If you didn’t like Doug Imbruce’s first venture into student blogging, you won’t probably like this second one either. What is the OTR Blog Network? It’s a privately-funded venture actively recruiting bloggers and associate editors via its website currently available in Beta Written by students, for students, each O.T.R. blog covers a specific college campus. […]
Archive for the ‘PR & buzz’ Category
Higher Ed TV: Great and funny YouTube video to promote BlackBoard Conference to SecondLife aficionados
I usually don’t cover vendor-related news, but BlackBoard has really done a nice job using YouTube to promote an upcoming conference to a specific audience while surfing on a very popular phenomenon, i.e. the growing popularity of Second Life in academic technology circles. I came across this video titled “Adventures in First Life Redux” on […]
Don’t think the conversation is the message? Just look at how higher ed media have been going 2.0 lately
If you attended one of my sessions about Web 2.0, seen my presentation files or read my article published in the March issue of CASE’s Currents, you might have a vague idea of where I’m going with the headline of this post. But, if you don’t – here’s just a quick excerpt from the initial […]
VCCS Conference: How to make your marketing messages and ad campaigns stick
I’ve been invited to present at Virginia’s Community College Institutional Advancement and PR Peer Group Conference in Staunton, VA. I’m scheduled to present a 2-hour session tomorrow morning, but I came a day early to attend the keynote address by Dan Heath, co-author of the best selling book Made to Stickwho also blogs and seems […]
The Chronicle of Higher Education goes 2.0 with online video reports by Jeffrey Young
In a previous post titled “Professor Wesch from KSU featured in a great video report from The Chronicle,” I raved about the first online video report produced by Jeffrey Young, Web Editor at The Chronicle: Produced by Jeffrey R. Young, the video report does an excellent job presenting Professor Wesch’s work at KSU as well […]
Register now for “Crisis Communication 2.0 Week,” a 3-webinar series on June 26, 27 & 28 featuring Michael Dame (Virginia Tech), Joe Hice (UF) and Andrew Careaga(UMR)
Some of you might remember the words of Michael Dame, Director of Web Communications at Virginia Tech, in his letter to his higher ed colleagues (that would be you) he asked me to publish a couple of weeks ago: I hope that in the near future, we’ll have the opportunity to discuss our experiences to […]
Virginia Tech Tragedy: Evaluating VT Web crisis communication plan
Inside Higher Ed is running this morning a must-read piece for communication professionals titled “Evaluating the Response.” Written by Andy Guess, this article reviews the tragic events from a crisis communication standpoint, provides a link to the University Relations crisis communication plan (last updated in February 2002) used Monday, and offers some light on the […]
UAB puts a human face on research with its Antarctica 2.0 website
Spring might be upon us, but some folks at the University of Alabama at Birmingham have really their mind more focused on ice, snow and Web 2.0. To promote their research team’s expedition at Palmer Station Antarctica, they launched, earlier this month, a dedicated website called “UAB in Antarctica” that uses a lot of Web […]
How higher ed journalists use the Web: Peggy Berkowitz, editor of University Affairs
While I tend to focus my posts on US higher ed institutions, I know that more and more readers actually work at Canadian universities and colleges. That’s why I’ve decided to interview for this series about higher ed media Peggy Berkowitz, the editor of University Affairs published in print and online by the Association of […]
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