Archive for the ‘Target Audiences’ Category

Beloit’s Mindset List: What #highered pros (& cons) always wanted to know about it

August 28th, 2012 Karine Joly 2 Comments

If you work in higher education, you are bound to have an opinion about the Beloit Mindset List that goes out every year in August (usually after another favorite list in our industry: the US News Report College Rankings). The Beloit Mindset List is as evergreen as it gets – whether your find it interesting […]

K-State University President on why and how he used Twitter to defuse Basketball Coach crisis #highered

April 4th, 2012 Karine Joly 10 Comments

March Madness took an unexpected turn last week for K-State University when Basketball Head Coach Martin announced his decision to leave for South Carolina. While the news was announced through a very formal press conference held last Tuesday morning, President Schulz didn’t quite follow the University President PlayBook when it comes to communications around bad […]

#highered Mobile Solutions: Hitting or Missing the Admissions Target?

February 27th, 2012 Karine Joly 5 Comments

That’s a question I’ve been working on for a few weeks, ever since the latest Noel-Levitz report (PDF) on the mobile behaviors and expectations of prospective students finally provided us with some hard data on the most valuable pieces of content for this target audience. In a follow-up post arguing for an Admission-First approach for […]

Social Media Marketing in #highered: A student video worth $40,000 at The University of Dayton

December 13th, 2011 Karine Joly 4 Comments

Following in the footsteps of Tuft University that started to accept videos in place of traditional essays last year, the University of Dayton has decided to offer to its prospective students the opportunity to make an “audiovisual” impression as part of their college application and… get a chance to win a $40,000 scholarship over 4 […]

75% of College Students won’t scan your #highered QR codes

November 29th, 2011 Karine Joly 20 Comments

According to the study conducted by Archrival on 24 US campuses (n=500 with a +/-4.25% margin of error), three quarters of current students won’t probably bother scanning your QR codes (thanks to 2code for the tip). While the majority knows what QR codes are, only 21% managed to scan the one used for this research. […]

Nazareth College goes mobile for prospective students

November 11th, 2011 Karine Joly 1 Comment

In our industry mobile is the new black, right? More seriously, as you know, it is the future of web browsing – and thus, it would be plain stupid to ignore it. So, if you don’t have a mobile solution yet, chances are you are currently working on it or planning it. According to the […]

Extreme makeover for your #highered online course catalog: How to turn THE catalog into an influential publication

September 27th, 2011 Karine Joly No Comments

Yesterday I got a peek at what Colleen Jones, author of “Clout: the Art and Science of Influential Web Content,” will talk about in her master class next week – on Oct 5, 2011 – on Influential Web Content Strategy for Higher Ed and this got me thinking about ways to make the dreaded online […]

Students Tweeting for The University of Minnesota President #highered

September 20th, 2011 Karine Joly 4 Comments

This week the University of Minnesota is inaugurating its new president: Eric Kaler and has decided to make this inauguration more… social. All week long, 16 social media students ambassadors will run his Twitter offical account, @PrezKaler. Watch this short video to see what some of these students planned to do with the President’s Twitter […]

How to sell a liberal arts college education to more career-minded prospective students

May 26th, 2011 Karine Joly 3 Comments

You’ve probably heard about “Is College Worth It?,” the latest study conducted by the Pew Research Center released on May 15, 2011. The study conducted in partnership with The Chronicle of Higher Education aimed at evaluating the sentiment about higher education and its value among the general population and college presidents. As you might have […]

How Furman University got more than 50,000 views with a Flashmob

May 16th, 2011 Karine Joly 1 Comment

Flashmobs on campuses and elsewhere have multiplied over the past few years – to the point they usually don’t get too much attention on the Web. While they might look passe to some web and social media professionals in higher ed (you know who you are ;0), the recent flashmob done by 200 Furman University […]

LinkedIn Products & Services: Great way to promote #highered degrees and programs to adults?

May 12th, 2011 Karine Joly No Comments

LinkedIn has just rolled out a new feature for company pages – and it looks like a great way for universities and colleges to promote their academic programs to the busy and engaged audience of professionals: the elusive yet crucial prospective adult student. With more than 100 million members, LinkedIn has become a giant resume […]

Get a chance to win a pass for the WorldViews Conference on Media and #highered!

May 11th, 2011 Karine Joly 5 Comments

UPDATE: Gene Begin from Babson has won the free pass. Congratulations, Gene! For the past 10 years the media industry and its coverage of higher education has definitely undergone a deep transformation. That’s one of the topics the Worldviews Conference on Media and Higher Education will delve into. Other topics include: The impact of social […]

Perfect Web Pitch to Prospective Students: Why Choose FHU?

May 6th, 2011 Karine Joly 1 Comment

With the submissions for the 2011 eduStyle Awards closing today, the past week has seen many shared their best higher ed websites at eduStyle. That’s why I kept an eye on the eduStyle twitter account and quickly checked Why Choose FHU? after seeing this tweet from Stewart Foss: [blackbirdpie url=”http://twitter.com/#!/edustyle/status/65868058224361474″] And, gosh, was it worth […]

Top 4 findings on the State of Social Media in #highered

April 19th, 2011 Karine Joly 1 Comment

Everybody wants to know how social media is doing in higher education lately (unless it is how higher ed is doing social media ;-) Slover Linett Strategies Inc., mStoner and CASE have just released the high-level results of their Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities (you can find more […]

Rolling through the Campus Tour Video – and its budget: EM Strasbourg Business School

April 14th, 2011 Karine Joly 2 Comments

I’ve featured a good number of campus tour videos on this blog, but this one is a first. Not because it’s from a Business School based in France (I don’t get pitched stories often by European institutions, but I’m interested in any good examples no matter where they come from), but because this campus tour […]

A 1-month no-committee web redesign for Juniata College Homepage #highered

March 24th, 2011 Karine Joly 6 Comments

Spring is the season of homepage redesign in higher ed! After my post about the University of Bath earlier this week, I’d like to highlight today the homepage redesign done at Juniata College (If you’re wondering why I keep writing about Juniata College, wonder no more. They keep pitching me via email their latest projects. […]