March Madness took an unexpected turn last week for K-State University when Basketball Head Coach Martin announced his decision to leave for South Carolina. While the news was announced through a very formal press conference held last Tuesday morning, President Schulz didn’t quite follow the University President PlayBook when it comes to communications around bad […]
Archive for the ‘Web 2.0 Best Practices’ Category
Social Media Success Tip #1: Don’t toss the TOS
Have you ever read Facebook Terms of Services or promotion guidelines, Twitter Rules or LinkedIn User Dos and Don’ts? If you have, congratulations! You are among the (happy?) few. How can I be so sure? I regularly come across examples of institutions (and companies) conducting social media initiatives on these platforms in breach with these […]
Lessons learned from Texas A&M University Social Media Scavenger Hunt
A couple of weeks ago, Texas A&M University ran an integrated (mashed up?) social media campaign on campus using not 1, not 2, not 3, but 4 of the most popular social media platforms, namely Facebook, YouTube, Twitter and Foursquare. When I watched the YouTube video announcing the campaign (on Patrick Powers’ blog), I was […]
Let’s find out more about social media and fundraising in higher education!
Social media might have become the name of the game when it comes to student recruitment and alumni relations, but what about fundraising? According to the CASE survey conducted by mStoner and Slover Linett Strategies in June 2010, only 31% of the respondents consider that raising private funds is one of the goals of their […]
A WordPress 3.0 theme to do more with less at The University of Alabama
Offering a consistent look and feel on the Web at a big university is a challenge. When implementing a content management system across hundreds of units or departments isn’t an option – for budget reason, some institutions have to adopt a different approach. At the University of Alabama, the central web communications team includes only […]
Higher Ed TV: How Marquette University doubled its online donations with a student-produced video
What’s great about flying across the country to attend a conference is the quality time I can get with my laptop. I meant to post about this great initiative for more than a month now, but I couldn’t find enough quiet time to write it. My apologies. Back in April, Nicole Sweeney Etter from Marquette […]
Going mobile at your institution soon? Follow “Mobile in Higher Ed,” a new blog by WVU Dave Olsen
I’m really excited to announce that Dave Olsen from WVU has finally decided to blog at Mobile in Higher Ed. Dave did a tour-de-force last summer by developing in 19 days WVU mobile website. Last year he used the MIT Mobile platform. He has kept modifying the platform ever since to make it easier to […]
How to bring back to your site all your online videos hosted on YouTube, iTunes and others — in no time
Do you have online videos hosted on third-party websites such as YouTube, iTunes, Vimeo, etc. and wish they could all be found in one place – on a branded website within your domain name that will be automatically updated as soon as new videos are uploaded to the third-party websites? Do you wish you could […]
The UBC Admin Blog: blogging by higher ed executives done right
I stumbled on the UBC Admin Blog thanks to Martine Lafleur who shared its link on Twitter. Yesterday, I took the time to explore this recently launched group blog aimed at enabling further dialogue between senior administration and students at the University of British Columbia. While president blogs have been around for some time (President […]
Why use WordPress for the online version of your college magazine?
As you probably know, I’ll be hosting “Start the (Word)Presses: How to create the online version of your print magazine or newsletter with WordPress” next Thursday (Jan 21st). I designed this 2-webinar series to help magazine editors get a good and practical understanding of how WordPress can help them create an easy-to-produce online version for […]
Register for Start The (Word)Presses by January 11 and get 3 extra webinars for free
I don’t know about you, but I’m always excited by the world of possibilities a new year offers. So, let me wish you the best for 2010. I gotta feeling it’s gonna be a good, good year (can’t you see me singing to the famous tune of the Black Eyed Peas?) I’ve got a few […]
Higher Ed TV: Reading Season, a Glee-ish video from a UDel Admissions Counselor
Have you watched “Reading Season, The Musical” yet? This YouTube video was brought to my attention yesterday over Twitter via a quick post from TargetX Jeff Kallay. As you’ve probably noticed, I always try to keep an eye on online videos produced in higher ed. So, I watched it and immediately felt compelled to share […]
How to YouTube with Success — and closed captions
My latest UB column is now available in the November/December issue as well as online: “How to YouTube with Success: Six tips for optimizing online videos” Here are the 6 tips: 1. Get listed on YouTube EDU. 2. Make videos that are easy to share. 3. Choose keyword-rich titles, descriptions, and tags for the videos. […]
LipDubbed Campus Tours: Suffolk University and Texas State University did it
It looks like the incredible success of the lipdub produced by students from UQAM in Montreal, QC (more than 2.5 million views as of this writing) has pushed some institutions in the US to finally join the university lipdub movement. Texas State University in San Marcos did its lipdub on November 8th in the LBJ […]
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