CASE Currents: “User Generation,” a Web 2.0 primer for communication and marketing professionals in higher ed

March 1st, 2007 Karine Joly 2 Comments

After I presented with Joe Hice at the CASE conference for senior marketing and communication professionals in Philadelphia last September, Rae Goldsmith, CASE Marketing VP, asked me to share the content of our presentation about Web 2.0 with the readers of their magazine.

I wrote the article, “User Generation,” and it’s now available in the March issue of Currents.

Unfortunately, you have to be a CASE member to read this article online. If your institution isn’t a member, you can get a pretty good idea of what’s in the article by looking at my presentation slides and reading this post.

If you’re a CASE member and a Currents reader, don’t forget to subscribe to this blog via email or RSS.

2 Responses

  1. Andrew says:

    Can’t wait to read your article. I wish CASE would offer some of their feature content for free. I think it would benefit the organization’s reputation to be a bit more “open-source.” I’d link to their articles, as I’m sure you would, and that would drive traffic to their site, which in turn would build CASE’s reputation as a net-savvy organization, which may translate into more membership.

  2. Karine Joly says:

    Andrew, I agree 100% with you on this.

    I actually tried to get access to the article for this blog’s readers, but didn’t get it.

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