If you are in charge of social media at your college, university or school, I bet you’ve learned a lot over the past few years. I’ve witnessed the rise of social media for the past 8 years. It is really amazing how fast things have changed in higher education since 2005. While social media is […]
Archive for the ‘Twitter’ Category
The #highered YouTube Video to Elon Musk goes viral, but many don’t get the joke
Shared context is everything. Another big hit for a higher ed video? Yesterday before calling it a day, I stumbled upon a tweet mentioning a new YouTube video from the University of Waterloo. The tweet was posted on the #pseweb hashtag that I follow since I attended the Canadian conference in Vancouver last June. This […]
Meet the #hewebAR Conference Keynote: Christi McNeill from Southwest Airlines
Helping you learn and grow in your higher ed career – no matter how you do it I’ve mentioned it a few times (4 exactly since March ;-) on this blog, Higher Ed Experts has chosen to support the 5 regional conferences organized by the High Ed Web Professional Association and help them bring great […]
Is Instagram the new #hesm campus press release platform in #highered?
Hashtags FTW Ah, the power of hashtags… They made Twitter by allowing total strangers with common interests to connect on the 140-character social media platform. Instagram and Pinterest have used them since day 1, LinkedIn has adopted them and it looks like Facebook should be next. In higher ed, they were front and center in […]
Student Voice: It’s all about (public) relations by Gillian Richard
The little story behind this guest blog post Gillian Richard is a student at The University of Alabama and a member of their PRSSA chapter. She is also a member of Platform Magazine, an online, student-run publication at UA. Last but not least, she is incredibly patient and has fantastic professional communication skills. Gillian pitched […]
1-1-1 Book Review: Social Works edited by Michael Stoner
Can “Social Works” work for teaching social media marketing too? I’ve been teaching online courses about social media marketing campaigns for the past 2 years. I designed and authored the capstone graduate course on social media marketing campaigns for Southern New Hampshire University MBA in social media in 2011. After teaching a few sessions for […]
Want to improve your web writing for #highered in 2013? Resolution #5: Write for social sharing [VIDEO]
You’ve made it! New Year’s Eve and you’ve got all you need to improve your higher ed web writing in 2013 with this last post of the series. After talking about readibility levels, keywords, editorial calendars and the art of storytelling, Higher Ed Experts Writing Prof, Mike Powers, shares his last very practical tip to […]
K-State University President on why and how he used Twitter to defuse Basketball Coach crisis #highered
March Madness took an unexpected turn last week for K-State University when Basketball Head Coach Martin announced his decision to leave for South Carolina. While the news was announced through a very formal press conference held last Tuesday morning, President Schulz didn’t quite follow the University President PlayBook when it comes to communications around bad […]
In Search of the Holy Grail of Social Media Class Assignments #highered
As you might know if you are a regular reader of this blog, I designed and authored the capstone graduate online course of the MBA in Social Media at SNHU (which happens to be the 12th most innovative organizations in the world according to Fast Company, no wonder Seth Odell from Higher Ed Live and […]
Students Tweeting for The University of Minnesota President #highered
This week the University of Minnesota is inaugurating its new president: Eric Kaler and has decided to make this inauguration more… social. All week long, 16 social media students ambassadors will run his Twitter offical account, @PrezKaler. Watch this short video to see what some of these students planned to do with the President’s Twitter […]
Analytics: The Holy Grail of Social Media in #highered?
My latest University Business column is now available in the June issue as well as online: “Analytics: The Holy Grail of Social Media? A year of growth for measuring social media activity” In this column, I take a look at how some institutions use web analytics to inform their website redesign projects and share 3 […]
Twitter Done Right: Times Higher Education #highered
I’ve been following Times Higher Education (THE) on Twitter for a bit now. It gives me something to read in TweetDeck when I drink my morning coffee (as it’s on London time) and provides an interesting window on higher ed issues in the UK and the rest of Europe. Since I started to follow THE, […]
What can social media analytics do for #highered?
Measuring the return on investment (ROI) of social media initiatives isn’t easy – definitely far more difficult than using Facebook, Twitter and the likes. However, while 68% of the respondents to the second CASE survey on social media practices in higher education think measuring the ROI of their social media initiatives is tough, it’s not […]
Got Higher Ed Content Tales to Tell?
Submit a 10-min session proposal for the 2020 Higher Ed Content Conference
Higher Ed Jobs
- An error has occurred, which probably means the feed is down. Try again later.