Archive for the ‘Twitter’ Category

Sneak Peek of the 5th #HigherEd Social Media Conference: #HESM17 Preview Day [Storify] #hesm

November 16th, 2017 Karine Joly No Comments

Practice Makes Perfect I’ve spent most the day on November 16 in rehearsals with 12 speakers of the Higher Ed Social Media Conference scheduled Nov 29, 2017 – an event that is now almost sold out. This preview day is a fantastic opportunity for all the speakers to practice to make sure we deliver the […]

Get ready for 2018 with the #HigherEd Social Media Online Conference #hesm

November 7th, 2017 Karine Joly No Comments

Has everybody on your team gone to a conference this year? Whether it’s for budget reasons, lack of time or even family matters, it’s not always possible to get everybody to fly across the country to attend one of the great higher ed conferences out there. That’s why I launched – back in 2013 – […]

Reaching for the star… with a tweet and a good #highered story: UT Knoxville and Dolly Parton

May 9th, 2017 Karine Joly No Comments

The Art of social media influencer outreach In my 8-week online course on social media marketing for higher ed, I’ve always emphasized the importance of identifying your social media influencers. Whether they are current students (your social media ambassadors), famous alums, popular faculty members or even regular university employees, influencers can amplify your social media […]

Why your mascot should be on social media: 3 keys to make your biggest fan a #HESM force

November 28th, 2016 Karine Joly 10 Comments

Is your university mascot on social media yet? Bill Zimmerman, social media manager, a College of Communications lecturer at Penn State University AND the voice of his school mascot – the Nittany Lion – on Twitter, is the living proof that it makes a lot of sense for universities. In this post he wrote for […]

Sneak Peek of the 4th Higher Ed Social Media Conference: #HESM16 Preview Day [Storify] #hesm

November 17th, 2016 Karine Joly 3 Comments

Practice Makes Perfect I’ve spent most the day yesterday in rehearsals with 11 speakers (1 is moving, so we went through her practice session a couple of days ago) of the Higher Ed Social Media Conference scheduled Nov 30, 2016 – an event that is now almost sold out. This preview day is a fantastic […]

Get ready for 2017 with the #HigherEd Social Media Online Conference #hesm

November 10th, 2016 Karine Joly 7 Comments

Has Everybody on Your Team Gone to a Conference This Year? Whether it’s for budget reasons, lack of time or even family matters, it’s not always possible to get everybody to fly across the country to attend one of the great higher ed conferences out there. That’s why I launched – back in 2013 – […]

Sneak Peek of the 3rd Higher Ed Social Media Conference: #HESM15 Preview Day [Storify] #hesm

November 19th, 2015 Karine Joly 11 Comments

Practice Makes Perfect I’ve spent most the day yesterday in rehearsals with 11 speakers (1 lost her voice so we had to reschedule) of the Higher Ed Social Media Conference scheduled Dec 2, 2015 – an event that is now almost sold out. This preview day is a fantastic opportunity for everybody to practice to […]

12 Surprising Social Media Outcomes for #HigherEd

November 10th, 2015 Karine Joly 37 Comments

Social media in higher education is always full of surprises – often amazingly good and sometimes pretty bad. Surprises come with the territory, but so does routine with social media work. That’s why I wanted to know the most surprising social media outcome the 12 presenters of the 2015 Higher Ed Social Media Conference experienced. […]

12 #hesm pros explain how they manage social media

November 2nd, 2015 Karine Joly 17 Comments

Social media is 24/7. It never stops. It’s definitely something you HAVE TO manage as any of the 12 Higher Ed Social Media Professionals presenting at the 3rd Higher Ed Social Media Conference (available on-demand). Their days are as busy as yours – ofren with an extra dose of social media. That’s why I asked […]

Social Media ROI in #highered: 12 #hesm pros go on the record

October 28th, 2015 Karine Joly 25 Comments

Between higher education and measurement, it’s always been complicated. Add social media to the mix, and you often get weird reactions and vague comments once the ROI (return on investment) question is raised. Yet, it’s time to have a serious conversation about social media measurement in higher education, so maybe we can stop doing busy […]

Get ready for 2016 with the #HigherEd Social Media Online Conference #hesm

October 20th, 2015 Karine Joly 12 Comments

Has Everybody on Your Team Gone to a Conference This Year? Whether it’s for budget reasons, lack of time or even family matters, it’s not always possible to get everybody to fly across the country to attend one of the great higher ed conferences out there. That’s why I launched back in 2013 the 1st […]

Present at the 3rd Higher Ed Social Media Conference: Submit a proposal by Sep 23 #hesm

September 9th, 2015 Karine Joly 9 Comments

In search of great sessions for the 3rd Annual Higher Ed Social Media Conference (Dec 2, 2015) Last year, the 2nd edition of Higher Ed Social Media Conference was a big hit. Hundreds of participants from more than 90 different institutions based in the US, Canada and the UK gathered around big and small screens […]

Present at the 2014 Higher Ed Social Media Conference: Submit a proposal by Oct 8 #hesm

September 15th, 2014 Karine Joly 4 Comments

Looking for great presentations for the 2014 Higher Ed Social Media Conference (Dec 3, 2014) Welcoming hundreds of participants from more than 80 different institutions based in the US, Canada and the UK last December, the 1st edition of the Higher Ed Social Media Conference was a big success last year. [View the story “Who […]

When context gets lost in social media transmission: @FAFSA Twitter Fail & a #hesm conference

June 27th, 2014 Karine Joly 8 Comments

Stop!!! We forgot the audience! Nowadays, we rush to keep our social media audience engaged by pushing publishing updates to grab their attention, make them notice our messages and respond to our calls to action (click, click, click). We rush so much that sometimes we forget a central piece in this process: our audience. Let […]

A new job for your #highered school mascot?

February 20th, 2014 Karine Joly No Comments

Everybody is supposed to multitask now, right? And, it looks like university mascots might also be on this slippery slope… ;-) Has Marquette University started a movement? As reported by Joe Kuffner last month, Marquette University and its official mascot, Golden Eagle, scored big time in January by hand delivering letters of admissions to a […]

Why and how to get access to Twitter Analytics for your #highered account

February 18th, 2014 Karine Joly No Comments

Last week in the online course I teach about social media marketing for higher ed we discussed social media analytics strategy and practices with our class composed of professionals working in universities and colleges in the US, Canada and France. I’ve had updated the course module materials – as I always do before a session […]