Inside Higher Ed is running this morning a must-read piece for communication professionals titled “Evaluating the Response.” Written by Andy Guess, this article reviews the tragic events from a crisis communication standpoint, provides a link to the University Relations crisis communication plan (last updated in February 2002) used Monday, and offers some light on the […]
Archive for the ‘President and VPs’ Category
Could Twitter be used as another communication channel in case of campus emergencies?
In the wake of the Virginia Tech Tragedy, many questions about crisis communication have been raised in campuses across the country and the world. Today, on u-webd listserv, a few Web professionals discussed possible text-messaging solutions. One of them (I didn’t get a chance to ask him if I could share his name) announced to […]
Virginia Tech Tragedy: Crisis unfolding on the website homepage
Yesterday I posted a screenshot of the homepage of the university website when I heard the news — only early in the afternoon as I was working on deadlines far away from any news sources. This morning I was able to retrieve an early version time stamped at 9:58 AM from Google’s cache. I’ll try […]
Virginia Tech Tragedy: Crisis communication on the university website homepage
I’ve just read about the news… on a listserv. I worked on deadlines all morning and ate lunch in front of my computer far away from any news. In the listserv message, there was just a mention of a crazy event with 22 dead including students (33 according to the latest reports) at Virginia Tech, […]
How universities and colleges communicate with their students’ (helicopter) parents
I’ve already posted about helicopter parents, this new breed of college parents. It’s difficult to ignore them when you work on a campus. And, we shouldn’t. Never has a generation of parents been so involved in their kids college life, which is why they have become one of our main target audiences (the fact that […]
CASE offers public access to my Currents article about Web 2.0 until April 15, 2007
I don’t know if Dennis Miller’s last post or Andrew Careaga’s ealier comment about the topic have helped make the case for open access I started when I submitted my final draft a few months ago. But, I’ve just heard from Andrea Gabrick, the CASE editor I worked with on my article about Web 2.0, […]
CASE Currents: “User Generation,” a Web 2.0 primer for communication and marketing professionals in higher ed
After I presented with Joe Hice at the CASE conference for senior marketing and communication professionals in Philadelphia last September, Rae Goldsmith, CASE Marketing VP, asked me to share the content of our presentation about Web 2.0 with the readers of their magazine. I wrote the article, “User Generation,” and it’s now available in the […]
Got a (controversial) change in the plans at your institution? A blog might be the perfect communication channel.
Most people don’t like change (I thrive on it, but I know I’m in the minority on this one ;-). In higher education, the announcement of any proposed change (be it a website or logo redesign, a new strategic plan or even worse a change in the name of the institution) will result in complaints, […]
Top 10 must-read blog posts for Higher Ed Executives on collegewebeditor.com in 2006
While the primary audience of this blog is composed of Web professionals and Web marketing, PR or communication folks, more and more executives do read it. That’s the reason why I’m including this list of the top 10 must-read posts for university/college executives as part of my “Best of 2006” series: How to Engage and […]
Should you get your College president blogging?
If you’re toying with the idea, you might want to read “Erasing Divide, College Leaders Take to Blogging” by Diana Jean Schemo published yesterday in The New York Time. In January, I gave my take on the topic in a post titled “Top 3 reasons to get your university/college president blogginge,” but the NYT article […]
Live from the CASE Conference in Philadelphia: 4 tips to get PR and communication professionals started with blogger relations
I keep telling the people attending the CASE conference for Senior Marketing and Communication Professionals how important it is to start thinking of blogs as media and define some ground rules on the way their institutions should handle relations with bloggers. So, here are just a few pointers: Don’t wait for a crisis to start […]
Live from the CASE conference in Philadelphia: 10 steps to You 2.0 or how higher ed marketing/PR pros can get ready for Web 2.0
I’ll be posting later the presentation about Web 2.0 Joe Hice and I gave this morning at the CASE Conference for Senior Communication and Marketing Professionals currently taking place in Philadelphia. At the end of our talk, we shared a checklist of things marketing and PR professionals can do to get ready for Web 2.0: […]
Karine to speak about new media and crisis communication at the CASE Annual Conference for Senior Communications and Marketing Professionals in Philadephia, September 13-15
As announced last week by Andrew Careaga on his blog, Higher Ed Marketing, I’ll be leaving my cave and dusting off my laptop next month to present a couple of sessions with Joe Hice, associate vice president of marketing and public relations for the University of Florida, at the CASE Annual Conference for Senior Communications […]
Got Higher Ed Content Tales to Tell?
Submit a 10-min session proposal for the 2020 Higher Ed Content Conference
Higher Ed Jobs
- An error has occurred, which probably means the feed is down. Try again later.