After blogs yesterday, today is the turn of email.
This week, I guess I’m on a mission to rescue you from the sirens of the lost technologies casting the premature death of very good marketing/communication channels with great proven return on investment.
So, let me put it this way right from the get-go: email isn’t dead.
Email marketing is still very relevant in higher education especially in these difficult economic times where ROI is going to become even more important.
At one condition though, you got to do it right.
Both speakers from the upcoming Email Marketing 360 webinar series, Karlyn Morissette (Dartmouth) and Carmella Manges (St Edward’s University) have been very successful with their respective email marketing strategies and agreed to share their expertise and experience with you just after Thanksgiving on December 2nd and 3rd.
Keep reading the description of this 2-webinar series below.
Already sold on the idea?
Register by November 19 at www.higheredexperts.com/emailmarketing360.
At only $240, the total cost per connection for both webinars (you can stuff a room with people from all your offices on campus) is quite budget-friendly.
“Email Marketing 360” is a 2-webinar series that will show you that email is far from dead – even for communications targeted to younger audiences – when done right. You will learn why and how to set up an email marketing strategy for your office, department or institution. You will also find out how to make sure you measure the ROI of your campaigns.
December 2, 2008 1PM-2PM ET â€“ Rain date: December 9, 2008 1PM-2PM ET
Marketing to Inboxes: 5-Step Plan to Effective Email Campaigns
Karlyn Morissette, Web Producer at Dartmouth, will guide you on the road to successful email marketing campaigns. She will explain why and how email can help you get your message across, recruit more students or generate more gifts by following her 5-step plan.
December 3, 2008 1PM-2PM ET â€“ Rain date: December 10, 2008 1PM-2PM ET
Analyze this! How to inform your email marketing strategy with the right analytics
Carmella Manges, Director of E-Marketing at St. Edward’s University, will explain how the right approach with analytics can help you show the ROI of your campaigns and fine tune your email marketing strategy. She will share best practices and lessons learned in implementing a complete email analytics program for her institution.
For registration and information, just go to www.higheredexperts.com/emailmarketing360.
Since we had to postpone to January 13-15, 2009 the series initially scheduled this week, Social Networks MBA, you can still get a $25 Amazon certificate if you register for both series. More details about this offer can be found on this previous post. I’ve already issued a few gift certificates for registered folks.
Got questions? Email firstname.lastname@example.org