Archive for the ‘Marketing Strategy’ Category
May 12th, 2015
Karine Joly
‘Tis the “caps and gowns” season on higher ed websites Whether your school still uses a carousel, a big hero photo or even a huge background photo, chances are your web homepage will show some caps and gowns this month. Graduation ceremonies are such an important part of campus life for graduates and their family, […]
May 5th, 2015
Karine Joly
Most Email Press Releases S*ck Pitching stories to editors, reporters or bloggers is a difficult art. I know, because, as many news professionals, hundreds of bad examples end up in my email box every month. So, when a press release actually manages to get me to explore the story it pitches, that’s not only an […]
April 2nd, 2015
Karine Joly
THE Spring Content Strategy Conference If you’ve attended the previous edition, you know that the Higher Ed Content Conference is the perfect event to get all your content strategists, writers and content contributors excited and energized about content just before the summer. I spent the entire day yesterday from 8:30AM to 7:30PM watching all the […]
March 23rd, 2015
Karine Joly
It’s easy to create content, right? Get a topic, start typing, add a visual and tada! It’s easy to create some content, but, as you know, creating good, useful content isn’t. It’s part art and part science, because great content requires the right topic, the right audience, the right author, the right format and the […]
March 6th, 2015
Karine Joly
Is SnapChat for every school? Probably not – yet. It’s really too early to know if SnapChat is going to be the next Instagram and catch up for institutions. But, if you read the 6 interviews I published in this series, you’ve probably noticed a recurrent theme. All the professionals I’ve interviewed agree that what […]
March 5th, 2015
Karine Joly
As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]
March 4th, 2015
Karine Joly
Are you in Content Strategy Hell? If you are, you’re in good company with almost everybody else working on digital content in higher education. Think about it. With its different audiences, goals and content authors, there is indeed a special place in content strategy hell for higher education ;-) That’s why presentations on content and […]
March 3rd, 2015
Karine Joly
As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]
March 2nd, 2015
Karine Joly
As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]
March 1st, 2015
Karine Joly
As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]
February 27th, 2015
Karine Joly
As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]
February 26th, 2015
Karine Joly
With the multiplication (explosion?) of communication platforms used by prospective or current college students, it’s tough – but necessary – to keep up for communication and marketing professionals working in higher education. As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game. […]
February 24th, 2015
Karine Joly
I briefly discussed the topic in a previous post. But, it’s now time to revisit the question with a series on SnapChat and higher education. Is SnapChat the next big thing or a fad for #highered marketing? SnapChat (Wikipedia article) has started to get some real traction over the past year. More and more early […]
February 20th, 2015
Karine Joly
This post is #9 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 years of YouTube and online videos in higher ed Yep, YouTube is actually younger than Facebook – by a year. Now with a […]
February 11th, 2015
Karine Joly
This post is #7 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Millennials, Generation Y or Net Generation No matter how you call them, when they arrived on campus a bit more than 10 years, the […]
February 9th, 2015
Karine Joly
This post is #5 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Ever heard about the new shiny object syndrome (NSOS)? If you’ve worked for a few years in marketing, communication, admissions or alumni relations at […]
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