My latest UB column is now available in the June issue as well as online: “Embracing Web Analytics: Why and how to get a web analytics revolution started at your institution” In this column, I’m trying to make the case for the Higher Ed Online Analytics Revolution I mentioned last month on this blog. Among […]
Archive for the ‘Analytics’ Category
Complete the Higher Ed State of Online Analytics Survey by May 24 to help start a revolution
No plans to go to the beach, relax with a good book or enjoy the sun for yours truly this summer. I have a revolution to start. Besides a couple of web conferences presentations (eduComm in June and eduWeb in July), a few webinars, blog posts and a few other projects, I’m planning to start […]
Register for Analytics 360 Webinars by March 5th at 7PM and Get Avinash Kaushik’s Web Analytics 2.0 Book for FREE!
Even if you just have a mild interest in Web Analytics, I’m pretty sure you’ve heard about Avinash Kaushik, the evangelist, guru and author who has taken this dark hard core discipline in the beautiful art of measuring results. Avinash’s second book about the topic, Web Analytics 2.0, was published 4 months ago. I’ve recently […]
To learn how to measure your social media, email and web initiatives, register for Analytics 360 by March 1st, 2010
I know you are now all asked to do a lot more with less money, time and staff members. I bet you are close to reaching the point where something got to give. You have probably realized that you cannot keep running to try to do everything – I did. So, how do you decide […]
Higher Ed Experts Webinars in 2010: WordPress for Magazines, Web Redesign, Analytics and Open Source CMS
And, that’s just for January, February, March and April 2010. I’ve tried to put a program that will help you do your job even better at a time where you are asked to do a lot more with a lot less (time, money, staff…) As usual, places are limited, so it’s always wise to register […]
Find out how some YouTube videos went viral with the Statistics & Data feature
Don’t know if you’ve noticed but YouTube released about a month ago a new feature available by default for all the videos it hosts (unless you disable it): Data and Statistics. As explained on the YouTube Help Center’s section about Data and Statistics, this new feature is meant to “show you what factors are driving […]
Trying to make sense of your Web/Email data? Register for Analytics 360 Webinars by March 16, 2009
Whether it’s for the website, your social media initiatives or your email campaign, measurement and return on investment (ROI) have never been as important as they are today in higher education — for a good reason: Shrinking budgets call for a better (re)allocation of your resources (money, staff and time). While anybody can (think you […]
AMA Symposium: Missed one of the sessions with the highest attendance and about email marketing? Register for the webinar!
As the AMA conference chair, Elizabeth Scarborough explained in her blog post yesterday, Karlyn Morissette’s session attracted a full packed room yesterday at the conference for her session about email marketing: Karlyn Morissette, Web Producer at Dartmouth, had a packed house for her session on taking email to the next level. She framed her presentation […]
AMA Symposium: Why higher ed marketing teams need to start focusing on web analytics and measurement
The opening keynote was presented by Karen Breen Vogel from Clear Gauge. She explained to the conference audience why it’s important to set up and use a good measurement system on the Web. Financial people don’t care about your marketing tactics, activities or campaigns. They want measurable results. It’s all about ROI. The traditional marketing […]
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