Creating, designing, developing, managing — and fixing higher ed websites is NOT an easy job. So, good advice is always welcome in the high ed web community. :-) That’s why I asked the 12 higher ed web professionals speaking at the 2018 Higher Ed WEBSITES Conference to share with us the best advice they’ve ever […]
Archive for the ‘Target Audiences’ Category
2015 Students E-Expectations Ruffalo Noel-Levitz Report: Top insights for #highered & #hesm
The results of the brand new Ruffalo Noel-Levitz report on the E-expectations of college bound seniors and juniors (n=3,052) will be officially released next Wednesday in Boston. But, I managed this year again to get a preview of these results – before anybody else – courtesy of Stephanie Geyer from RNL who will present the […]
Millennials, Generation Z and Getting Ready for Generation A+ in #highered
This post is #7 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Millennials, Generation Y or Net Generation No matter how you call them, when they arrived on campus a bit more than 10 years, the […]
How to use graduation ceremony to attract more #highered students: @SNHU newest TV ad campaign
Graduation: that’s why they all sign up for, right? Most institutions of higher education have focused on the college experience and the associated value they provide to students in their recruitment and branding efforts. For traditional college-aged students, it makes sense to sell the experience: the beautiful campus, the state-of-the-art gym, the campus life, the […]
2013 E-Expectations NL Report: Top 7 most interesting findings for #highered
The brand new Noel-Levitz report on the E-expectations of college bound seniors and juniors has been released this morning. I had the opportunity to review it several times as Stephanie Geyer from Noel-Levitz emailed me a copy of the final report a couple of weeks ago after I promised (crossed my heart and everything) to […]
Is Instagram the new #hesm campus press release platform in #highered?
Hashtags FTW Ah, the power of hashtags… They made Twitter by allowing total strangers with common interests to connect on the 140-character social media platform. Instagram and Pinterest have used them since day 1, LinkedIn has adopted them and it looks like Facebook should be next. In higher ed, they were front and center in […]
Email marketing for #highered: 3 issues to keep in mind
In higher ed, we like to think that we’re special, that what applies to other industries doesn’t work for us. Sometimes it’s the case. Sometimes it isn’t. Higher ed has always had a love-hate relationship with email marketing. We use and abuse it without always understanding its core strengths, limits and associated risks. Greg Rubenstein, […]
1-1-1 Book Review: Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg
I read my fair share of books about digital marketing, web design, content strategy, social media, business and communication. If a non-fiction book doesn’t fall into these pre-defined reading buckets, it usually won’t cross my path. But, it’s been impossible to ignore Sheryl Sandberg’s book, Lean In: Women, Work, and the Will to Lead, since […]
5 #highered academic program pages that work
As I explained in a previous post, I truly believe academic program web pages matter more than ever and should be designed as the product pages they are for our industry. The importance of these web pages has been widely recognized when it comes to adult and online students, but academic program pages are also […]
Why your academic program web pages matter more than ever in #highered
Beyond the Homepage If you take care of websites in higher education, you’ve noticed we’ve had an unhealthy fascination for the past few years with website homepages (and their sliders or banners ;-), content management systems, a myriad of social media channels, mobile websites and more recently the wonderful world of responsive design. No surprise […]
The ultimate social endorsement platform for #highered programs?
Universities and colleges have always relied on alums and current students to show prospective students the value of the education to be received. As a result, alums and current students are often invited to help their alma mater by talking to prospective students at special events, profiled on the institutional website or in admissions publications, […]
Register for your #highered Halloween treat: a FREE presentation of #heweb12 best of conference session by @amandaesque
Working with Faculty and the Web 101 Unless you’ve been living under a rock or burried in a pile of work, you’ve probably heard that Amanda Costello (@amandaesque), Web Content Strategist at the University of Minnesota, won this year’s the “best of conference” award at the heweb12 conference in Milwaukee, WI. Amanda gave her talk,”I […]
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