Archive for the ‘Media’ Category

K-State University President on why and how he used Twitter to defuse Basketball Coach crisis #highered

March Madness took an unexpected turn last week for K-State University when Basketball Head Coach Martin announced his decision to leave for South Carolina. While the news was announced through a very formal press conference held last Tuesday morning, President Schulz didn’t quite follow the University President PlayBook when it comes to communications around bad […]

Get a chance to win a pass for the WorldViews Conference on Media and #highered!

UPDATE: Gene Begin from Babson has won the free pass. Congratulations, Gene! For the past 10 years the media industry and its coverage of higher education has definitely undergone a deep transformation. That’s one of the topics the Worldviews Conference on Media and Higher Education will delve into. Other topics include: The impact of social […]

Why do most colleges keep ignoring mobile web and text messaging marketing?

Even though I’m hosting “Writing Right for the Web” webinars this week, I’m working behind the scenes on the research for an upcoming University Business column about the mobile Web and other cell phone based initiatives. Thanks to a Twitter tip from @gilzow, I stumbled yesterday on the announcement of the MU iPhone Student Competition […]

The Christian Monitor will become web-only next April. Are higher ed news publications next?

I’ve been following the print vs web issue for some time now – as many of you, I’m sure. It’s a known fact that the newspaper industry is in big trouble. And, the decision for The Christian Science Monitor – a century-old paper – to go web-only, at the exception of a weekend magazine, is […]

Higher Ed Experts Update: The registration deadline for the â€œPR School 2.0â€ webinar series has been postponed to Friday October 17, 2008 at 9PM ET

My registration deadlines are probably meant to be broken… Once again I received an email asking if it was still possible to register for next weekâ€™s webinar series: “PR School 2.0” (the initial registration deadline was yesterday at 9PM). As a result, I decided to postpone the registration deadline until this Friday (October 17) at […]

Blogging the Olympics: The Gold goes to UCLA

I know, I know, the Olympics haven’t even officially started yet, so my post title is somehow misleading. Sorry, I couldn’t help myself ;-) However, UCLA does stand a good chance of winning the gold medal in blogging. After 5 days spent offline on a very windy beach (I’m not playing the diva here, the […]

Higher Ed Bloggers edit and fact check the Chronicle of Higher Education

Yes, you’ve read my headline correctly: bloggers editing and fact checking the main media outlet covering higher education in the US. So, what do I mean exactly? In the past weeks, two posts from two different higher ed bloggers have questioned some of the facts reported in two different articles published by the Chronicle. Andy […]

Book Review – “Perfecting the Pitch” by Benjamin Lewis: Toss your press releases and start to pitch story ideas to (new) media representatives

With the increasing popularity of this niche blog (and it’s not just my ego speaking, the web stats and Feedburner tell me that its readership has been increasing steadily) as well as my regular gig at University Business, I’ve started to receive more and more press releases and pitches from PR professionals. While a few […]

Live from the higher ed blogosphere: Flickr, Twitter and Presentation 2.0

Last week I read 3 interesting posts written by 3 different higher ed bloggers, but couldn’t find the time to post about these. Paul Baker (Education PR) shares a great story that shows the power of Web 2.0. A year ago, while he was attending a conference in New Orleans, he took some great photos […]

The Chronicle of Higher Education goes 2.0 with online video reports by Jeffrey Young

In a previous post titled “Professor Wesch from KSU featured in a great video report from The Chronicle,” I raved about the first online video report produced by Jeffrey Young, Web Editor at The Chronicle: Produced by Jeffrey R. Young, the video report does an excellent job presenting Professor Weschâ€™s work at KSU as well […]

Professor Wesch from KSU featured in a great video report from The Chronicle

The Chronicle of Higher Education offers a great video report this morning on his blog as part of a post titled “An Anthropologist Explores Video Blogging.” Produced by Jeffrey R. Young, the video report does an excellent job presenting Professor Wesch’s work at KSU as well as his famous YouTube video about Web 2.0. Too […]

Virginia Tech Tragedy: Evaluating VT Web crisis communication plan

Inside Higher Ed is running this morning a must-read piece for communication professionals titled “Evaluating the Response.” Written by Andy Guess, this article reviews the tragic events from a crisis communication standpoint, provides a link to the University Relations crisis communication plan (last updated in February 2002) used Monday, and offers some light on the […]