Offering a consistent look and feel on the Web at a big university is a challenge. When implementing a content management system across hundreds of units or departments isn’t an option – for budget reason, some institutions have to adopt a different approach. At the University of Alabama, the central web communications team includes only […]
Archive for the ‘More with Less’ Category
My 7-Step Plan to Your Marketing Measurement Strategy and a call to join the Higher Ed Analytics Revolution!
Have you heard about the news yet? The Higher Ed Analytics Revolution has officially started! In the session I presented today at the eduWeb conference, I’ve finally got a chance to explain my plans for this revolution. I want to help you change the way marketing decisions are made at your institution – most of […]
How Southeast Missouri State University built its mobile website with the higher ed mobile web open source platform
Southeast Missouri State University launched its mobile website in January this year. When I heard the news I was very pleased because a team from SEMO had attended the Going Mobile Webinar Series in October 2009. A few months ago Thomas Marrone, Web Design & Support Manager at SEMO Marketing & University Relations emailed me […]
Facts and stats to make the case for your mobile website
I started to write about the mobile web in higher education about a year ago (The ABC of Mobile Marketing for my University Business column), but I know I’ll be writing more and more about it in the coming months (and not because of the August 4 “Going Mobile” webinar series by Higher Ed Experts). […]
Watch the making of the BYU Library online video to find out how they did it
In my previous post, Chris Garcia from BYU Library Multimedia Team answered a few questions about the YouTube hit his team created, but if you want to see how they did this million-view video (1,357,775 at the time of this writing including 126,150 on mobile devices), just watch this short making of: You can also […]
Higher Ed TV: a behind-the-scenes look at the New Spice video from the Harold B. Lee Library with Chris Garcia, Multimedia Project Manager
Mike Richwalksy from HighEdWebTech has been keeping track of interesting videos produced by institutions for some time now. So, when I saw he posted about a higher ed parody of the big social media hit video campaign, Old Spice, I checked out the video right away. Believe it or not, but I had been so […]
Trying to connect with high school students? Think mail, email, websites and Facebook!
The good folks of Noel-Levitz have just released their E-Expectations 2010 Report presenting the results of their latest survey of 1,005 college-bound high school students. This 12-page report is full of really great findings that should help you fine tune your student recruitment strategy. So, make sure you download the PDF file who is made […]
Higher Ed TV: How Marquette University doubled its online donations with a student-produced video
What’s great about flying across the country to attend a conference is the quality time I can get with my laptop. I meant to post about this great initiative for more than a month now, but I couldn’t find enough quiet time to write it. My apologies. Back in April, Nicole Sweeney Etter from Marquette […]
Higher Ed TV: Was Delaware, The Musical worth the time and budget spent on it?
As you’ve probably noticed, online videos are used more and more by universities and colleges trying to reach (and entertain) prospective students and their parents. According to a report released last Thursday by the Pew Internet and American Life Project, The State of Online Video, 69% of online adults now watch videos online. The use […]
Embracing Web Analytics
My latest UB column is now available in the June issue as well as online: “Embracing Web Analytics: Why and how to get a web analytics revolution started at your institution” In this column, I’m trying to make the case for the Higher Ed Online Analytics Revolution I mentioned last month on this blog. Among […]
Going mobile at your institution soon? Follow “Mobile in Higher Ed,” a new blog by WVU Dave Olsen
I’m really excited to announce that Dave Olsen from WVU has finally decided to blog at Mobile in Higher Ed. Dave did a tour-de-force last summer by developing in 19 days WVU mobile website. Last year he used the MIT Mobile platform. He has kept modifying the platform ever since to make it easier to […]
Usability Testing: Why invite your boss and VP to observe your next tests
Whether you’re working on a big redesign project or have embraced a more iterative redesign approach, usability testing should be considered as one of your web work cornerstones. I’m sure you’ve already read or heard that testing with only 5 users will provide you great insights to improve the usability of your website (Gosh, I […]
Higher Ed TV: SUNY Plattsburgh President stars in a funny video invitation to summer reunion
While I’ve never met Dr. John Ettling, SUNY Plattsburgh President, I’m pretty sure he has a good sense of humor. Following in the path of several college presidents (Macalester College President is the most recent one that comes to mind), President Ettling stars in a 4-minute YouTube video serving as the official invitation to this […]
Complete the Higher Ed State of Online Analytics Survey by May 24 to help start a revolution
No plans to go to the beach, relax with a good book or enjoy the sun for yours truly this summer. I have a revolution to start. Besides a couple of web conferences presentations (eduComm in June and eduWeb in July), a few webinars, blog posts and a few other projects, I’m planning to start […]
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