Whether it’s for the website, your social media initiatives or your email campaign, measurement and return on investment (ROI) have never been as important as they are today in higher education — for a good reason:
Shrinking budgets call for a better (re)allocation of your resources (money, staff and time).
While anybody can (think you can’t? yes, you can) set up Google Analytics on a website, making sense of all the collected data is actually a science and an art at the same time. But, it doesn’t take a 4-year degree to make sense of this data IF you get a chance to listen to some of the most passionate users of web and email analytics in higher ed.
Karlyn Morissette (Dartmouth College), Shelby Thayer (Penn State) and Joshua Ellis (Penn State) belong to that small higher ed “club” of analytics nuts (Kyle James, probably >the most prolific higher ed blogger on the topic unfortunately left higher ed before I was able to put together the series).
All 3 will share their knowledge and best tips with the attendees of Analytics 360 Webinars on March 24, 25 & 26, 2009:
Analytics 360: How to track and measure (and show to your boss) the ROI of your online initiatives
March 24, 25 & 26, 2009
“Analytics 360” is a 3-webinar series that will help you jump start, fine tune and optimize an effective web and email analytics program for your institution or your department. It will show you the best way to track and measure important data with the help of the tool of the trade, Google Analytics, calculate return on investment and use your analytics program to improve your web and email initiatives.
- Web Analytics 101: How to plan, start and implement a comprehensive analytics program by Joshua Ellis and Shelby Thayer (Penn State University)
Shelby Thayer, Marketing Associate at Penn State World Campus and Joshua Ellis, E-Marketing Manager at Penn State Outreach will tell you all you need to know to jump start and fine tune your analytics program. After introducing the basics of analytics (goals, KPI, etc.), they will walk you through a Google Analytics implementation and explain how to set up your account to get meaningful results in no time.- Advanced Web Analytics: How to track data, measure ROI and improve your web initiatives by Joshua Ellis and Shelby Thayer (Penn State University)
Shelby Thayer, Marketing Associate at Penn State World Campus and Joshua Ellis, E-Marketing Manager at Penn State Outreach will help you get the most of your web analytics program by sharing best practices and good tips. They will demonstrate through a few case studies (using analytics with CRM, measuring the ROI of advertising campaigns, etc.) why and how you should use your web analytics program to focus on what works and improve what doesn’t.- Advanced Email Analytics: How to track data, measure ROI and improve your email initiatives by Karlyn Morissette (Dartmouth College)
Karlyn Morissette, Web Producer at Dartmouth College will explain why the right analytics can help you show the ROI of your campaigns and fine tune your email marketing strategy. She will share best practices and lessons learned to show you how to use analytics to focus on what works and improve what doesn’t.
Register by March 16, 2009 (sooner than later as there’s a big chance this series will sold out before the registration deadline) at www.higheredexperts.com/analytics360
