Do you need to worry about Gamification? If you’ve been working for a few years in higher education, you’ve seen your fair share of fads. So, when something new pops up on your radar, the first thing you need to do is to try to figure out if it’s just fad or if there is […]
Archive for the ‘Big Ideas?’ Category
1-1-1 Book Review: The Paradox of Choice: Why More is Less by Barry Schwartz
Do you feel sometimes overwhelmed by all the objectives, the data, the platforms, the options and even the mere possibilities in your daily work? I have to admit: I do. And, chances are you do too according to “The enemy of clarity,” a post Andrew Careaga wrote earlier this week. We live in a world […]
Not Your Regular #highered Annual Report: Michigan State Goes Real-Time and Social
Do you remember your school’s last annual report? Unless you spent countless hours working on it for several months, chances are you didn’t read or even open it. The annual report (or the President’s report depending on how it’s called at your institution) is a very important staple of the advancement toolkit in higher education. […]
Responsive Web Design for #highered is on this week at #psuweb12
Responsive Web Design is going to be the star of the Penn State University Web Conference (#psuweb12 on Twitter) this week. I was already scheduled to speak at UB Tech also taking place this week in Las Vegas, which is the only reason I’m not attending the PSU Web conference this year. Higher Ed Experts […]
Can MOOCs be the next marketing and branding vehicles for #highered ?
Courses? Marketing and branding vehicles, really? Yes, free online courses taught by faculty members currently teaching for institutions of higher education. Not just lecture videos (you know the kind you can find on iTunesU or YouTube EDU), but the real deal from learning objectives, lectures and readings to homework and final graded assignments. That’s what […]
In Search of the Holy Grail of Social Media Class Assignments #highered
As you might know if you are a regular reader of this blog, I designed and authored the capstone graduate online course of the MBA in Social Media at SNHU (which happens to be the 12th most innovative organizations in the world according to Fast Company, no wonder Seth Odell from Higher Ed Live and […]
3 tips to create better #highered content by Colleen Jones, author of Clout: The Art and Science of Influential Web Content
Have you heard about Colleen Jones yet? Hopefully you have as she might have the key to web, mobile and social media content woes in higher ed. Colleen Jones wrote the best book I’ve read so far this year: “Clout, The Art and Science of Influential Web Content.” I read and reviewed her book back […]
Why #highered institutions should give infographics a second look
A picture is worth a thousand words. But, what about an infographic? Rumor has they might be worth millions of dollars – which is probably why they have multiplied like crazy for the past few months. A good one can get you featured on Mashable, the Holy Grail of online PR. It can result in […]
Should admissions offices rely more on faculty, less on current students to win prospective students over?
Since I started to write on this blog (almost 6 years ago – in February 2005), online efforts for admissions have focused on relying on current students (or young graduates hired as admissions counselors) to reach prospective students. High-school seniors (like most folks) were known to trust friends or people they could identify with, aka […]
Shouldn’t your next higher ed web project be a Content Redesign?
I believe it should. What do I mean by a “Content Redesign?” Something quite simple and complex at the same time. Every 3 to 4 years, most universities and colleges (well, at least those with some budgets left) embark in major web redesign projects. After many discussions and meetings, your web committee finally gives the […]
heweb10, simtech10 and the tough job of benchmarking Web Analytics in higher ed
It’s been a couple of very busy weeks around here. As I told a couple of folks I met at the High Ed Web and the SIM Tech conferences over these past 2 weeks, busy is the new black. Aren’t we all, lately? Anyway, I wanted to share a few thoughts about the two amazing […]
Complete the Higher Ed State of Online Analytics Survey by May 24 to help start a revolution
No plans to go to the beach, relax with a good book or enjoy the sun for yours truly this summer. I have a revolution to start. Besides a couple of web conferences presentations (eduComm in June and eduWeb in July), a few webinars, blog posts and a few other projects, I’m planning to start […]
More with Less: 7 ways to survive the budget crunch in higher education
My second UB column for 2009 is now available in the February issue as well as online (featured on the homepage of University Business today): “More with Less: 7 Ways to Survive the Budget Crunch” Here are the 7 ways/tips in a condensed form: Look more closely at your print publication budget Embrace (free) social […]
What strategies have you implemented to “save big” – or small – at your institution?
I’ll be hosting a 2-webinar series for Higher Ed Experts about this topic early next month presented by Joe Hice, AVP at the University of Florida and Rachel Reuben, Director of Web Communications at SUNY – New Paltz: Saving Big: Winning strategies to get better results even with a crunched budget: February 4 & 5, […]
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