We live in a world of multiple media, channels, audiences, goals, publishers and so on. Unfortunately, it’s very rare to find anything truly unique today – except maybe time, the time you can spend investing on your marketing and communication initiatives. This is probably the only thing that has NOT gone through the multiplication process […]
Archive for the ‘Alumni’ Category
The ultimate social endorsement platform for #highered programs?
Universities and colleges have always relied on alums and current students to show prospective students the value of the education to be received. As a result, alums and current students are often invited to help their alma mater by talking to prospective students at special events, profiled on the institutional website or in admissions publications, […]
K-State University President on why and how he used Twitter to defuse Basketball Coach crisis #highered
March Madness took an unexpected turn last week for K-State University when Basketball Head Coach Martin announced his decision to leave for South Carolina. While the news was announced through a very formal press conference held last Tuesday morning, President Schulz didn’t quite follow the University President PlayBook when it comes to communications around bad […]
How to sell a liberal arts college education to more career-minded prospective students
You’ve probably heard about “Is College Worth It?,” the latest study conducted by the Pew Research Center released on May 15, 2011. The study conducted in partnership with The Chronicle of Higher Education aimed at evaluating the sentiment about higher education and its value among the general population and college presidents. As you might have […]
How Furman University got more than 50,000 views with a Flashmob
Flashmobs on campuses and elsewhere have multiplied over the past few years – to the point they usually don’t get too much attention on the Web. While they might look passe to some web and social media professionals in higher ed (you know who you are ;0), the recent flashmob done by 200 Furman University […]
Top 4 findings on the State of Social Media in #highered
Everybody wants to know how social media is doing in higher education lately (unless it is how higher ed is doing social media ;-) Slover Linett Strategies Inc., mStoner and CASE have just released the high-level results of their Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities (you can find more […]
Higher Ed TV: How Marquette University doubled its online donations with a student-produced video
What’s great about flying across the country to attend a conference is the quality time I can get with my laptop. I meant to post about this great initiative for more than a month now, but I couldn’t find enough quiet time to write it. My apologies. Back in April, Nicole Sweeney Etter from Marquette […]
Higher Ed TV: SUNY Plattsburgh President stars in a funny video invitation to summer reunion
While I’ve never met Dr. John Ettling, SUNY Plattsburgh President, I’m pretty sure he has a good sense of humor. Following in the path of several college presidents (Macalester College President is the most recent one that comes to mind), President Ettling stars in a 4-minute YouTube video serving as the official invitation to this […]
How to promote your institutional blogs written by students, staff and faculty members while getting a chance to win up to $1,500
Isn’t this headline quite a teaser? I stand by it though as this is also a good way to look at the Edu Blogger Scholarship Contest. As I’ve explained on this blog a few weeks ago, I’m managing this contest targeted to edu bloggers. It’s open to the “usual suspects” of the higher ed blogosphere […]
Andrew Shaindlin’s 8-step plan to get your alum association on Twitter
Andy Shaindlin and Elizabeth Allen from Alumni Futures has just published a very interesting white paper: Activating Alumni Networks with Twitter. This free 36-page PDF file includes a good primer about Twitter (aimed at the non-user), an overview about different uses, some recommendations as well as the results of a recent online survey conducted from […]
Want to learn how to use email marketing to reach your target audiences? Register for Email Marketing 360 webinar series by November 19
After blogs yesterday, today is the turn of email. This week, I guess I’m on a mission to rescue you from the sirens of the lost technologies casting the premature death of very good marketing/communication channels with great proven return on investment. So, let me put it this way right from the get-go: email isn’t […]
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