Archive for the ‘Higher Education Marketing’ Category

SnapChat Early Adopters in #highered: University of Nebraska-Lincoln (@UNLincoln)

March 1st, 2015 Karine Joly 24 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

SnapChat Early Adopters in #highered: University of New Hampshire (@UofNH)

February 27th, 2015 Karine Joly 19 Comments

As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]

SnapChat Early Adopters in #highered: University of Michigan (@umich)

February 26th, 2015 Karine Joly 30 Comments

With the multiplication (explosion?) of communication platforms used by prospective or current college students, it’s tough – but necessary – to keep up for communication and marketing professionals working in higher education. As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game. […]

To SnapChat or not to SnapChat in #highered?

February 24th, 2015 Karine Joly 25 Comments

I briefly discussed the topic in a previous post. But, it’s now time to revisit the question with a series on SnapChat and higher education. Is SnapChat the next big thing or a fad for #highered marketing? SnapChat (Wikipedia article) has started to get some real traction over the past year. More and more early […]

10 videos for 10 years of online videos in #highered marketing and communications

February 20th, 2015 Karine Joly 6 Comments

This post is #9 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 years of YouTube and online videos in higher ed Yep, YouTube is actually younger than Facebook – by a year. Now with a […]

Millennials, Generation Z and Getting Ready for Generation A+ in #highered

February 11th, 2015 Karine Joly 14 Comments

This post is #7 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Millennials, Generation Y or Net Generation No matter how you call them, when they arrived on campus a bit more than 10 years, the […]

Shiny objects, toys and fads in #highered and #hesm marketing

February 9th, 2015 Karine Joly 9 Comments

This post is #5 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Ever heard about the new shiny object syndrome (NSOS)? If you’ve worked for a few years in marketing, communication, admissions or alumni relations at […]

Email, Social Media, Email, SnapChat: the cycle of communications in #highered #hesm

February 6th, 2015 Karine Joly 10 Comments

This post is #4 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Is email dead yet? In higher ed marketing and communications over the past decade, email has been the channel that kept on dying and… […]

The more things change, the more they stay the same in #highered marketing

February 4th, 2015 Karine Joly 3 Comments

This post is #2 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. What does the future hold for digital in higher ed? How can we know today what is the next technology, channel, tool, content that […]

12 Analytics suggestions for 2015 in #highered

January 20th, 2015 Karine Joly 19 Comments

What’s your 2015 analytics resolution? In higher education, digital analytics is like exercise. You know it’s good for you. You know you should do it more often. But, you struggle committing to its regular practice. Yet, the word and experience of your higher ed colleagues fighting the same fight can be so empowering. That’s why […]

Present at the 2015 Higher Ed Content Conference: Submit a proposal by Feb 11 #hesm

January 6th, 2015 Karine Joly 6 Comments

Looking for great presentations for the 2015 Higher Ed Content Conference (April 15) Welcoming hundreds of participants from more than 60 different institutions based in the US, Canada, Australia, Barbados and the United Arab Emirates in April 2014, the 1st edition of the Higher Ed Content Conference was a big success last year. By popular […]

Top #highered Holiday Cards – 2014 Edition

December 17th, 2014 Karine Joly 83 Comments

Looking for the 2018 selection? Check it out! I love holidays cards. So, every year since 2010, I watch lots of them to create a nice little collection for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection and 2013 collection.) This year again, I asked the readers of my weekly newsletter if they could […]

Digital Analytics and Social Media Measurement in #highered: Why and how to upgrade your skills in 2015

December 2nd, 2014 Karine Joly 12 Comments

10 years from the basement to the 3rd floor Congratulations, we’ve made it! Digital has finally grown up into a strategic marketing and communication channel in higher education. You’ve seen new staff members join your team and your digital budget increased over the past few years. Higher education digital professionals are now getting a seat […]

SnapChat #hesm Success Story at @MiamiUniversity OH

November 18th, 2014 Karine Joly 36 Comments

While working on the program of the 2nd Higher Ed Social Media Conference (now available on-demand), I had the chance of seeing some very cool social media initiatives – including Kelly Bennett’s work with SnapChat. Kelly Bennett (@KellyABennett), Manager of Social Media and Marketing Strategy at Miami University, Oxford (OH), has used SnapChat for a […]

Using Social Media to Connect with #highered International Students: Lessons Learned & Tips from UCA

November 14th, 2014 Karine Joly 8 Comments

Social rhymes with International While working on the program of the 2nd Higher Ed Social Media Conference (now available on-demand), I had the chance of seeing some very cool social media initiatives – including Jon Stansel’s great work. Jon Stansel (@jsstansel), International Communication Manager at the University of Central Arkansas, has used social media to […]

14 #hesm pros share tips, techniques & tools to manage time and social media

November 10th, 2014 Karine Joly 19 Comments

Social media takes time – a lot of time. It never stops. Managing time is one of the challenges most often mentioned by the 14 Higher Ed Social Media Professionals I interviewed for a previous post who presented at the 2nd Higher Ed Social Media Conference (now available on-demand). Like yours, their day is only […]