I’m republishing on this blog the unedited and longer version of my column published in University Business to make sure you don’t miss it. Social media video FTW! There’s no doubt video is a winning format online. Whether it’s an animated GIF on Twitter, a super short looping video on Instagram, an ephemeral Snapchat Story […]
Archive for the ‘Higher Ed TV’ Category
10 videos for 10 years of online videos in #highered marketing and communications
This post is #9 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. 10 years of YouTube and online videos in higher ed Yep, YouTube is actually younger than Facebook – by a year. Now with a […]
How to use graduation ceremony to attract more #highered students: @SNHU newest TV ad campaign
Graduation: that’s why they all sign up for, right? Most institutions of higher education have focused on the college experience and the associated value they provide to students in their recruitment and branding efforts. For traditional college-aged students, it makes sense to sell the experience: the beautiful campus, the state-of-the-art gym, the campus life, the […]
The #highered YouTube Video to Elon Musk goes viral, but many don’t get the joke
Shared context is everything. Another big hit for a higher ed video? Yesterday before calling it a day, I stumbled upon a tweet mentioning a new YouTube video from the University of Waterloo. The tweet was posted on the #pseweb hashtag that I follow since I attended the Canadian conference in Vancouver last June. This […]
Not your usual #highered Admissions Video: Beer, Blood and Applications?
In the latest issue of LINK published on Tuesday a video caught my eyes. Not the new (and quite unconventional) admissions video by the University of Rochester – although I totally love it and share the love on Twitter last week. [blackbirdpie url=”https://twitter.com/#!/karinejoly/status/177784123648258048″] No, what caught my attention in Dave Tyler’s Link Boxers column this […]
How Furman University got more than 50,000 views with a Flashmob
Flashmobs on campuses and elsewhere have multiplied over the past few years – to the point they usually don’t get too much attention on the Web. While they might look passe to some web and social media professionals in higher ed (you know who you are ;0), the recent flashmob done by 200 Furman University […]
Rolling through the Campus Tour Video – and its budget: EM Strasbourg Business School
I’ve featured a good number of campus tour videos on this blog, but this one is a first. Not because it’s from a Business School based in France (I don’t get pitched stories often by European institutions, but I’m interested in any good examples no matter where they come from), but because this campus tour […]
Brock University embraces critics FTW in its latest recruitment video
There’s been a taunt shared among students, friends and foes about Brock University, a 17,000-student university based in St Catharines (ON), Canada since the 80’s. It’s a saying that most Brock students (prospective, current or past) have heard at some point in time. Not a really cool way to talk about the institution, but definitely […]
A viewbook to watch on your screen: St John’s College virtual tour
Doug Plummer, the videographer who worked on St John’s College virtual tour, pitched me via email a few weeks ago about this latest project of his. You probably don’t know it, but I do get pitched a lot via email. In this case, Doug’s note was personal enough to pique my curiosity, so I checked […]
3 tips for professional live streaming in #highered by Seth Odell (UCLA and Higher Ed Live)
Video and the Web? It’s a match made in heaven. That’s why YouTube has been so successful and why every organization dreams to create a viral video – even if there is no real recipe to achieve virality. So, what better way to engage your web visitors? Live video (often called live streaming)! As you […]
Top Higher Ed Holiday Cards – 2010 Edition
Looking for the 2018 selection? Check it out! I love holidays cards from universities and colleges – especially, now that many institutions use video (fewer dead trees and more interactivity). So, here’s a selection of my favorites. If you have a holiday card or have seen a cool one, post a comment and I’ll add […]
Beloit College video with squirrels gets close to 6,000 YouTube views
There’s something special going on between higher ed and squirrels. If you went to the High Ed Web conference in Cincinnati last October (or just watch the backchannel over Twitter), you might have heard about THE Penn State Squirrel (front and center in this photo taken by Anne Petersen) – quite the party animal. Maybe […]
Office Hours at Juniper College: The Office, higher ed style?
Do you remember lonelygirl15 and the web series that made YouTube history as many viewers (including yours truly) wondered if she was just another teenager turned successful YouTuber? Office Hours, a new web series created and produced at Junita Juniata College, is reminiscent of this YouTube blockbuster. Nothing surprising since lonelygirl15 was listed as one […]
“Don’t Make Me Tweet at #heweb10” Video: 7 tips to avoid #heweb09 keynote FAIL
I mentioned earlier this morning in the Higher Ed Experts newsletter that I had been working with a few folks from the higher ed web community on a video project to welcome and support Steve Krug, today’s keynote speaker at the High Ed Web Conference currently taking place in Cincinnati, OH. If you are not […]
Higher Ed Live: 30 minutes of weekly live streaming about the latest higher ed news and trends
Our little world of higher ed has finally its cable TV talk show – except it’s not on cable TV and it’s pretty good. It looks like Seth Odell (who works at UCLA and blogs at As Media Change) did it. After weeks of preparation Seth has launched a great new project: Higher Ed Live, […]
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