Complete the Higher Ed State of Online Analytics Survey by May 24 to help start a revolution

May 11th, 2010 Karine Joly 5 Comments

No plans to go to the beach, relax with a good book or enjoy the sun for yours truly this summer.

I have a revolution to start.

Besides a couple of web conferences presentations (eduComm in June and eduWeb in July), a few webinars, blog posts and a few other projects, I’m planning to start the Higher Ed Online Analytics Revolution.

With the help of a few higher ed professionals including the Web Analytics Higher Ed Queen (“guru” is already taken by this great team of higher ed bloggers, why not queen – especially to help with a revolution ;-), Shelby Thayer, I’d like to help you better use the power (and magic) of Online Analytics.

We have many ideas, but we want to get a better picture of the pre-revolution state of higher ed online Analytics and find out how institutions track, measure and use their website online data.

If you want to learn more as well, just complete this 1-page survey (24 questions in total, but just 15 required) by May 24, 2010 – end of the day, then share the web address of the survey: so we can get more data.

If you enter your email address at the end of the survey, you will receive an executive summary highlighting survey results in July 2010.

Questions about the survey or the revolution? Just email me at

5 Responses

  1. Good survey, and relatively painless to take. ;)

  2. Karine Joly says:

    Thanks for taking it, Andy!
    Glad (but not surprised) to see you taking part in the Analytics revolution ;-)

  3. Yes! Let’s start the revolution!

    It’s about time higher education started making analytics a priority. I recently saw a presentation from a Stamats consultant stating that more than 90% (I can’t remember the actual number – if anyone knows, please help me out) of people researching schools go to the school website. It’s our job, then, to make that website as usable as possible – and analytics can help.

    Especially in the times we are in, it’s also essential that we start measuring the success of our marketing campaigns – even if they are internal.

    There is no better time than now!

    Let’s do this! : )

  4. Thanks. We’re trying to get a business school consortium put together so when we discuss web metrics I can provide context to our program leadership.

    This helps provide some timely impetus.

  5. […] analytics in higher education. Back in May 2010, when I started to work with Shelby Thayer on what I called the higher ed analytics revolution, I had high hopes that we would revolutionnize higher […]

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