Yet, it’s time to have a serious conversation about social media measurement in higher education, so maybe we can stop doing busy […]

Missed the #heweb15 conference? Check this selection of slides, posts & resources

October 7th, 2015 Karine Joly 25 Comments

The Big #heweb15 Recap I didn’t make it to the HighEdWeb Conference this year, but I did follow the #heweb15 backchannel on Twitter & read the posts about the conference sessions published by the excellent team of bloggers from LINK, the journal of the HighEdWeb Association. So, here are the slides I was able to […]

15 #heweb15 conference sessions to attend in Milwaukee on Oct 5-7, 2015

September 29th, 2015 Karine Joly 29 Comments

The High Ed Web Conference: The Paradox of Choice – Really Whether or not you’re going to Milwaukee next week, you probably know that the #heweb conference – the annual conference of the higher ed web professionals – is almost upon us. I love this conference: it’s a great place to take the pulse of […]

#PSEWEB 2015 Keynote: Falling in Love (again) with Analytics in #highered [VIDEO + SLIDES]

July 29th, 2015 Karine Joly 4 Comments

Keynote, Analytics, Love, Nicest Audience Ever and… Edith Piaf I’m back at the office after 2 great days attending and speaking at the 2015 edition of the PSEWeb Conference (kind of the Canadian flavor of the HighEdWeb conference) in Montreal. It’s been a blast especially as I got a chance to give a keynote about […]

2015 Students E-Expectations Ruffalo Noel-Levitz Report: Top insights for #highered & #hesm

July 1st, 2015 Karine Joly 51 Comments

The results of the brand new Ruffalo Noel-Levitz report on the E-expectations of college bound seniors and juniors (n=3,052) will be officially released next Wednesday in Boston. But, I managed this year again to get a preview of these results – before anybody else – courtesy of Stephanie Geyer from RNL who will present the […]

The State of #highered digital content and web content strategy in 2015

March 17th, 2015 Karine Joly 17 Comments

Content strategy in higher ed: are we there yet? Over the past few years, web content strategy – spearheaded by Kristina Halvorson’s book, presentations and work – has become a recognized discipline in the digital profession. In higher education, the production and distribution of content is at the core of the institutional mission. There’s no […]

Want to get your #highered team fired up about content? Register for the #HEC15 conference (April 15)

March 4th, 2015 Karine Joly 10 Comments

Are you in Content Strategy Hell? If you are, you’re in good company with almost everybody else working on digital content in higher education. Think about it. With its different audiences, goals and content authors, there is indeed a special place in content strategy hell for higher education ;-) That’s why presentations on content and […]

10 posts to celebrate 10 years of blogging about #highered and #hesm marketing

February 23rd, 2015 Karine Joly 4 Comments

This post is #10 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 for 10 When I decided to start this series of blog posts early this month, I didn’t set an editorial calendar. I’ve blogged […]

Shiny objects, toys and fads in #highered and #hesm marketing

February 9th, 2015 Karine Joly 9 Comments

This post is #5 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Ever heard about the new shiny object syndrome (NSOS)? If you’ve worked for a few years in marketing, communication, admissions or alumni relations at […]

14 #hesm pros share their biggest work challenges and coping strategies

November 4th, 2014 Karine Joly 15 Comments

Social media is all about the people, especially in higher education where our ultimate mission is to engage our great communities around learning and professional growth. That’s why I’m so excited by the 2nd edition of the Higher Ed Social Media Conference (now available on-demand). It’s been such a fantastic opportunity to work with 15 […]

Social Media Voices: 14 #hesm pros share their biggest challenges & coping strategies

November 4th, 2014 Karine Joly No Comments

Social media is all about the people, especially in higher education where our ultimate mission is to engage our great community around learning and growth. That’s why I’m so excited by the upcoming Higher Ed Social Media Conference (Dec 3, 2014). I feel so lucky to have this fantastic opportunity to work with 15 social […]

2014 Students & Parents E-Expectations Noel-Levitz Report: Top 5 insights for #highered & #hesm

July 9th, 2014 Karine Joly 126 Comments

The brand new Noel-Levitz report on the E-expectations of college bound seniors and their parents has been released this morning. I had the opportunity to spend time reviewing it before its official release as Stephanie Geyer from Noel-Levitz emailed me a copy of the final report last week, so YOU get a chance to know […]

No time left to measure #highered marketing, really?

March 12th, 2014 Karine Joly 5 Comments

Do you have time to check everything on your to-do list at work? I doubt it. Time is the only thing that has remained constant over the past few years. A day was 24 hours long before Facebook, LinkedIn or Twitter. And, still is. While your work day might have expanded outside of the office […]