Live from HigherEdBlogCon: 3 great case studies of admission-related podcasting initiatives

If you want to get the truth as well as great tips on how to launch your admission-related podcasts, just take a couple of hours to watch and read 3 case studies presented today (but available almost forever) at HigherEdBlogCon:

Case Study: Blogging and Podcasting for Student Recruitment at Ball State University

Nancy Prater
Heather Shupp
John Dailey
Ball State University

Freshmen Reveal Their Secrets: The Mansfield University Podcast

Dennis Miller
Mansfield University

Student Voices Online: Podcasts as a Department Marketing Tool

Kim Gregson
Ithaca College

While Ball State University’s and Mansfield University’s initiatives were launched and managed by the communication/PR offices, the Ithaca College podcasts were created by a faculty member, Kim Gregson, and her students.

As a person working for the marketing/communication office, this last presentation got me thinking about what’s cooking right now in our institutions: the end of the unique official institutional message.

That’s why higher ed PR/marketing professionals really need to get up-to-speed with Web 2.0 or PR 2.0 as I explained in my latest University Business column: “The Brand (Brave?) New World Of Online Public Relations.”