I’ve always defended the idea that higher ed websites should get a bigger part of their admission office’s marketing budget. Not because I’d like to make more money — although that would be nice — or to have more to play with cool technological toys. No, I really think that college websites should get their […]
Archive for the ‘Website Stakeholders’ Category
Why you should think twice before using email for your next recruitment campaign
Email might be cost-effective, but it’s not be the best way to reach prospective students anymore. Don’t believe me? You don’t have to (although I would have appreciated it ;-) — just look at the following results from the national survey conducted with high school juniors I mentioned in a previous post: 64% said they […]
5 ways to find and recruit student bloggers for your admission-sponsored blogs… without a budget
A couple of weeks ago a reader asked for a few tips on how to recruit student bloggers without a budget. Although I’m not sure the no-budget approach is the best, I understand that it is sometimes the only one to get things started. I guess the lack of compensation for student bloggers could even […]
Facebook New Share Links Feature: A New Tool for Your Viral Marketing Initiatives Targeted to Students
Facebook has just released a new feature called “Share Links.” This was announced on the Facebook Blog a few hours ago: “Starting today, there are links to share on Facebook planted all across the Internet, from the articles at Time to the videos at Photobucket. The idea is that when you’re reading or watching something […]
How to showcase your faculty expertise with 10-minute weekly podcasts: California Western’s “Law in 10”
Podcasts and blogs are great ways to build long-term relationships with your target audiences and capture their interest (if not their heart). Thanks to RSS, it’s easy to turn casual web visitors into passionate regulars or dedicated evangelists. That’s why blogs and podcasts are such great tools to showcase the expertise of your faculty members. […]
Live from the CASE Conference in Philadelphia: 4 tips to get PR and communication professionals started with blogger relations
I keep telling the people attending the CASE conference for Senior Marketing and Communication Professionals how important it is to start thinking of blogs as media and define some ground rules on the way their institutions should handle relations with bloggers. So, here are just a few pointers: Don’t wait for a crisis to start […]
Live from the CASE conference in Philadelphia: 10 steps to You 2.0 or how higher ed marketing/PR pros can get ready for Web 2.0
I’ll be posting later the presentation about Web 2.0 Joe Hice and I gave this morning at the CASE Conference for Senior Communication and Marketing Professionals currently taking place in Philadelphia. At the end of our talk, we shared a checklist of things marketing and PR professionals can do to get ready for Web 2.0: […]
College Blogs Network: unofficial, unfiltered – yet good – student blogging
I know, I know: another post about student blogging. Will I ever get tired to blog about this? ;-) As regular readers know, my last column for University Business deals with the ROI of admission-sponsored student blogs. While more and more institutions have set up blogs targeted to prospective students and their parents, they are […]
3 questions to a (soon-to-be) higher ed blogger: Sam Jackson, a 2007 senior at Phillips Exeter Academy, from “The Sam Jackson College Experience”
Sam Jackson, a 2007 senior at Phillips Exeter Academy in Exeter (NH), started to blog in December 2005 about his experience in searching for the best college. Last month, he launched a new blog entirely focused on the college admission process: The Sam Jackson College Experience. In a witty and fresh style, this talented teen […]
Special UB column about admission-sponsored student blogs: Nancy Prater, Web Content Coordinator at Ball State University
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Nancy Prater, Web Content Coordinator at Ball State University, answered these questions at this time. 1) Your institution uses student […]
Special UB column about admission-sponsored blogs: Brendon Connelly, Director of Graduate and Professional Studies Admissions at George Fox University
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Brendon Connelly, Director of Graduate and Professional Studies Admissions at George Fox University, answered these questions at this time. 1) […]
Special UB column about admission-sponsored blogs: Doug Imbruce, Founder of TheU
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Doug Imbruce, Founder of TheU, answered these questions at this time. 1) You’ve recently launched student blogs on TheU.com. Can […]
Special UB column about admission-sponsored student blogs: Nancy Monnich Benedict, Vice President for Enrollment Services at Beloit College
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Nancy Monnich Benedict, Vice President for Enrollment Services at Beloit College, answered these questions at this time. 1) Your institution […]
Karine to speak about new media and crisis communication at the CASE Annual Conference for Senior Communications and Marketing Professionals in Philadephia, September 13-15
As announced last week by Andrew Careaga on his blog, Higher Ed Marketing, I’ll be leaving my cave and dusting off my laptop next month to present a couple of sessions with Joe Hice, associate vice president of marketing and public relations for the University of Florida, at the CASE Annual Conference for Senior Communications […]
Special UB column about admission-sponsored student blogs: Bob Robertson-Boyd, Web Content Coordinator at Capital University
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Bob Robertson-Boyd, Web Content Coordinator at Capital University, answered these questions at this time. 1) Your institution uses student blogs/journals […]
Special UB column about admission-sponsored student blogs: Michael Sexton, Dean of Admissions at Lewis & Clark College
Last May, I conducted several email interviews to prepare my column about admission blogging for the August 2006 issue of University Business: “License to Recruit? Admissions-sponsored student blogging can get real results for your institution.†Michael Sexton, Dean of Admissions at Lewis & Clark College, answered these questions at this time. 1) Your institution uses […]
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