Last Tuesday, I got an email from Paul Baker asking if I could name a few success stories of new media or social initiatives implemented by universities and colleges:
I’m looking for inspiring stories from colleges and universities who have successfully used any New Media tool or social media tool as part of a campaign to influence their publics’ attitudes or behavior.
I would be particularly interested in hearing about how they measured and evaluated the success of their effort.
Although many institutions have jumped into the Web 2.0 bandwagon, only a few have launched these initiatives with a clear ROI strategy in mind as confirmed by the research I did for my UB column about admission-sponsored student blogs last August.
The series “One Year Later” I started in December aimed at finding out what worked and what didn’t by revisiting initiatives featured on this blog. I haven’t been great at keeping up with this series (with a single post for now about Mansfield University Podcasts), but I will make it a priority as soon as I’m done working on a big project that has taken all my time lately (more on this soon).
While I invited Paul to use my blog as a source for his upcoming webinar on how to measure effectiveness of interactive media organized by Academic Impressions, I thought YOU could also help him a bit with his research and share your most recent success stories with everybody by posting a comment.
Don’t be shy and let us know how you measure/plan to measure the success of your new/social media initiatives. I may use some of your examples as well in future presentations and articles.
Hi Karine
Thanks for helping get the word out.
I received replies from some folks I contacted via your blog and some folks I have met at conferences. Yesterday’s webinar went well, and Dan Karleen and I had more case studies than we had time to discuss within our time limit.
Cheers, Paul
Glad, this helped.