Archive for the ‘Analytics’ Category

The 2013 State of Mobile & Responsive Web in #highered [FULL REPORT]

How higher ed is doing with the mobile & responsive web? This is the question that the 3rd edition of the State of the Mobile and Responsive Web in Higher Ed survey report answers in a 12-page document – including results and charts. This open and independent research work is supported by Higher Ed Experts [...]

Mobile and tablet web traffic shares on the rise in #highered [REPORT]

The State of the Mobile & Responsive Web in Higher Ed Survey I’ve finally analyzed the results of the 2013 State of Web and Responsive Web in Higher Ed Survey. The 3rd edition of this yearly survey was completed from January 8, 2013 to February 15, 2013 by 174 professionals working mainly in the marketing, [...]

5 real web analytics solutions to #highered problems

Do you know what digital analytics can do for you, your stakeholders, your visitors or your institution? There is so (too?) much you need to know to understand what digital analytics can do… In higher education, we can’t spend days working on analytics, so here is a quick list of 5 practical things that can [...]

7 digital trends that will shape 2013 in #highered

Did you know that I’ve been writing the Internet Technologies column for University Business for 7 years? This is from this perspective that I wrote back in December my column for the January issue of the magazine, a column looking at what’s to come for the New Year. This article, Digital and Web in Higher [...]

Take part in the 1st #highered web analytics conference: Submit a proposal by Nov 30!

Calling all higher ed web analytics friends to the rescue Do you log in your Google Analytics account more than once in a blue moon? Do you have a few GA goals set up in the said account? Do you smile (or cry, sing or even jump) when you hear “KPIs,” “advanced segments” or [...]

Meet Web Analytics Pros in #highered: Colleen Clark, Web Marketing Analyst at Ithaca College, NY

Ithaca College belongs to the small yet growing minority of higher ed institutions that have decided to put their money where it counts the most. They have hired people to unlock insights from analytics to make sure their decisions are based on data and not on guesses, hunches or opinions. As I explained in my [...]

Meet Web Analytics Pros in #highered: Joshua Dodson, Web SEO Analyst at Eastern Kentucky University

If you have any interest in Web Analytics for higher education and haven’t heard about Joshua Dodson yet, you’re probably not a regular reader of this blog ;-) A Google Analytics Certified Professional, Joshua has been teaching our 4-week online course on Web Analytics for higher ed for the past year and, let’s say his [...]

Take a #highered SOOC: Learn more, earn a certificate and move up!

I’m sure you’ve heard about MOOCs over the past 2 months. MOOCs are the latest and hottest things in the world of higher education. And, there hasn’t been a single day this summer without an article, a post or a tweet about the Massive Open Online Courses offered by Coursera, EDx, Udacity or others. I [...]

Meet Web Analytics Pros in #highered: Alan Etkin, Web Analytics Manager at BCIT

Last Tuesday during my eduWeb presentation on the 2012 State of Social Media and Web Analytics in Higher Ed, I explained that while 87% of higher ed professionals spend less than 5 hours per week working on web analytics (including 60% that don’t spend any time at all), a few institutions are starting to create [...]

9 slidedecks + 1 video from the #eduweb12 conference in Boston #highered

I attended the eduWeb conference earlier this week in Boston. I got a chance to meet many of you, talk to new folks and exchange great ideas. While I was able to take away a lot, I also had to keep up with work which prevented me from attending some of the sessions that were [...]

Visually Speaking: The 2012 State of Social Media and Web Analytics in #highered #eduweb12

I’m presenting today at the eduWeb conference about a topic dear to my heart (I know: I’m weird): the state of online analytics in higher education. While I’ve already shared the results of this survey in a PDF report, this is the first time I’m publishing a more visual take on it (my presentation slides) [...]

Meet Web Analytics Pros in #highered: Tim Schneider, Digital Analytics Manager at the University of Alberta

According to the 2012 State of Social Media and Web Analytics in Higher Ed, 87% of higher ed professionals spend less than 5 hours per week working on web analytics (actually 60% don’t spend any time at all). While the needle has been moving very slowly in the right direction on the web analytics meter [...]

The 2012 State of Social Media and Web Analytics in #highered [Survey Report]

I cannot believe that it’s only been 2 years since I launched the first edition of this survey on the state of online analytics in higher education. Back in May 2010, when I started to work with Shelby Thayer on what I called the higher ed analytics revolution, I had high hopes that we would [...]

How do #highered institutions use Social Media and Web Analytics in 2012? Take this survey now to find out!

If you’ve read this blog for a bit, you know that I’m a strong believer in data-driven marketing decisions. What’s so wonderful with the online world is that we can tag, track, segment and analyze almost anything our target audiences do. After I realized in 2010 that we didn’t use online analytics as much as [...]

What the Web Analytics for #highered course taught us after 6 months, 5 sessions & 50 students

Exactly 6 months ago – on September 12, 2011 – I welcomed the first class of the Web Analytics for Higher Ed 4-week online course Joshua Dodson and I designed. Today, the students from the 5th session of this course exclusively targeted to people working in universities and colleges are a few days shy from [...]

Learning Web Analytics for #highered: Course Reviews

I’ve done a fair amount of talking (and writing) about web analytics in higher ed since I first decided to start the higher ed analytics revolution last year. And, it’s fair to say that the bar of web analytics in universities and colleges has been raised with the contributions of several great higher ed professionals [...]