Archive for the ‘Target Audiences’ Category

How to promote your institutional blogs written by students, staff and faculty members while getting a chance to win up to $1,500

March 9th, 2009 Karine Joly No Comments

Isn’t this headline quite a teaser? I stand by it though as this is also a good way to look at the Edu Blogger Scholarship Contest. As I’ve explained on this blog a few weeks ago, I’m managing this contest targeted to edu bloggers. It’s open to the “usual suspects” of the higher ed blogosphere […]

Andrew Shaindlin’s 8-step plan to get your alum association on Twitter

January 26th, 2009 Karine Joly 3 Comments

Andy Shaindlin and Elizabeth Allen from Alumni Futures has just published a very interesting white paper: Activating Alumni Networks with Twitter. This free 36-page PDF file includes a good primer about Twitter (aimed at the non-user), an overview about different uses, some recommendations as well as the results of a recent online survey conducted from […]

Facebook and other social networking websites now reach 35% of all online adults

January 16th, 2009 Karine Joly 3 Comments

Our good friends from the Pew Internet and American Life Project have just released a very interesting 17-page report about adults and social networks websites. The big news in this report is the increased interest shown by online adults for Facebook and Co according to the results of two different surveys done in May and […]

Has “FacebookGate” scared your Admissions team? Register by Friday January 9 for Social Networks MBA Webinar Series to learn about social networking alternatives to Facebook

January 5th, 2009 Karine Joly No Comments

Unless you were already on vacations or enjoying your office holiday party, you’ve probably heard about what some (and according to my sources, Andrew Careaga was the first to coin that term) have called “FacebookGate” A few days before Christmas, Brad Ward uncovered, on his blog, a scheme perpetuated by College Prowler and another company […]

Higher Ed TV: Roanoke College plays the viral game to find a new mascot and reach high school students

December 5th, 2008 Karine Joly 1 Comment

Don’t know if you got a chance to read “Getting Consumers to Spend $150,000 With a Viral Effort,” this article published Monday in Advertising Age, but I’m pretty sure we would all love to have our institution featured in such a positive way in any media outlet (minus the price tag in the headline, maybe, […]

AMA Symposium: The DePaul Quad, a Social Networking Website for Parents

November 18th, 2008 Karine Joly 3 Comments

This session is presented by Deborah Maue, Assistant VP for Marketing Strategy at DePaul University. DePaul hired a Word of Mouth Marketing Agency to try to tell the story more effectively, using its internal audience more effectively as ambassadors. The WOMM plan was built on DePaul’s core values. They decided to build a social community […]

Want to learn how to use email marketing to reach your target audiences? Register for Email Marketing 360 webinar series by November 19

November 12th, 2008 Karine Joly No Comments

After blogs yesterday, today is the turn of email. This week, I guess I’m on a mission to rescue you from the sirens of the lost technologies casting the premature death of very good marketing/communication channels with great proven return on investment. So, let me put it this way right from the get-go: email isn’t […]

The Christian Monitor will become web-only next April. Are higher ed news publications next?

October 29th, 2008 Karine Joly 4 Comments

I’ve been following the print vs web issue for some time now – as many of you, I’m sure. It’s a known fact that the newspaper industry is in big trouble. And, the decision for The Christian Science Monitor – a century-old paper – to go web-only, at the exception of a weekend magazine, is […]

Managing Social Networks: It’s the Community, Stupid!

October 14th, 2008 Karine Joly 1 Comment

My fifth UB column for 2008 is now available in the October issue as well as online: “It’s The Community, Stupid! A seven-step plan to raise and nurture any community online.” This column is the written version of the closing keynote I gave at eduWeb last July, a live presentation that also included videos from […]

Higher Ed Experts Update: The registration deadline for the “PR School 2.0” webinar series has been postponed to Friday October 17, 2008 at 9PM ET

October 14th, 2008 Karine Joly No Comments

My registration deadlines are probably meant to be broken… Once again I received an email asking if it was still possible to register for next week’s webinar series: “PR School 2.0” (the initial registration deadline was yesterday at 9PM). As a result, I decided to postpone the registration deadline until this Friday (October 17) at […]

Catch-up Date with Karine: Admissions – Special post NACAC conference

September 29th, 2008 Karine Joly No Comments

No post since the last edition of this series “Catch up-Date with Karine” aiming at fighting the information overload, I guess you can imagine how busy the past week has been. Anyway, here’s what I got for you with this special edition about “all things Admissions.” With NACAC’s 64th national conference taking place last week […]

Catch-up Date with Karine: Video, Online Sharing, Gaming, Adult Students & Web Accessibility

September 22nd, 2008 Karine Joly 2 Comments

I’m a bit late this week, but here’s the fourth edition of this series “Catch up-Date with Karine” aiming at fighting the information overload. Please let me know if you find it useful by leaving a comment or sending an email at karine@collegewebeditor.com. Mobile video social networking might happen sooner than we thought Penn State […]

Catch up-Date with Karine: High School Student Survey, Alumni Emails, Social Networking Survey, Twitter Clone & Chrome

September 7th, 2008 Karine Joly No Comments

Here’s the second edition of this series “Catch up-Date with Karine” aiming at fighting the information overload. Please let me know if you find it useful by leaving a comment or sending an email at karine@collegewebeditor.com. Get in the mind of US high school students with “The 2008-2009 State Of Our Nation’s Youth,” a survey […]

Colgate University gets the updates of his official student Twitterer on its homepage

September 4th, 2008 Karine Joly 7 Comments

Do you Twitter? I do (feel free to follow me @karinejoly) as more and more people in the web and PR higher ed world. But, what about our prospective students or their parents? Do they? We’ll probably find out in a few months by measuring the success of an initiative Colgate University has just launched, […]

Meet the Parents: Get an exclusive look at Noel-Levitz’s survey results about Parents’ E-expectations

September 3rd, 2008 Karine Joly 2 Comments

Last July at the eduWeb conference, Stephanie Geyer, Associate VP for E-communications and Web Strategy at Noel-Levitz, presented the results of a recent online survey her company conducted in June 2008 with 454 parents. At that time in a blog post titled “Live blogging from eduWeb 2008 – Circling Over Enrollment: The E-Expectations of Parents […]

Need help to host and promote your online videos? Register for “Beyond YouTube,” the Sep 24 webinar presented by Mike Richwalsky from Allegheny College

August 20th, 2008 Karine Joly No Comments

These past few weeks, I’ve seen many questions around branded YouTube channels (via the non-profit or the partner program) as well as the frustration building up in the higher community around the lack of transparency surrounding YouTube’s decision to decline either status to some institutions. YouTube – Partner Program I’ve been thinking about writing an […]