I’ll be hosting a 2-webinar series for Higher Ed Experts about this topic early next month presented by Joe Hice, AVP at the University of Florida and Rachel Reuben, Director of Web Communications at SUNY – New Paltz:
“Saving Big” is a 2-webinar series that will show you how embracing the right digital approach can help you dramatically cut costs while still meeting the needs of your target audiences. It will show you why and how social media can become a very budget-friendly asset in the battle to attract, engage and win over the brightest, but also why and how to save on any publication budgets without alienating readers and compromising editorial quality.
February 4, 2009 1PM-2PM ET â€“ Rain date: February 11, 2009 1PM-2PM ET
Recruiting on a budget 101: Master plan to win the social media jackpot with prospective students
Rachel Reuben, Director of Web Communication and Strategic Projects at SUNY New Paltz, will explain how to make the most of social media to upgrade your recruitment strategy and differentiate your institution. She will also share a road map to help your admissions office catch up with the latest recruiting techniques at a fraction of the more traditional approach’s cost.
February 5, 2009 1PM-2PM ET â€“ Rain date: February 12, 2009 1PM-2PM ET
Taming the print beast: How to stretch the publication dollars of your institution
Joe Hice, AVP for Marketing and Public Relations at the University of Florida, will help you understand why you should give a closer look at your publication budget in these tough economic times. He will also share the winning strategy (as well as some practical tips) that led UF to save more than a million dollars on its publication budget.
I’m looking for some extra practical examples to flesh out the planned Q&A of both webinars.
Please share – by posting a comment – something you’ve implemented in the past few months to save money while making the most of your marketing and communications initiatives.