There is no shortage of bad content online. But, there is no scarcity of great quality content either. When there is much more content than available attention and time, measuring the performance of your content is key – even if numbers and words (or pictures!) are not always a match made in heaven. That’s why […]
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Best advice ever on #HigherEd content
Content is King. And, it’s a pretty tough ruler. When you have to feed the content beast on the social media accounts or the website of your school, it’s NOT an easy job. So, good advice is always welcome in the higher ed content professional community. :-) That’s why I asked the 12 higher ed […]
12 Favorite Content Tools in #HigherEd
Content strategy is what will get you where you want to go with your higher ed content. While they should never come first, you’ll need some tools as well to get there. Right? That’s why I asked the 12 higher ed professionals of the 2017 Higher Ed Content Conference to tell us about the favorite […]
Need help with digital measurement? Get the #HigherEd Digital Marketing Analytics Roadmap (HEDMAR)!
I’m republishing on this blog the unedited and longer version of my column published in University Business to make sure you don’t miss it: I need your help with my next benchmarking research project about the state of Higher Ed Digital Analytics. Digital Marketing Analytics Process: Are We There Yet? How would you rate the […]
12 Exciting #HigherEd Content Projects
Content projects in higher education come in many shapes and sizes. What worked well at another institution could also work pretty well at yours. No guarantee, but it never hurts to keep up with what’s done at other schools. That’s why I asked the 12 higher ed professionals of the 2017 Higher Ed Content Conference […]
Why should your team watch the 2017 #highered Analytics Conference? #hea17
Missed the 2017 Higher Ed Analytics Conference? If you’ve attended the previous editions, you know that HEA Conference is to higher ed digital analytics what the Super Bowl is to football – with new and returning players but always a brand new game! We’ve now watched the A-game of the 12 (well, 11 and me […]
12 #HigherEd Analytics Challenges
Performance measurement isn’t easy anywhere, but it’s particularly challenging for higher education marketing and communication – where it often clashes with our non-profit culture and our long-term relations-centric goals. That’s why I asked the 12 higher ed professionals (including myself ;-) of the 2017 Higher Ed Analytics Conference to tell us about the biggest challenge […]
Social media lessons learned from hosting a presidential debate on campus
Looking for lessons from the presidential election? Who isn’t, right? :$ Fortunately for us, Mary Jo Stockton, Director of Web and Social Content at Longwood University and a past presenter of the Higher Ed Content Conference (the call for proposals for this year is now open), wants to share with the lessons learned hosting the […]
12 “game-changers†for #highered analytics in 2017
Even though it feels unusual in higher education, analytics and performance measurement are gaining ground in many institutions. Whether it’s with learning analytics or institutional analytics, more and more higher ed presidents and executives recognize the difference data can make for universities and colleges. That’s why I asked the 12 higher ed professionals (including myself […]
Top Challenges for Higher Ed Social Media Pros #hesm
“Challenging,” social media in higher education? In higher education, social media can be magic, but it can also be very challenging. As a social media professional, it can be difficult to deal with the challenges of the job. That’s why I asked the 12 higher ed professionals of the 4th Higher Ed Social Media Conference […]
12 Higher Ed Social Media Success Stories #hesm
Looking for social media successes to replicate at your school? Because social media for higher education is often more art than science, you will always learn a great deal from what worked at other universities and colleges. That’s why I asked the 12 higher ed professionals of the 4th Higher Ed Social Media Conference to […]
Missed the #heweb16 conference? Check this selection of slides, posts & resources
The Big #heweb16 Recap I didn’t make it to the HighEdWeb Conference this year, but I did follow the #heweb16 backchannel on Twitter & read the posts about the conference sessions published by the excellent team of bloggers from LINK, the journal of the HighEdWeb Association. So, I’ve compiled this big list of the slides […]
16 #heweb16 conference sessions to attend in Memphis, TN on Oct 17-19
#HEWEB16 Conference Attendee Beware: Do Your Homework! I love the High Ed Web conference: it’s a great place to take the pulse of our professional community, discover new ideas & new colleagues, make new friends, see old ones — and have some fun in the process. It’s a full-packed conference with fantastic sessions — but […]
12 Dream Content Ideas for #HigherEd
Unfortunately, the sky is NEVER the limit in higher education Neither the roof. If you’re lucky, it’s more like the ceiling, but it can be so much lower in some cases. In our industry, we always have to balance quality content with time and budget constraints. Most of you do a fantastic job with the […]
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