This post is #4 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Is email dead yet? In higher ed marketing and communications over the past decade, email has been the channel that kept on dying and… […]
Archive for the ‘Email’ Category
Email marketing for #highered: 3 issues to keep in mind
In higher ed, we like to think that we’re special, that what applies to other industries doesn’t work for us. Sometimes it’s the case. Sometimes it isn’t. Higher ed has always had a love-hate relationship with email marketing. We use and abuse it without always understanding its core strengths, limits and associated risks. Greg Rubenstein, […]
How to get your email newsletters or marketing messages in their inboxes
My latest University Business column is now available in the November/December issue as well as online: “Getting your email in their inboxes: Using email service providers for improved deliverability of messages to external audiences” In this column, I try to explain why it is important to work with a professional email service provider if you […]
How to create and publish email newsletters with WordPress
Email newsletters and WordPress have been on my mind today for two reasons: I’m presenting a session on how to use WordPress to create the online version of your print magazine at the CASE Conference for Publications Professionals in New Orleans on Thursday. I’ll be hosting Email Newsletters 360: How to create email newsletters that […]
Higher Ed Experts Webinars: Email Newsletters, Photo, Video, Live Streaming, Web Content Strategy, WordPress and Redesign
Now that I’m almost done with conference season (4 down -EduComm, eduWeb, High Ed Web & SIM Tech- and 1 to go – CASE conference for publication professionals), it’s time to share the program I designed with my faculty team from Higher Ed Experts for folks working in institutions. As I explained last week at […]
Trying to connect with high school students? Think mail, email, websites and Facebook!
The good folks of Noel-Levitz have just released their E-Expectations 2010 Report presenting the results of their latest survey of 1,005 college-bound high school students. This 12-page report is full of really great findings that should help you fine tune your student recruitment strategy. So, make sure you download the PDF file who is made […]
The 2009 State of Print and Electronic Publications in Higher Ed Survey Results
As you might know, I conducted an online survey a couple of months ago to assess the state of print and electronic publications in higher ed. This was an updated version of a previous survey I did in the summer of 2007. A total of 198 professionals working in institutions representing more than 2.3 million […]
Trying to make sense of your Web/Email data? Register for Analytics 360 Webinars by March 16, 2009
Whether it’s for the website, your social media initiatives or your email campaign, measurement and return on investment (ROI) have never been as important as they are today in higher education — for a good reason: Shrinking budgets call for a better (re)allocation of your resources (money, staff and time). While anybody can (think you […]
More with Less: 7 ways to survive the budget crunch in higher education
My second UB column for 2009 is now available in the February issue as well as online (featured on the homepage of University Business today): “More with Less: 7 Ways to Survive the Budget Crunch” Here are the 7 ways/tips in a condensed form: Look more closely at your print publication budget Embrace (free) social […]
Send 10,000 email per month for free with Vertical Response
With the economic downturn, ‘Tis the time to be thrifty. Most of you have probably been asked to kiss goodbye 10%, 20% or even more of your office budget for this year. Not yet? Well, I hate to say that, but it’s probably coming your way for next year. So, I’ve decided to take on […]
Want to overcome information overload? Try my new email newsletter: all the higher ed content that matters.
I’ve been thinking about this for a while now: How can we manage to keep up with all the amazing content and interesting conversations taking place in so many higher ed websites and blogs? I tried the catch-up-date post a few weeks ago on this blog, but realized quickly they were also drawn in the […]
The registration deadline for the “Email Marketing 360†webinar series has been postponed to Friday November, 2008 at 9PM ET
Once again I found in my inbox this morning a couple of messages from people who wanted to register for the upcoming webinar series: “Email Marketing 360″ (the initial registration deadline was yesterday at 9PM). As a result, I decided to postpone the registration deadline until next Friday (November 28 – I know it’s the […]
AMA Symposium: Missed one of the sessions with the highest attendance and about email marketing? Register for the webinar!
As the AMA conference chair, Elizabeth Scarborough explained in her blog post yesterday, Karlyn Morissette’s session attracted a full packed room yesterday at the conference for her session about email marketing: Karlyn Morissette, Web Producer at Dartmouth, had a packed house for her session on taking email to the next level. She framed her presentation […]
Want to learn how to use email marketing to reach your target audiences? Register for Email Marketing 360 webinar series by November 19
After blogs yesterday, today is the turn of email. This week, I guess I’m on a mission to rescue you from the sirens of the lost technologies casting the premature death of very good marketing/communication channels with great proven return on investment. So, let me put it this way right from the get-go: email isn’t […]
Email, Gmail, Hotmail and Beyond: Outsourcing email for better and worse?
As promised in one of my latest posts, blogging has been very light lately. Don’t worry, I’ll be back in full mode soon. In the meantime, you might want to have a look at a feature-long article I wrote for the August issue of University Business about email outsourcing: E-mail, Gmail, Hotmail, and Beyond. And, […]
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