Archive for the ‘Higher Ed TV’ Category

How to use graduation ceremony to attract more #highered students: @SNHU newest TV ad campaign

June 24th, 2014 Karine Joly 10 Comments

Graduation: that’s why they all sign up for, right? Most institutions of higher education have focused on the college experience and the associated value they provide to students in their recruitment and branding efforts. For traditional college-aged students, it makes sense to sell the experience: the beautiful campus, the state-of-the-art gym, the campus life, the […]

The #highered YouTube Video to Elon Musk goes viral, but many don’t get the joke

September 20th, 2013 Karine Joly 7 Comments

Shared context is everything. Another big hit for a higher ed video? Yesterday before calling it a day, I stumbled upon a tweet mentioning a new YouTube video from the University of Waterloo. The tweet was posted on the #pseweb hashtag that I follow since I attended the Canadian conference in Vancouver last June. This […]

Not your usual #highered Admissions Video: Beer, Blood and Applications?

March 15th, 2012 Karine Joly 4 Comments

In the latest issue of LINK published on Tuesday a video caught my eyes. Not the new (and quite unconventional) admissions video by the University of Rochester – although I totally love it and share the love on Twitter last week. No, what caught my attention in Dave Tyler’s Link Boxers column this month was […]

How to scale community management at a university: FIU Community Manager’s Weekly Videos

July 14th, 2011 Karine Joly No Comments

I’ve tweeted on several occasion about Betsy Soler’s YouTube videos. Betsy is the community manager in charge of social media at FIU and she hosts this video series. These weekly videos offer a review of FIU latest news and feature comments from students and other members of the community, comments posted during the week on […]

How Furman University got more than 50,000 views with a Flashmob

May 16th, 2011 Karine Joly 1 Comment

Flashmobs on campuses and elsewhere have multiplied over the past few years – to the point they usually don’t get too much attention on the Web. While they might look passe to some web and social media professionals in higher ed (you know who you are ;0), the recent flashmob done by 200 Furman University […]

Rolling through the Campus Tour Video – and its budget: EM Strasbourg Business School

April 14th, 2011 Karine Joly 2 Comments

I’ve featured a good number of campus tour videos on this blog, but this one is a first. Not because it’s from a Business School based in France (I don’t get pitched stories often by European institutions, but I’m interested in any good examples no matter where they come from), but because this campus tour […]

Brock University embraces critics FTW in its latest recruitment video

February 18th, 2011 Karine Joly 10 Comments

There’s been a taunt shared among students, friends and foes about Brock University, a 17,000-student university based in St Catharines (ON), Canada since the 80’s. It’s a saying that most Brock students (prospective, current or past) have heard at some point in time. Not a really cool way to talk about the institution, but definitely […]

A viewbook to watch on your screen: St John’s College virtual tour

February 11th, 2011 Karine Joly 4 Comments

Doug Plummer, the videographer who worked on St John’s College virtual tour, pitched me via email a few weeks ago about this latest project of his. You probably don’t know it, but I do get pitched a lot via email. In this case, Doug’s note was personal enough to pique my curiosity, so I checked […]

3 tips for professional live streaming in #highered by Seth Odell (UCLA and Higher Ed Live)

January 3rd, 2011 Karine Joly 4 Comments

Video and the Web? It’s a match made in heaven. That’s why YouTube has been so successful and why every organization dreams to create a viral video – even if there is no real recipe to achieve virality. So, what better way to engage your web visitors? Live video (often called live streaming)! As you […]

Top Higher Ed Holiday Cards – 2010 Edition

December 14th, 2010 Karine Joly 30 Comments

UPDATE: Looking for the 2014 Selection? It was published on December 17, 2014 on this blog. I love holidays cards from universities and colleges – especially, now that many institutions use video (fewer dead trees and more interactivity). So, here’s a selection of my favorites. If you have a holiday card or have seen a […]

Beloit College video with squirrels gets close to 6,000 YouTube views

December 3rd, 2010 Karine Joly 4 Comments

There’s something special going on between higher ed and squirrels. If you went to the High Ed Web conference in Cincinnati last October (or just watch the backchannel over Twitter), you might have heard about THE Penn State Squirrel (front and center in this photo taken by Anne Petersen) – quite the party animal. Maybe […]

Office Hours at Juniper College: The Office, higher ed style?

November 30th, 2010 Karine Joly 6 Comments

Do you remember lonelygirl15 and the web series that made YouTube history as many viewers (including yours truly) wondered if she was just another teenager turned successful YouTuber? Office Hours, a new web series created and produced at Junita Juniata College, is reminiscent of this YouTube blockbuster. Nothing surprising since lonelygirl15 was listed as one […]

“Don’t Make Me Tweet at #heweb10″ Video: 7 tips to avoid #heweb09 keynote FAIL

October 12th, 2010 Karine Joly 4 Comments

I mentioned earlier this morning in the Higher Ed Experts newsletter that I had been working with a few folks from the higher ed web community on a video project to welcome and support Steve Krug, today’s keynote speaker at the High Ed Web Conference currently taking place in Cincinnati, OH. If you are not […]

Higher Ed Live: 30 minutes of weekly live streaming about the latest higher ed news and trends

September 13th, 2010 Karine Joly 3 Comments

Our little world of higher ed has finally its cable TV talk show – except it’s not on cable TV and it’s pretty good. It looks like Seth Odell (who works at UCLA and blogs at As Media Change) did it. After weeks of preparation Seth has launched a great new project: Higher Ed Live, […]

Higher Ed TV: Not your average library video tour by Juniata College

September 7th, 2010 Karine Joly 3 Comments

Last week Rick Stutz, Coordinator of E-Communications at Juniata College, emailed me to share the video tour that was created for his college’s library. This funny 4-minute video piqued my interest, so I decided to find out how it had been done. Rick Stutz, Nathan Wagoner, Director of the Digital Media Studio and John Mumford, […]

Watch the making of the BYU Library online video to find out how they did it

July 21st, 2010 Karine Joly No Comments

In my previous post, Chris Garcia from BYU Library Multimedia Team answered a few questions about the YouTube hit his team created, but if you want to see how they did this million-view video (1,357,775 at the time of this writing including 126,150 on mobile devices), just watch this short making of: You can also […]