After I presented with Joe Hice at the CASE conference for senior marketing and communication professionals in Philadelphia last September, Rae Goldsmith, CASE Marketing VP, asked me to share the content of our presentation about Web 2.0 with the readers of their magazine. I wrote the article, “User Generation,” and it’s now available in the […]
Archive for the ‘Website Stakeholders’ Category
Higher Ed TV: “The Making of Piece of Mind” from Vancouver Film School, a piece of viral-marketing art
What can you do when a video about one of your students’ academic work goes viral and gets viewed more than 500,000 times on YouTube? Easy. Just follow Vancouver Film School‘s lead. Get the student in front of a camera and do an interview to address the most frequently posted comments by YouTubers (not all […]
Are Australian freshmen really digital natives?
Georgina Hibberd, the soul of Templatedata, is back from her blog hiatus and writes about a very interesting study done the University of Melbourne in Australia: First year students’ experience with technology: are they really digital natives? This study of 2000 students was conducted in March 2006, during the first two weeks of their first […]
Got a (controversial) change in the plans at your institution? A blog might be the perfect communication channel.
Most people don’t like change (I thrive on it, but I know I’m in the minority on this one ;-). In higher education, the announcement of any proposed change (be it a website or logo redesign, a new strategic plan or even worse a change in the name of the institution) will result in complaints, […]
Higher Ed TV: Insider’s View series from Huntington University
Current students’ testimonials are priceless for prospective students because they offer peers’ opinions about a given institution. That’s why more and more high school seniors (and their parents) check out student blogs about college life. Huntington University, a Christian college based in Indiana, offers a series of short videos titled “Insider’s View” on its YouTube […]
Higher Ed TV: One-Question Interview to promote experts at Duke University
How can you convey academic expertise in a 2-minute online video? Stick to this one-question interview format used by Duke University’s Office of News & Communication. In this video available on YouTube and titled “Duke University Professor Explains Why So Many Lemur Species,” Anne Yoder, the director of Duke Lemur Center, answers a question pertaining […]
Higher Ed TV: “The Undergraduate,” University of Florida’s video shown to prospective students during campus tours
I saw this video at the CASE conference back in September. It was part of the keynote presentation by Joe Hice, UF Associate Vice President for Marketing & Public Relations. At that time, I really thought it was a very good candidate for a viral video campaign and mentioned it to Joe: it’s funny, smart […]
The Question: a new twist on academic blogging at West Virginia University
What a great and different way to promote an academic department to the campus community and the world! I know, I know, this first line isn’t very informative, but I really think West Virginia University is defintely onto something with the blog recently launched by its Philosophy department and its Web Services: The Question. And, […]
Scholar.com, a del.icio.us Blackboard?
Sorry for the would-be smart post title – couldn’t help myself ;-) As confirmed in a post titled “Scholar’s in open beta!” by Karen Gage on the company’s blog, Educate/Innovate, Blackboard has quietly launched in public beta a social bookmarking web service for its online learning platform clients: “What makes Scholar different from other social […]
Top 10 must-read blog posts for PR & Marketing professionals on collegewebeditor.com in 2006
As announced a few days ago, I’ve prepared this selection of my 10 most interesting posts for anybody working in higher ed marketing, PR or communications: Live from the CASE conference in Philadelphia: 10 steps to You 2.0 or how higher ed marketing/PR pros can get ready for Web 2.0 MySpace 101: how teenagers use […]
Top 10 must-read blog posts for Higher Ed Executives on collegewebeditor.com in 2006
While the primary audience of this blog is composed of Web professionals and Web marketing, PR or communication folks, more and more executives do read it. That’s the reason why I’m including this list of the top 10 must-read posts for university/college executives as part of my “Best of 2006” series: How to Engage and […]
Top 10 most popular blog posts on collegewebeditor.com in 2006
In December 2005, I published several lists of a few must-read blog posts. I’ve been told it was a good idea, so I’ve decided to do it again this year. Let’s start today with the most viewed (and hopefully read) posts in 2006 on collegewebeditor.com. Three other lists of the top 10 must-read posts for […]
One Year Later: Mansfield University’s Podcasting Initiative
If you’ve taken my 2006 Survey (if you haven’t, you’re passing a chance to win a $30 gift certificate from Amazon), you know that I asked readers to suggest how I can improve this blog in 2007. One of the suggestions I have received makes a lot of sense: to revisit some of the initiatives […]
Special UB column on how to survive a website redesign: 5 tips from Ben Riseling, Web Operations Manager at Duke University
Last September, I conducted several email interviews to prepare my column on how to survive a website redesign for the December 2006 issue of University Business: “10 Tips to a Successful Website Redesign.†Ben Riseling, Web Operations Manager at Duke University‘s Office of News and Communications shared these 5 tips at this time. Discovery process […]
Could Bowdoin College have found an efficient and cost-effective solution to the student portal problem?
Many universities and colleges have poured a lot of money into very expensive but not always very efficient web portals. Portals were supposed to be the technical solution to all communication problems on campus by becoming the start page of students’ internet browsers. Problem is most of them are still underused due to their poor […]
Should you get your College president blogging?
If you’re toying with the idea, you might want to read “Erasing Divide, College Leaders Take to Blogging” by Diana Jean Schemo published yesterday in The New York Time. In January, I gave my take on the topic in a post titled “Top 3 reasons to get your university/college president blogginge,” but the NYT article […]
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