Happy New Year my dear regular readers (and casual browsers)! My first UB column for 2009 (actually it’s the one that was scheduled for the December 2008 issue) is now available in the January issue as well as online: “Should You Twitter? Real and effective communication, 140 characters at a time” Here’s a quick excerpt […]
Archive for the ‘Admission Office’ Category
Higher Ed TV: Roanoke College plays the viral game to find a new mascot and reach high school students
Don’t know if you got a chance to read “Getting Consumers to Spend $150,000 With a Viral Effort,” this article published Monday in Advertising Age, but I’m pretty sure we would all love to have our institution featured in such a positive way in any media outlet (minus the price tag in the headline, maybe, […]
AMA Symposium: How undergraduate and graduate prospective students use the Web in their school search
This session is presented by Young Shin, President of Princeton Review Marketing Services. 3rd annual national survey of webite use in undergraduate and graduate school search. Survey made during the active search (3hr/week) phase 20,000 students over past 3 years during winter. When did you start your search? Before 28% in junior year of HS […]
AMA Symposium: Blogging Boot Camp Workshop Slides and Links
Here are the slides and links for this workshop I gave on November 16, 2008 at the AMA Symposium for the Marketing of Higher Education Workshop Slides Blogging Boot Camp Workshop View SlideShare presentation or Upload your own. (tags: higher ed) Workshop Links All the links Blogs examples Interesting articles UPDATE: after my workshop, I […]
Want to learn how to use email marketing to reach your target audiences? Register for Email Marketing 360 webinar series by November 19
After blogs yesterday, today is the turn of email. This week, I guess I’m on a mission to rescue you from the sirens of the lost technologies casting the premature death of very good marketing/communication channels with great proven return on investment. So, let me put it this way right from the get-go: email isn’t […]
Catch-up Date with Karine: Admissions – Special post NACAC conference
No post since the last edition of this series “Catch up-Date with Karine†aiming at fighting the information overload, I guess you can imagine how busy the past week has been. Anyway, here’s what I got for you with this special edition about “all things Admissions.” With NACAC’s 64th national conference taking place last week […]
Meet the Parents: Get an exclusive look at Noel-Levitz’s survey results about Parents’ E-expectations
Last July at the eduWeb conference, Stephanie Geyer, Associate VP for E-communications and Web Strategy at Noel-Levitz, presented the results of a recent online survey her company conducted in June 2008 with 454 parents. At that time in a blog post titled “Live blogging from eduWeb 2008 – Circling Over Enrollment: The E-Expectations of Parents […]
3 questions to a higher ed blogger: Mike Richwalsky, Assistant Director of Public Affairs at Allegheny College, from “HighEdWebTech.com”
Mike Richwalsky and I date back from July 2005, even if we only met last year at the HighEdWeb conference in Rochester. Since my first interview with him published on this blog, Mike has been a source for a few of my UB columns and has presented 3 webinars for Higher Ed Experts. He will […]
eduWeb in 140 words: Producing our Catalog with our Web CMS by Anne Macdonald, Managing Associate Director for Web Services at Suffolk University
Note from Karine: This year, I’ve asked all the eduWeb speakers working in universities/colleges to share in 140 words or less the biggest take-away from their presentation or table talk. If you’ve attended this session, feel free to weigh in by posting a comment, a question or a suggestion. The most important take away from […]
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