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October 17th, 2017
Karine Joly
Whether you love it or hate it, it’s impossible to ignore Snapchat when you’re in charge of social media for a university or a college. Snapchat is the top social media platform in terms of daily usage among prospective and current students. They use it every day, several times a day. It’s their lifeline to […]
July 7th, 2017
Karine Joly
Snapchat & Spectacles: only shiny new tools? In the 8-week online course on social media marketing for higher ed I teach, I keep asking my students – all higher ed professionals – to think about ways they can use Snapchat to communicate with current college-age students. It’s not because I’m in love with the platform. […]
June 15th, 2017
Karine Joly
Social media students takeovers: a best practice in higher ed In the 8-week online course on social media marketing for higher ed I teach, I ask my students – all higher ed professionals – to take over the Higher Ed Experts Instagram or Twitter accounts to share a day in their professional life. I’ve added […]
March 6th, 2015
Karine Joly
Is SnapChat for every school? Probably not – yet. It’s really too early to know if SnapChat is going to be the next Instagram and catch up for institutions. But, if you read the 6 interviews I published in this series, you’ve probably noticed a recurrent theme. All the professionals I’ve interviewed agree that what […]
March 5th, 2015
Karine Joly
As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]
March 3rd, 2015
Karine Joly
As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]
March 2nd, 2015
Karine Joly
As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]
March 1st, 2015
Karine Joly
As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]
February 27th, 2015
Karine Joly
As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game of communication platforms with college students. Is it time to adopt SnapChat for higher ed institutions? As you know, we can learn a lot from the experience of early adopters of any […]
February 26th, 2015
Karine Joly
With the multiplication (explosion?) of communication platforms used by prospective or current college students, it’s tough – but necessary – to keep up for communication and marketing professionals working in higher education. As I explained in the 1st post of this series, SnapChat is really starting to look like a serious contender in the game. […]
February 24th, 2015
Karine Joly
I briefly discussed the topic in a previous post. But, it’s now time to revisit the question with a series on SnapChat and higher education. Is SnapChat the next big thing or a fad for #highered marketing? SnapChat (Wikipedia article) has started to get some real traction over the past year. More and more early […]
February 6th, 2015
Karine Joly
This post is #4 in a series of 10 to celebrate the 10th anniversary of this blog while looking back at the past decade in higher ed digital marketing and communications. Is email dead yet? In higher ed marketing and communications over the past decade, email has been the channel that kept on dying and… […]
November 18th, 2014
Karine Joly
While working on the program of the 2nd Higher Ed Social Media Conference (now available on-demand), I had the chance of seeing some very cool social media initiatives – including Kelly Bennett’s work with SnapChat. Kelly Bennett (@KellyABennett), Manager of Social Media and Marketing Strategy at Miami University, Oxford (OH), has used SnapChat for a […]
March 15th, 2019
Karine Joly
What do content creation processes look like in higher education? Not in theory, not in conference presentations, not in 280 characters (or more), but in reality? While we all have access to the great content created by our professional peers, it’s rare to get details on the different processes behind the higher ed content we […]
October 12th, 2018
Karine Joly
It’s been a tough year for Facebook — and for a good number of Facebook page admins working in higher education. While the jury is still out on the real impact of the Facebook algorithm change introduced at the beginning of the year, I have seen several instances of decreased organic reach reported in the […]
April 17th, 2018
Karine Joly
In a landscape full of great quality content, strategy is everything for higher ed content. If tools should never come first, you always need a few good ones to make things happen with the content your higher education institution needs to create and produce. That’s why I asked the 12 higher ed speakers of the […]
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