Posts Tagged ‘hea18’

I’ve spent 8 years researching, evangelizing and designing learning experiences to help higher ed marketers and communicators use the power of digital analytics. Many professionals in the industry have done a lot to advance performance measurement practice. And, yet, despite all these efforts, something seems to prevent universities and colleges from embracing data and analytics […]

Where are analytics and measurement going for higher education digital marketing in 2018? That’s the big question. There are so many possibilities… and still so many challenges when it’s time to measure the impact of digital marketing initiatives in higher education. The story between digital analytics and higher ed is complicated. And, we can all […]