Archive for the ‘Community’ Category

How to scale community management at a university: FIU Community Manager’s Weekly Videos

July 14th, 2011 Karine Joly No Comments

I’ve tweeted on several occasion about Betsy Soler’s YouTube videos. Betsy is the community manager in charge of social media at FIU and she hosts this video series. [blackbirdpie url=”http://twitter.com/#!/karinejoly/status/90758051757424640″] These weekly videos offer a review of FIU latest news and feature comments from students and other members of the community, comments posted during the […]

Lessons learned from Texas A&M University Social Media Scavenger Hunt

February 9th, 2011 Karine Joly 3 Comments

A couple of weeks ago, Texas A&M University ran an integrated (mashed up?) social media campaign on campus using not 1, not 2, not 3, but 4 of the most popular social media platforms, namely Facebook, YouTube, Twitter and Foursquare. When I watched the YouTube video announcing the campaign (on Patrick Powers’ blog), I was […]

What #highered can learn from the #MBteamS and @tsand social media win

February 5th, 2011 Karine Joly 11 Comments

Unless you haven’t been checking twitter this past few days, you must have heard about the MB Tweet Race that just took place. As I explained a couple of weeks ago on this blog, Todd Sanders (@tsand) from UW Green Bay took part in a social media campaign orchestrated by an automaker, a real race […]

Let’s show the power of the higher ed community!

January 25th, 2011 Karine Joly 8 Comments

Don’t think we can do it? Well, yes, we can. Thanks to Todd Sanders who works at the University of Wisconsin in Green Bay, we have a unique opportunity to do it very simply. We just need to rally this great community behind Todd and another member of our higher ed family, John Pederson, and […]

Want to learn more about the social media practices of young adults? Register your institution for Dr. danah boyd’s Master Class on July 15

June 2nd, 2010 Karine Joly No Comments

With all the current buzz around the professional use of Twitter, Facebook or YouTube in admissions, alum offices or institutions at large, it’s hard to believe that social media has been around in higher ed for 5 years or so. While MySpace isn’t the talk of the (campus) town anymore, it played an important role […]

Higher Ed Experts/eduStyle/Uwebd/Collegewebeditor.com Survey: Answer a few questions and get a chance to win one of 14 cool prizes

November 24th, 2009 Karine Joly No Comments

Once again, I’ve rallied Mark Greenfield, the driving force and new owner of the Uwebd Ning website and Stewart Foss, the owner of eduStyle to create a single survey to poll our respective community members (that would be you ;-). As we did last year, instead of polling our respective members in our own little […]

Higher Ed Experts in 2009: Social Networks MBA, Saving Big, Stop the Presses and Analytics 360

December 16th, 2008 Karine Joly No Comments

And, that’s just the program for the months of January, February and March 2009. I’ve just wrapped up the upcoming webinar series for the first quarter of 2009, and I hope you’ll like the result. With the tougher budget times we’re all facing in higher education, I’ve decided to focus the next webinar series I […]

Need help to jump start or improve your NING social networking website? Register for the “Social Networks MBA” 3-webinar series by December 19

December 10th, 2008 Karine Joly

Do you Ning? If you’re not familiar with Ning, here’s what I wrote about it in University Business a couple of months ago: Launched in October 2004, Ning is a social networking platform aimed at giving anyone the opportunity to create social networks for anything. Offered as a free web service-with some premium options for […]

Higher Ed TV: Roanoke College plays the viral game to find a new mascot and reach high school students

December 5th, 2008 Karine Joly 1 Comment

Don’t know if you got a chance to read “Getting Consumers to Spend $150,000 With a Viral Effort,” this article published Monday in Advertising Age, but I’m pretty sure we would all love to have our institution featured in such a positive way in any media outlet (minus the price tag in the headline, maybe, […]

AMA Symposium: Get the stats on the role of social media in college choice

November 18th, 2008 Karine Joly 4 Comments

This session is presented by Richard Hesel from the Art & Science Group. Why this research? studentPOLL is quarterly survey done since 1994 about different issues with a national sample. Now, sample is done through The College Board and their SAT takers database. 90% of every college-bound students visits social networking websites (97% of African […]

AMA Symposium: The DePaul Quad, a Social Networking Website for Parents

November 18th, 2008 Karine Joly 3 Comments

This session is presented by Deborah Maue, Assistant VP for Marketing Strategy at DePaul University. DePaul hired a Word of Mouth Marketing Agency to try to tell the story more effectively, using its internal audience more effectively as ambassadors. The WOMM plan was built on DePaul’s core values. They decided to build a social community […]

Anything you always wanted to know about blogging but were afraid to ask?

October 27th, 2008 Karine Joly 14 Comments

I’m currently wrapping up putting together my slides and handouts for the following 4-hour workshop I’ll give at the AMA Symposium for Higher Education on November 16, 2008: Blogging Boot Camp: How to Start and Develop a Successful Blog Since I would have never been asked to present this workshop without this blog, I thought […]

Higher Ed TV: The University of Florida launches today its new “Remember When” TV and YouTube campaign

October 24th, 2008 Karine Joly 1 Comment

I wrote about UF previous campaigns and videos in the past. So, when Joe Hice, AVP for Public Relations and Marketing at the University of Florida, emailed me about their new Gator Nation ad campaign earlier this week, it didn’t take me long to check it out. The TV spot (that I can’t show you […]

Get a $25 Amazon Gift Card by registering for “Social Networks MBA” AND “Email Marketing 360” webinar series

October 22nd, 2008 Karine Joly 3 Comments

Later today, I’ll be hosting the second webinar of “PR School 2.0” presented by Andrew Careaga from Missouri S&T. Yesterday, Matt Herzberger did a great job with his session “Monitoring 360.” Earlier this week, I announced via email the winners of the prizes drawn among the people who took the HEE/eduStyle/uWebd survey. And, I got […]

Higher Ed TV: “Website Audit” Edition by Nick DeNardis from EduCheckup

October 21st, 2008 Karine Joly No Comments

If you’ve read my last UB column — “It’s the Community, Stupid!” — you know my take on how to develop thriving online communities and how important it is to empower what I called “super users,” your most engaged community members. Here’s a real-life example of what this type of members can do for your […]

Managing Social Networks: It’s the Community, Stupid!

October 14th, 2008 Karine Joly 1 Comment

My fifth UB column for 2008 is now available in the October issue as well as online: “It’s The Community, Stupid! A seven-step plan to raise and nurture any community online.” This column is the written version of the closing keynote I gave at eduWeb last July, a live presentation that also included videos from […]