Archive for the ‘Analytics’ Category

Why should your team watch the 2017 #highered Analytics Conference? #hea17

February 2nd, 2017 Karine Joly No Comments

Missed the 2017 Higher Ed Analytics Conference? If you’ve attended the previous editions, you know that HEA Conference is to higher ed digital analytics what the Super Bowl is to football – with new and returning players but always a brand new game! We’ve now watched the A-game of the 12 (well, 11 and me […]

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12 #HigherEd Analytics Challenges

January 30th, 2017 Karine Joly No Comments

Performance measurement isn’t easy anywhere, but it’s particularly challenging for higher education marketing and communication – where it often clashes with our non-profit culture and our long-term relations-centric goals. That’s why I asked the 12 higher ed professionals (including myself ;-) of the 2017 Higher Ed Analytics Conference to tell us about the biggest challenge […]

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12 “game-changers” for #highered analytics in 2017

January 13th, 2017 Karine Joly No Comments

Even though it feels unusual in higher education, analytics and performance measurement are gaining ground in many institutions. Whether it’s with learning analytics or institutional analytics, more and more higher ed presidents and executives recognize the difference data can make for universities and colleges. That’s why I asked the 12 higher ed professionals (including myself […]

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Why should your team watch the 2016 #highered Analytics Conference? #hea16

January 28th, 2016 Karine Joly 7 Comments

The Super Bowl of Higher Ed Analytics If you’ve attended the previous editions, you know the answer: the HEA Conference is to higher ed digital analytics what the Super Bowl is to football – with new and returning players but always a brand new game! We’ve now watched the A-game of the 2016 edition players […]

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11 #HigherEd & #HESM Analytics Surprising Outcomes in the Past 11 Months

January 26th, 2016 Karine Joly 9 Comments

Surprises in Higher Ed Analytics? Who said there were no suprises in data and analytics? I’ve been focusing on higher ed analytics and digital performance measurement for a very long time – and I’m still amazed at how this field can be full of surprises – despite what many think. That’s why I asked the […]

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12 Analytics Wild Cards for 2016 in #highered

January 8th, 2016 Karine Joly 14 Comments

Heard about the “Cards-AgainstFor-Social-Media-Strategy” Game? If you follow the latest higher ed social media news on Twitter, you might have seen a few pictures shared by higher ed social media professionals like Kate Post or Mike Petroff who got their hands on the game designed and created by Princeton’s Social Media team last year: Social […]

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Social Media ROI in #highered: 12 #hesm pros go on the record

October 28th, 2015 Karine Joly 25 Comments

Between higher education and measurement, it’s always been complicated. Add social media to the mix, and you often get weird reactions and vague comments once the ROI (return on investment) question is raised. Yet, it’s time to have a serious conversation about social media measurement in higher education, so maybe we can stop doing busy […]

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#PSEWEB 2015 Keynote: Falling in Love (again) with Analytics in #highered [VIDEO + SLIDES]

July 29th, 2015 Karine Joly 4 Comments

Keynote, Analytics, Love, Nicest Audience Ever and… Edith Piaf I’m back at the office after 2 great days attending and speaking at the 2015 edition of the PSEWeb Conference (kind of the Canadian flavor of the HighEdWeb conference) in Montreal. It’s been a blast especially as I got a chance to give a keynote about […]

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Calling all Analytics lovers in #highered, #pseweb and #hesm: Share your story!

July 15th, 2015 Karine Joly 9 Comments

What’s your relationship status with Analytics? Ok, I’ll admit it right away, I have a strange relationship with analytics. Call it a weird interest, a passion or a compulsion, but I’ve been fascinated by the use of digital analytics in higher education since I conducted my 1st online survey about it in 2010. For the […]

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The digital analytics divide in #highered and #hesm is getting bigger

February 5th, 2015 Karine Joly 6 Comments

This post is #3 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. A 15-year love story with… digital analytics I first blog about digital measurement. analytics and return on investment in posts published in March 2005. […]

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10 numbers to celebrate the 10th anniversary of this #highered blog

February 3rd, 2015 Karine Joly 11 Comments

10 years minus 10 days I wish I were the one turning 10, but unfortunately… I’m already 25 (been that way for a few years now ;0). In 10 days, collegewebeditor.com, this little blog I started without a big master plan on February 12, 2005 will have been around for a whole decade (I’ve been […]

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Why should your team attend the 2016 #highered Analytics Conference? #hea16

January 29th, 2015 Karine Joly 5 Comments

The Super Bowl of Higher Ed Analytics If you’ve attended the previous editions, you know the answer: the HEA Conference is to higher ed digital analytics what the Super Bowl is to football – with new and returning players but always a brand new game! I spent the entire day yesterday watching the A-game of […]

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12 Analytics suggestions for 2015 in #highered

January 20th, 2015 Karine Joly 19 Comments

What’s your 2015 analytics resolution? In higher education, digital analytics is like exercise. You know it’s good for you. You know you should do it more often. But, you struggle committing to its regular practice. Yet, the word and experience of your higher ed colleagues fighting the same fight can be so empowering. That’s why […]

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The 2015 State of Digital Analytics in #highered institutions

January 8th, 2015 Karine Joly 11 Comments

Are we there yet when it comes to digital analytics in higher ed? I’ve spent the past 5 years trying to do whatever I can to help the community move the needle in the right direction. I ran surveys on the state of digital analytics in higher ed in the past. Numbers can tell a […]

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Digital Analytics and Social Media Measurement in #highered: Why and how to upgrade your skills in 2015

December 2nd, 2014 Karine Joly 12 Comments

10 years from the basement to the 3rd floor Congratulations, we’ve made it! Digital has finally grown up into a strategic marketing and communication channel in higher education. You’ve seen new staff members join your team and your digital budget increased over the past few years. Higher education digital professionals are now getting a seat […]

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Top 3 findings in the #highered Analytics Benchmarking Report (Aug 2014)

October 1st, 2014 Karine Joly 20 Comments

Higher ed web analytics benchmarking & me: a long (love) story Since 2010 I’ve developed an unhealthy interest in anything related to the use of web analytics in higher education (long before we actually launched Higher Ed Experts’ 4-week online course on Web Analytics for Higher Ed) including several surveys on how you use Web […]

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