Isn’t this headline quite a teaser? I stand by it though as this is also a good way to look at the Edu Blogger Scholarship Contest. As I’ve explained on this blog a few weeks ago, I’m managing this contest targeted to edu bloggers. It’s open to the “usual suspects” of the higher ed blogosphere […]
Archive for the ‘Target Audiences’ Category
Andrew Shaindlin’s 8-step plan to get your alum association on Twitter
Andy Shaindlin and Elizabeth Allen from Alumni Futures has just published a very interesting white paper: Activating Alumni Networks with Twitter. This free 36-page PDF file includes a good primer about Twitter (aimed at the non-user), an overview about different uses, some recommendations as well as the results of a recent online survey conducted from […]
Higher Ed TV: Roanoke College plays the viral game to find a new mascot and reach high school students
Don’t know if you got a chance to read “Getting Consumers to Spend $150,000 With a Viral Effort,” this article published Monday in Advertising Age, but I’m pretty sure we would all love to have our institution featured in such a positive way in any media outlet (minus the price tag in the headline, maybe, […]
Want to learn how to use email marketing to reach your target audiences? Register for Email Marketing 360 webinar series by November 19
After blogs yesterday, today is the turn of email. This week, I guess I’m on a mission to rescue you from the sirens of the lost technologies casting the premature death of very good marketing/communication channels with great proven return on investment. So, let me put it this way right from the get-go: email isn’t […]
The Christian Monitor will become web-only next April. Are higher ed news publications next?
I’ve been following the print vs web issue for some time now – as many of you, I’m sure. It’s a known fact that the newspaper industry is in big trouble. And, the decision for The Christian Science Monitor – a century-old paper – to go web-only, at the exception of a weekend magazine, is […]
Higher Ed Experts Update: The registration deadline for the “PR School 2.0†webinar series has been postponed to Friday October 17, 2008 at 9PM ET
My registration deadlines are probably meant to be broken… Once again I received an email asking if it was still possible to register for next week’s webinar series: “PR School 2.0” (the initial registration deadline was yesterday at 9PM). As a result, I decided to postpone the registration deadline until this Friday (October 17) at […]
Catch-up Date with Karine: Admissions – Special post NACAC conference
No post since the last edition of this series “Catch up-Date with Karine†aiming at fighting the information overload, I guess you can imagine how busy the past week has been. Anyway, here’s what I got for you with this special edition about “all things Admissions.” With NACAC’s 64th national conference taking place last week […]
Meet the Parents: Get an exclusive look at Noel-Levitz’s survey results about Parents’ E-expectations
Last July at the eduWeb conference, Stephanie Geyer, Associate VP for E-communications and Web Strategy at Noel-Levitz, presented the results of a recent online survey her company conducted in June 2008 with 454 parents. At that time in a blog post titled “Live blogging from eduWeb 2008 – Circling Over Enrollment: The E-Expectations of Parents […]