Archive for the ‘PR & buzz’ Category

Why don’t PR people follow up on media requests?

That’s a real question. If you have the answer, please post it in the comment area. I’m sure reporters and editors (and, actually some read this blog, too) will be interested to know. I’m currently completing my research for my next article. As regular readers know, I write the Internet Technologies column for University Business. […]

How to prepare for YouTube video crises: the case of the lecturer video at the University of Florida

Yesterday afternoon, I got an email from a reader asking my opinion about a piece published in Inside Higher Ed earlier in the day: Whoa, Dude In his article Paul D. Thacker illustrates the power of YouTube in particular and video sharing websites in general: â€œWhoaâ€¦ dudeâ€¦ Code of Hammurabi. Iâ€™ve seen this in â€¦ […]

Live from the CASE Conference in Philadelphia: 4 tips to get PR and communication professionals started with blogger relations

I keep telling the people attending the CASE conference for Senior Marketing and Communication Professionals how important it is to start thinking of blogs as media and define some ground rules on the way their institutions should handle relations with bloggers. So, here are just a few pointers: Don’t wait for a crisis to start […]

Karine to speak about new media and crisis communication at the CASE Annual Conference for Senior Communications and Marketing Professionals in Philadephia, September 13-15

As announced last week by Andrew Careaga on his blog, Higher Ed Marketing, I’ll be leaving my cave and dusting off my laptop next month to present a couple of sessions with Joe Hice, associate vice president of marketing and public relations for the University of Florida, at the CASE Annual Conference for Senior Communications […]

Paul Baker, PR practitioner at WCER, from “Education PR”

Paul Baker works as a Senior University Relations Specialist at the Wisconsin Center for Education Research. This higher PR professional has been blogging for about a year at Here at WCER before moving to EducationPR. 1) Why did you decide to blog at that time and why did you switch blogs? Can you tell us […]

Why you should watch closely YouTube

Have you already heard about YouTube? Not yet? Well, you will pretty soon. So, you might want to find out more about this video-sharing website as soon as possible. Even if I haven’t written a lot about customer-generated videos up until now, I believe they are going to play a bigger and bigger role on […]

Should your institution make myspace its?

That’s the million-dollar question. With more than 78 million registered members (according to the Wikipedia article about the social networking website at the time of this writing), it’s difficult to ignore myspace.com – especially when most of these users belong to our target audiences (prospective and current students as well as young alums) From big […]

Make your President happy by getting the press clips you deserve

I’m sure my headline got your attention. Hey, doesn’t it sound too good to be true? Well, it is. But, I’ve just thought I would share this nice little application to brighten up the day of all the higher ed PR people who read this blog (if you’re not in Public Relations, make sure you […]

Special UB column about PR 2.0: Interview with Charlie Melichar, Vice-President of PR and communications at Colgate University

Last December, I conducted several email interviews to prepare my column about the new world of Public Relations in higher education for the April 2006 issue of University Business: â€œThe Brand (Brave?) New World Of Online Public Relations.â€ Charlie Melichar, VP of PR and communications at Colgate University and a blogger at Intermedia answered these […]

Special UB column about PR 2.0: Interview with Silandara Bartlett-Gustina, News and Web Specialist at the Rochester Institute of Technology

Last December, I conducted several email interviews to prepare my column about the new world of Public Relations in higher education for the April 2006 issue of University Business: â€œThe Brand (Brave?) New World Of Online Public Relations.â€ Silandara Bartlett-Gustina, News and Web Specialist at the Rochester Institute of Technology and one of the bloggers […]

Special UB column about PR 2.0: Interview with Dan Forbush, President, ProfNet â€“ PR Newswire

Last December, I conducted several email interviews to prepare my column about the new world of Public Relations in higher education for the April 2006 issue of University Business: â€œThe Brand (Brave?) New World Of Online Public Relations.â€ Dan Forbush, President, ProfNet â€“ PR Newswire and the person behind The Future of PR Wiki answered […]

Live from HigherEdBlogCon: 3 great case studies of admission-related podcasting initiatives

If you want to get the truth as well as great tips on how to launch your admission-related podcasts, just take a couple of hours to watch and read 3 case studies presented today (but available almost forever) at HigherEdBlogCon: Case Study: Blogging and Podcasting for Student Recruitment at Ball State University Nancy Prater Heather […]

Special UB column about PR 2.0: Interview with David Jarmul, Associate Vice President, News and Communications at Duke University

Last December, I conducted several email interviews to prepare my column about the new world of Public Relations in higher education for the April 2006 issue of University Business: â€œThe Brand (Brave?) New World Of Online Public Relations.â€ David Jarmul, Associate Vice President, News and Communications at Duke University answered these questions last December (several […]

The Brand (Brave?) New World Of Online Public Relations

My second column for University Business is now available in the April issue as well as online: â€œThe Brand (Brave?) New World Of Online Public Relations.â€ If you are a University Business reader who has just discovered collegewebeditor.com, let me welcome you first. Then, donâ€™t forget to subscribe to this blog via RSS (use one […]

How to share your press clips with your stakeholders and campus community

For most PR pros, the holy grail consists of a very thick news clip book loaded with lengthy and focused pieces and a couple of TV tapes. When you spend your day pitching journalists and editors with ideas about your institution, it’s natural to be eager to share your own success stories: the resulting articles […]