Archive for the ‘Social Networking’ Category

Get ready for 2014 with the #HigherEd Social Media Online Conference (Dec 4, 2013) #hesm13

October 23rd, 2013 Karine Joly No Comments

Exactly 1 month after the openning of the call for proposals – and a week after its closing, I’m really excited to share with you the program and the speaker line-up of the 1st Higher Ed Social Media Online Conference (#HESM13) to be held on December 4, 2013 Why such a crazy timeline to create […]

Social Media TOS & Copyright for #highered Crash Course [#heweb13 SLIDES]: Redacted, but NOT Classified

October 10th, 2013 Karine Joly No Comments

Classified Social Media, Really? No, not really :-) I know it’s Thursday – and not Tuesday, but I’ve just found a way to upload the presentation about social media terms of service I gave at the #heweb13 conference 3 days ago without causing any trouble (hopefully). Taking a hint from classified documents, I used my […]

Social Media TOS Tuesday: 6 Rules Applying to #highered Facebook Page Covers

September 24th, 2013 Karine Joly 2 Comments

It’s Tuesday, so you know the drill: it’s time for Social Media TOS Tuesday! After dealing with Instagram last week and the previous one (even prompting some discussions in the community), I’d like to tackle an easier topic: Facebook Page Cover Images. Your first time coming across a Social Media TOS Tuesday? Read this first! […]

Take part in the 1st #highered Advanced Social Media Conference: Submit a proposal by Oct 16, 2013

September 23rd, 2013 Karine Joly No Comments

UPDATE: the program of the conference is now available, so make sure you register if you want to attend! Calling all the higher ed social media pros to the rescue! Are you in charge of social media at your school? Do you spend more time on Twitter, Facebook, Instagram and/or LinkedIn than you do in […]

The #highered YouTube Video to Elon Musk goes viral, but many don’t get the joke

September 20th, 2013 Karine Joly 7 Comments

Shared context is everything. Another big hit for a higher ed video? Yesterday before calling it a day, I stumbled upon a tweet mentioning a new YouTube video from the University of Waterloo. The tweet was posted on the #pseweb hashtag that I follow since I attended the Canadian conference in Vancouver last June. This […]

Meet the #hewebAR Conference Keynote: Christi McNeill from Southwest Airlines

July 19th, 2013 Karine Joly No Comments

Helping you learn and grow in your higher ed career – no matter how you do it I’ve mentioned it a few times (4 exactly since March ;-) on this blog, Higher Ed Experts has chosen to support the 5 regional conferences organized by the High Ed Web Professional Association and help them bring great […]

2013 E-Expectations NL Report: Top 7 most interesting findings for #highered

July 16th, 2013 Karine Joly No Comments

The brand new Noel-Levitz report on the E-expectations of college bound seniors and juniors has been released this morning. I had the opportunity to review it several times as Stephanie Geyer from Noel-Levitz emailed me a copy of the final report a couple of weeks ago after I promised (crossed my heart and everything) to […]

Is Instagram the new #hesm campus press release platform in #highered?

May 28th, 2013 Karine Joly 2 Comments

Hashtags FTW Ah, the power of hashtags… They made Twitter by allowing total strangers with common interests to connect on the 140-character social media platform. Instagram and Pinterest have used them since day 1, LinkedIn has adopted them and it looks like Facebook should be next. In higher ed, they were front and center in […]

Student Voice: It’s all about (public) relations by Gillian Richard

May 17th, 2013 Karine Joly 1 Comment

The little story behind this guest blog post Gillian Richard is a student at The University of Alabama and a member of their PRSSA chapter. She is also a member of Platform Magazine, an online, student-run publication at UA. Last but not least, she is incredibly patient and has fantastic professional communication skills. Gillian pitched […]

1-1-1 Book Review: Social Works edited by Michael Stoner

February 25th, 2013 Karine Joly 2 Comments

Can “Social Works” work for teaching social media marketing too? I’ve been teaching online courses about social media marketing campaigns for the past 2 years. I designed and authored the capstone graduate course on social media marketing campaigns for Southern New Hampshire University MBA in social media in 2011. After teaching a few sessions for […]

Want to improve your web writing for #highered in 2013? Resolution #5: Write for social sharing [VIDEO]

December 31st, 2012 Karine Joly No Comments

You’ve made it! New Year’s Eve and you’ve got all you need to improve your higher ed web writing in 2013 with this last post of the series. After talking about readibility levels, keywords, editorial calendars and the art of storytelling, Higher Ed Experts Writing Prof, Mike Powers, shares his last very practical tip to […]

The New #highered Digital Advertising Order: Does it make sense to pay to play on Facebook?

November 2nd, 2012 Karine Joly 3 Comments

My latest University Business column is now available in the November issue as well as online: “The New Digital Advertising Order: Using online advertising to reach target audiences” This column is a primer about the new trends at work in digital advertising, a primer that can help you explain this new digital order to decision […]

New Facebook Timeline Pages: A Look at Cover Trends in #highered

March 7th, 2012 Karine Joly 51 Comments

Facebook unlocked the Timeline format for Pages only a week ago. As usual with changes on Facebook, the higher ed community has been very quick at adopting the new feature. I was curious to see what some of the early adopters in higher education had done with this long-expected new format (when it was released […]

UPDATED: Has Facebook “Stolen” your FB official #highered page?

January 25th, 2012 Karine Joly 54 Comments

UPDATED on Jan 27, UWGB and other institutions got their official pages back, for details, check the bottom of this post. After reading Todd Sanders’ blog post on how the official UWGB Facebook page was hijacked by Facebook (basically by switching the institutional page with the “community-generated” FB page), I asked Wednesday morning on Twitter […]

Spreading and sharing school pride (and brand) with Facebook Timeline Cover Photos #highered

January 12th, 2012 Karine Joly 3 Comments

Facebook finally rolled out its new profile format, Timeline, to all users before the holiday break. Beyond sharing in a timeline format all you ever did on Facebook (that is if you don’t edit your privacy settings), your new Facebook user profile has now a reserved space for a Cover Photo, the equivalence of the […]

Social Media Marketing in #highered: A student video worth $40,000 at The University of Dayton

December 13th, 2011 Karine Joly 4 Comments

Following in the footsteps of Tuft University that started to accept videos in place of traditional essays last year, the University of Dayton has decided to offer to its prospective students the opportunity to make an “audiovisual” impression as part of their college application and… get a chance to win a $40,000 scholarship over 4 […]