After getting my certificate in SEO for Higher Education and doing some research on Search Engine Optimization for Higher Ed for my latest University Business column, I’ve come to the conclusion that SEO is part science, art and even sometimes what looks like dark magic. It was actually quite challenging to find the SEO success […]
Archive for the ‘Marketing Strategy’ Category
How to request your LinkedIn University Page #highered #hesm
LinkedIn launches University Pages Have you heard the news yet? When I did, I was updating my 8-week online course on social media marketing for higher ed before the next session starting after Labor Day. LinkedIn has just launched a new service for universities and colleges: University Pages. While these pages are presented as a […]
Missed the #eduwebconf13 conference? Check out the slides, photos & take-aways
I attended the eduWeb Conference last week in Boston, MA — and I got to say I really had a blast: 2 great keynotes, too many really good sessions, fantastic conversations, amazing social events and really lively backchannel on Twitter. Conferences are always a great opportunity to see old friends and meet new ones – […]
SEO for #highered : The 2013 State of Education-Related Google Searches
I’m almost done taking the first session of the 4-week online course on search engine optimization for higher education, launched earlier this month by Higher Ed Experts and taught by Joshua Dodson. I always take the first session of our new courses as a student to make sure the student experience is up to our […]
1-1-1 Book Review: College (Un)bound by Jeffrey Selingo, #eduwebconf keynote
Higher ed and the future: Did YOU get the memo? I’ve been studying the impact of MOOCs and other disruptive innovation delicacies for some time now. In May 2012, I suggested that MOOCs could be great branding and marketing vehicules. Last February, I explained why your academic program web pages matter more than ever in […]
12 #highered sessions to attend at #eduwebconf13 July 29-31 in Boston, MA
Strategic Conference Session Selection, FTW? Are you going to the eduWeb conference? Have you looked at the schedule? Crazy, I know: 4 tracks, 44 1-hour sessions and since we can’t 3D print clones of ourselves, it means that it’s decision time. I’ve spent close to 3 hours working on this post. I started with a […]
2013 E-Expectations NL Report: Top 7 most interesting findings for #highered
The brand new Noel-Levitz report on the E-expectations of college bound seniors and juniors has been released this morning. I had the opportunity to review it several times as Stephanie Geyer from Noel-Levitz emailed me a copy of the final report a couple of weeks ago after I promised (crossed my heart and everything) to […]
Is Instagram the new #hesm campus press release platform in #highered?
Hashtags FTW Ah, the power of hashtags… They made Twitter by allowing total strangers with common interests to connect on the 140-character social media platform. Instagram and Pinterest have used them since day 1, LinkedIn has adopted them and it looks like Facebook should be next. In higher ed, they were front and center in […]
Gamification for #highered: fad or future?
Do you need to worry about Gamification? If you’ve been working for a few years in higher education, you’ve seen your fair share of fads. So, when something new pops up on your radar, the first thing you need to do is to try to figure out if it’s just fad or if there is […]
How to learn critical skills to make a difference in your #highered job?
Why ask? Because, it’s the top reason why the most engaged higher ed web and marketing professionals have become de-facto life-long learners. Earlier this month, I sent a survey on professional training to 785 Higher Ed Experts active members, the top 25% most engaged members when it comes to professional development. The survey was conducted […]
Student Voice: It’s all about (public) relations by Gillian Richard
The little story behind this guest blog post Gillian Richard is a student at The University of Alabama and a member of their PRSSA chapter. She is also a member of Platform Magazine, an online, student-run publication at UA. Last but not least, she is incredibly patient and has fantastic professional communication skills. Gillian pitched […]
Email marketing for #highered: 3 issues to keep in mind
In higher ed, we like to think that we’re special, that what applies to other industries doesn’t work for us. Sometimes it’s the case. Sometimes it isn’t. Higher ed has always had a love-hate relationship with email marketing. We use and abuse it without always understanding its core strengths, limits and associated risks. Greg Rubenstein, […]
Meet the #hewebFL Conference Keynote: Daniel Ryan, ex-Director of Front-end Development at Obama for America 2012
Helping you learn and grow in your higher ed career – no matter how you do it. As I mentioned a month ago just before the High Ed Web New England conference, Higher Ed Experts has chosen to support the 5 regional conferences this year and help them bring great keynote speakers. Whether or not […]
The 2013 State of Mobile & Responsive Web in #highered [FULL REPORT]
How higher ed is doing with the mobile & responsive web? This is the question that the 3rd edition of the State of the Mobile and Responsive Web in Higher Ed survey report answers in a 12-page document – including results and charts. This open and independent research work is supported by Higher Ed Experts […]
Responsive web design has become the top mobile solution for #highered [SURVEY]
The State of the Mobile & Responsive Web in Higher Ed Survey As I explained in my post about mobile and web traffic increasing shares on university and college websites last week, the analysis of the survey results on the 2013 State of Web and Responsive Web in Higher Ed is now completed. The 12-page […]
Mobile and tablet web traffic shares on the rise in #highered [REPORT]
The State of the Mobile & Responsive Web in Higher Ed Survey I’ve finally analyzed the results of the 2013 State of Web and Responsive Web in Higher Ed Survey. The 3rd edition of this yearly survey was completed from January 8, 2013 to February 15, 2013 by 174 professionals working mainly in the marketing, […]
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