As I explained in a previous post, I truly believe academic program web pages matter more than ever and should be designed as the product pages they are for our industry. The importance of these web pages has been widely recognized when it comes to adult and online students, but academic program pages are also […]
Archive for the ‘Parents’ Category
Extreme makeover for your #highered online course catalog: How to turn THE catalog into an influential publication
Yesterday I got a peek at what Colleen Jones, author of “Clout: the Art and Science of Influential Web Content,” will talk about in her master class next week – on Oct 5, 2011 – on Influential Web Content Strategy for Higher Ed and this got me thinking about ways to make the dreaded online […]
Want to learn how to use email marketing to reach your target audiences? Register for Email Marketing 360 webinar series by November 19
After blogs yesterday, today is the turn of email. This week, I guess I’m on a mission to rescue you from the sirens of the lost technologies casting the premature death of very good marketing/communication channels with great proven return on investment. So, let me put it this way right from the get-go: email isn’t […]
Catch-up Date with Karine: Admissions – Special post NACAC conference
No post since the last edition of this series “Catch up-Date with Karine†aiming at fighting the information overload, I guess you can imagine how busy the past week has been. Anyway, here’s what I got for you with this special edition about “all things Admissions.” With NACAC’s 64th national conference taking place last week […]
Meet the Parents: Get an exclusive look at Noel-Levitz’s survey results about Parents’ E-expectations
Last July at the eduWeb conference, Stephanie Geyer, Associate VP for E-communications and Web Strategy at Noel-Levitz, presented the results of a recent online survey her company conducted in June 2008 with 454 parents. At that time in a blog post titled “Live blogging from eduWeb 2008 – Circling Over Enrollment: The E-Expectations of Parents […]
eduWeb 2008 in 140 words: High Tech and High Touch: Integrating the Web and Print Using Variable Print Technology by Dr. Cam Cruickshank, VP for Enrollment Management at Tiffin University
Note from Karine: This year, I’ve asked all the eduWeb speakers working in universities/colleges to share in 140 words or less the biggest take-away from their presentation or table talk. If you’ve attended this session, feel free to weigh in by posting a comment, a question or a suggestion. Variable print technology is revolutionizing the […]
Live blogging from eduWeb 2008 – Circling Over Enrollment: The E-Expectations of Parents by Stephanie Geyer from Noel-Levitz
Stephanie Geyer, Associate VP for E-communications and Web Strategy at Noel-Levitz, presented the results of a recent online survey her company conducted just last month with 454 (helicopter) parents. Results were just released last Saturday, so this is fresh from the oven. What she said confirms what most of the people working in admissions have […]
Live from HighEdWebDev 2007: Testing Usability with parents and incoming students
Jonathan Steffens, one of this year’s guest bloggers, sat this morning in the first session presented by Lori Packer from the University of Rochester: “These Kids Today: Testing Usability with parents and incoming students.” This is Jonathan’s first HighEdWebDev post. Lori Packer of the University of Rochester, began HEWD with hat trick as committee organizers, […]
Register now for “Admissions Blogging 360,” a 3-webinar series on July 18, 25 & 31 featuring Nancy Prater (Ball State University), Ben Jones (MIT) and Sam Jackson
I knew admissions-sponsored blogging was a hot topic when I originally asked Nancy Prater and Ben Jones if they would present a webinar to share their experience and know-how. What I didn’t know is that both would be quoted extensively in an Associated Press story written by Andrew Welsh-Huggins and published in many newspapers and […]
3 questions to a higher ed blogger: James Boyle from “Hoverings”, a blog for College Parents
Last week, I posted about a survey report released by College Parents of America, a national “association dedicated to advocating and to serving on behalf of current and future college parents.” At that time, I noticed on the homepage of the association website a link to its blog: “Hoverings, A Blog for College Parents.” Launched […]
How universities and colleges communicate with their students’ (helicopter) parents
I’ve already posted about helicopter parents, this new breed of college parents. It’s difficult to ignore them when you work on a campus. And, we shouldn’t. Never has a generation of parents been so involved in their kids college life, which is why they have become one of our main target audiences (the fact that […]
Get inside helicopter parents’ minds with Newsweek
Great article about helicopter parents this week in Newsweek: “The Fine Art of Letting Go.” If you have time, this is definitely a good read. Something I found very interesting in this piece, written by Barbara Kantrowitz and Peg Tyre, is that it illustrates the concept of helicopter parents pretty well with great examples such […]
A step beyond simple “target” website pages for helicopter parents
You’ve probably heard about these famous helicopter parents who have been hovering over their kids since they were born and you know that they’ve already arrived at a college or university near you — yours. Admission offices have realized that this new “breed” of parents plays a very big role in the whole college decision […]
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