Archive for the ‘Website Stakeholders’ Category

Should You Twitter in 2009?

January 5th, 2009 Karine Joly 1 Comment

Happy New Year my dear regular readers (and casual browsers)! My first UB column for 2009 (actually it’s the one that was scheduled for the December 2008 issue) is now available in the January issue as well as online: “Should You Twitter? Real and effective communication, 140 characters at a time” Here’s a quick excerpt […]

Higher Ed Experts in 2009: Social Networks MBA, Saving Big, Stop the Presses and Analytics 360

December 16th, 2008 Karine Joly No Comments

And, that’s just the program for the months of January, February and March 2009. I’ve just wrapped up the upcoming webinar series for the first quarter of 2009, and I hope you’ll like the result. With the tougher budget times we’re all facing in higher education, I’ve decided to focus the next webinar series I […]

Need help to jump start or improve your NING social networking website? Register for the “Social Networks MBA” 3-webinar series by December 19

December 10th, 2008 Karine Joly

Do you Ning? If you’re not familiar with Ning, here’s what I wrote about it in University Business a couple of months ago: Launched in October 2004, Ning is a social networking platform aimed at giving anyone the opportunity to create social networks for anything. Offered as a free web service-with some premium options for […]

Higher Ed TV: Roanoke College plays the viral game to find a new mascot and reach high school students

December 5th, 2008 Karine Joly 1 Comment

Don’t know if you got a chance to read “Getting Consumers to Spend $150,000 With a Viral Effort,” this article published Monday in Advertising Age, but I’m pretty sure we would all love to have our institution featured in such a positive way in any media outlet (minus the price tag in the headline, maybe, […]

Wesleyan’s “Securing The Future” website, a new type of crisis communication website?

December 3rd, 2008 Karine Joly 9 Comments

I’m currently working on my next column for University Business to be published in February 2009. This article will present 10 very practical tips to do more (or as well) with less (budget, people, time, etc), which explains why my main focus lately has been on the economic downturn and its consequences for higher education. […]

AMA Symposium: The DePaul Quad, a Social Networking Website for Parents

November 18th, 2008 Karine Joly 3 Comments

This session is presented by Deborah Maue, Assistant VP for Marketing Strategy at DePaul University. DePaul hired a Word of Mouth Marketing Agency to try to tell the story more effectively, using its internal audience more effectively as ambassadors. The WOMM plan was built on DePaul’s core values. They decided to build a social community […]

AMA Symposium: How undergraduate and graduate prospective students use the Web in their school search

November 18th, 2008 Karine Joly 4 Comments

This session is presented by Young Shin, President of Princeton Review Marketing Services. 3rd annual national survey of webite use in undergraduate and graduate school search. Survey made during the active search (3hr/week) phase 20,000 students over past 3 years during winter. When did you start your search? Before 28% in junior year of HS […]

AMA Symposium: Blogging Boot Camp Workshop Slides and Links

November 16th, 2008 Karine Joly 2 Comments

Here are the slides and links for this workshop I gave on November 16, 2008 at the AMA Symposium for the Marketing of Higher Education Workshop Slides Blogging Boot Camp Workshop View SlideShare presentation or Upload your own. (tags: higher ed) Workshop Links All the links Blogs examples Interesting articles UPDATE: after my workshop, I […]

Want to learn how to use email marketing to reach your target audiences? Register for Email Marketing 360 webinar series by November 19

November 12th, 2008 Karine Joly No Comments

After blogs yesterday, today is the turn of email. This week, I guess I’m on a mission to rescue you from the sirens of the lost technologies casting the premature death of very good marketing/communication channels with great proven return on investment. So, let me put it this way right from the get-go: email isn’t […]

Higher Ed TV: “Website Audit” Edition by Nick DeNardis from EduCheckup

October 21st, 2008 Karine Joly No Comments

If you’ve read my last UB column — “It’s the Community, Stupid!” — you know my take on how to develop thriving online communities and how important it is to empower what I called “super users,” your most engaged community members. Here’s a real-life example of what this type of members can do for your […]

Catch-up Date with Karine: Admissions – Special post NACAC conference

September 29th, 2008 Karine Joly No Comments

No post since the last edition of this series “Catch up-Date with Karine” aiming at fighting the information overload, I guess you can imagine how busy the past week has been. Anyway, here’s what I got for you with this special edition about “all things Admissions.” With NACAC’s 64th national conference taking place last week […]

Catch-up Date with Karine: Video, Online Sharing, Gaming, Adult Students & Web Accessibility

September 22nd, 2008 Karine Joly 2 Comments

I’m a bit late this week, but here’s the fourth edition of this series “Catch up-Date with Karine” aiming at fighting the information overload. Please let me know if you find it useful by leaving a comment or sending an email at karine@collegewebeditor.com. Mobile video social networking might happen sooner than we thought Penn State […]

RISD has the president we have all been dreaming of

September 10th, 2008 Karine Joly 2 Comments

The inauguration of John Maeda the 16th president of Rhode Island School of Design (RISD) will take place this Friday. Why do I think he is the kind of presidents we have all been dreaming of? First, just look at his inauguration online guest book, created for the campus community to add their thoughts, best […]

Catch up-Date with Karine: High School Student Survey, Alumni Emails, Social Networking Survey, Twitter Clone & Chrome

September 7th, 2008 Karine Joly No Comments

Here’s the second edition of this series “Catch up-Date with Karine” aiming at fighting the information overload. Please let me know if you find it useful by leaving a comment or sending an email at karine@collegewebeditor.com. Get in the mind of US high school students with “The 2008-2009 State Of Our Nation’s Youth,” a survey […]

Colgate University gets the updates of his official student Twitterer on its homepage

September 4th, 2008 Karine Joly 7 Comments

Do you Twitter? I do (feel free to follow me @karinejoly) as more and more people in the web and PR higher ed world. But, what about our prospective students or their parents? Do they? We’ll probably find out in a few months by measuring the success of an initiative Colgate University has just launched, […]

Meet the Parents: Get an exclusive look at Noel-Levitz’s survey results about Parents’ E-expectations

September 3rd, 2008 Karine Joly 2 Comments

Last July at the eduWeb conference, Stephanie Geyer, Associate VP for E-communications and Web Strategy at Noel-Levitz, presented the results of a recent online survey her company conducted in June 2008 with 454 parents. At that time in a blog post titled “Live blogging from eduWeb 2008 – Circling Over Enrollment: The E-Expectations of Parents […]