Archive for the ‘Analytics’ Category

Social Media ROI in #highered: 12 #hesm pros go on the record

October 28th, 2015 Karine Joly 25 Comments

Between higher education and measurement, it’s always been complicated. Add social media to the mix, and you often get weird reactions and vague comments once the ROI (return on investment) question is raised. Yet, it’s 2015 and it’s time to have a serious conversation about social media measurement in higher education, so maybe we can […]

#PSEWEB 2015 Keynote: Falling in Love (again) with Analytics in #highered [VIDEO + SLIDES]

July 29th, 2015 Karine Joly 4 Comments

Keynote, Analytics, Love, Nicest Audience Ever and… Edith Piaf I’m back at the office after 2 great days attending and speaking at the 2015 edition of the PSEWeb Conference (kind of the Canadian flavor of the HighEdWeb conference) in Montreal. It’s been a blast especially as I got a chance to give a keynote about […]

Calling all Analytics lovers in #highered, #pseweb and #hesm: Share your story!

July 15th, 2015 Karine Joly 9 Comments

What’s your relationship status with Analytics? Ok, I’ll admit it right away, I have a strange relationship with analytics. Call it a weird interest, a passion or a compulsion, but I’ve been fascinated by the use of digital analytics in higher education since I conducted my 1st online survey about it in 2010. For the […]

The digital analytics divide in #highered and #hesm is getting bigger

February 5th, 2015 Karine Joly 6 Comments

This post is #3 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. A 15-year love story with… digital analytics I first blog about digital measurement. analytics and return on investment in posts published in March 2005. […]

10 numbers to celebrate the 10th anniversary of this #highered blog

February 3rd, 2015 Karine Joly 11 Comments

10 years minus 10 days I wish I were the one turning 10, but unfortunately… I’m already 25 (been that way for a few years now ;0). In 10 days,, this little blog I started without a big master plan on February 12, 2005 will have been around for a whole decade (I’ve been […]

Why should your team watch the 2015 #highered Analytics Conference? #hea15

January 29th, 2015 Karine Joly 5 Comments

The Super Bowl of Higher Ed Analytics If you’ve attended the previous editions, you know the answer: the HEA Conference is to higher ed digital analytics what the Super Bowl is to football – with new and returning players but always a brand new game! I spent the entire day yesterday watching the A-game of […]

12 Analytics suggestions for 2015 in #highered

January 20th, 2015 Karine Joly 19 Comments

What’s your 2015 analytics resolution? In higher education, digital analytics is like exercise. You know it’s good for you. You know you should do it more often. But, you struggle committing to its regular practice. Yet, the word and experience of your higher ed colleagues fighting the same fight can be so empowering. That’s why […]

The 2015 State of Digital Analytics in #highered institutions

January 8th, 2015 Karine Joly 11 Comments

Are we there yet when it comes to digital analytics in higher ed? I’ve spent the past 5 years trying to do whatever I can to help the community move the needle in the right direction. I ran surveys on the state of digital analytics in higher ed in the past. Numbers can tell a […]

Digital Analytics and Social Media Measurement in #highered: Why and how to upgrade your skills in 2015

December 2nd, 2014 Karine Joly 12 Comments

10 years from the basement to the 3rd floor Congratulations, we’ve made it! Digital has finally grown up into a strategic marketing and communication channel in higher education. You’ve seen new staff members join your team and your digital budget increased over the past few years. Higher education digital professionals are now getting a seat […]

Top 3 findings in the #highered Analytics Benchmarking Report (Aug 2014)

October 1st, 2014 Karine Joly 20 Comments

Higher ed web analytics benchmarking & me: a long (love) story Since 2010 I’ve developed an unhealthy interest in anything related to the use of web analytics in higher education (long before we actually launched Higher Ed Experts’ 4-week online course on Web Analytics for Higher Ed) including several surveys on how you use Web […]

Back-to-School for #highered pros: 5 ways to stay relevant in your job

August 25th, 2014 Karine Joly 6 Comments

In higher ed, learning is ALWAYS part of your job Now that most students and faculty members have made it back to campus (or will this week), it’s time for you to think about YOUR back-to-school, right? Whether you are a web professional or a social media practitioner working in higher education, you know that […]

Top 10 #highered posts published on (Jan-Jun 2014)

July 3rd, 2014 Karine Joly 2 Comments

Time to catch up on your reading? With the upcoming long holiday weekend, I thought you might have a bit more time to catch up on your reading. I’m sure you have already plenty of options, but do you know what made your higher ed colleagues tick (or click) this year so far? 10 posts […]

No time left to measure #highered marketing, really?

March 12th, 2014 Karine Joly 5 Comments

Do you have time to check everything on your to-do list at work? I doubt it. Time is the only thing that has remained constant over the past few years. A day was 24 hours long before Facebook, LinkedIn or Twitter. And, still is. While your work day might have expanded outside of the office […]

Universal Analytics: A game changer for #highered?

February 26th, 2014 Karine Joly No Comments

My latest University Business column published in the March 2014 issue is now available online: Universal Analytics: A game changer for higher ed?. In this short article, I explain why universities and colleges should learn more about Universal Analytics – and some of the possibilities offered by this tool down the line. If you need […]

Why and how to get access to Twitter Analytics for your #highered account

February 18th, 2014 Karine Joly No Comments

Last week in the online course I teach about social media marketing for higher ed we discussed social media analytics strategy and practices with our class composed of professionals working in universities and colleges in the US, Canada and France. I’ve had updated the course module materials – as I always do before a session […]

Why #highered should get excited about Universal Analytics & Google Tag Manager

February 3rd, 2014 Karine Joly 2 Comments

For most of the presenters of the 2nd Higher Ed Analytics Conference Universal Analytics and Google Tag Manager is the next big thing(s) for higher ed analytics in 2014. Universal Analytics (UA), the next version of our beloved Google Analytics, is still in public beta, and has only been fully implemented in some institutions. Same […]

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