And, that’s just the program for the months of January, February and March 2009.
I’ve just wrapped up the upcoming webinar series for the first quarter of 2009, and I hope you’ll like the result.
With the tougher budget times we’re all facing in higher education, I’ve decided to focus the next webinar series I design for Higher Ed Experts on topics that will help you do more with less: social media, saving big, going paperless with your publications and implementing effective analytics programs for your Web and email initiatives.
As usual, places are limited, so it’s always wise to register ahead of time if you want to secure a spot for your team. You can register by visiting each of the dedicated web addresses of the series.
Social Networks MBA: How to develop and nurture a thriving community
January 13, 14 & 15, 2009
“Social Networks MBA” is a 3-webinar series that will help you decide if your institution should launch its own private niche social networking website. After this series, you will know why and how to nurture and develop a thriving online community around your own social networking website.
- Besides and Beyond Facebook: Do’s and Don’t’s for your niche social network by Mark Greenfield (University at Buffalo)
- ROI-Oriented Social Network in a Box: Why and how to buy an integrated social network by Adam Stahr (UNL)
- Add-Member Social Network Mix : Why and how to host your free online community on Ning by Mike Caulfiled (MIT OpenCourseWare)
Register by December 19 January 9, 2009 at www.higheredexperts.com/socialnetworksmba
Saving Big: Winning strategies to get better results even with a crunched budget
February 4 & 5, 2009
“Saving Big” is a 2-webinar series that will show you how embracing the right digital approach can help you dramatically cut costs while still meeting the needs of your target audiences. It will show you why and how social media can become a very budget-friendly asset in the battle to attract, engage and win over the brightest, but also why and how to save on any publication budgets without alienating readers and compromising editorial quality.
- Recruiting on a budget 101: Master plan to win the social media jackpot with prospective students by Rachel Reuben (SUNY at New Paltz)
- Taming the print beast: How to stretch the publication dollars of your institution by Joe Hice (UF)
Register at by January 26, 2009 www.higheredexperts.com/savingbig
Stop the Presses: Why and how to go digital with your magazine or newsletter
March 3, 4 & 5, 2009 July 7, 8 & 9, 2009
“Stop the Presses” is a 3-webinar series that will show you why more and more higher ed institutions have gone digital with their news-oriented publications. It will also help you get ready for an eventual switch from print to electronic or to better integrate both media at your institution by sharing winning strategies, lessons learned and practical advice from editors of higher ed digital magazines.
- Going Paperless: How to prepare and survive the transition from print to digital by John Lofy (Michigan University)
- Paper and Pixels 101 by Bonny Griffith (Ithaca College)
- The Editor’s Guide to the Digital Galaxy: How to edit a paperless and multimedia magazine by Karl Bates (Duke University)
Register by Feburary 23, 2009 at www.higheredexperts.com/stopthepresses
Analytics 360: How to track and measure (and show to your boss) the ROI of your online initiatives
March 24, 25 & 26, 2009
“Analytics 360” is a 3-webinar series that will help you jump start, fine tune and optimize an effective web and email analytics program for your institution or your department. It will show you the best way to track and measure important data with the help of the tool of the trade, Google Analytics, calculate return on investment and use your analytics program to improve your web and email initiatives.
- Web Analytics 101: How to plan, start and implement a comprehensive analytics program by Joshua Ellis and Shelby Thayer (Penn State University)
- Advanced Web Analytics: How to track data, measure ROI and improve your web initiatives by Joshua Ellis and Shelby Thayer (Penn State University)
- Advanced Email Analytics: How to track data, measure ROI and improve your email initiatives by Karlyn Morissette (Dartmouth College)
Register by March 16, 2009 at www.higheredexperts.com/analytics360
Questions? Email me at karine@collegewebeditor.com
