Redesign Season Summer is the season of special projects in higher education. When students and faculty members leave campus to have fun in the sun, digital professionals are usually hard at work on the big projects that always get pushed back during the academic year. That’s why we usually see a fresh crop of redesigned […]
Archive for the ‘Marketing Strategy’ Category
16 #highered must-attend sessions at #pseweb 2014 in Toronto (July 29-30, 2014)
Can you believe it? I can’t make it to the #PSEWeb conference this year even though it’s only 1-hour away (by plane) this year. My parents are in town next week — and since they come from Europe, they have priority. I spent several hours in a plane last year just to attend this conference […]
2014 Students & Parents E-Expectations Noel-Levitz Report: Top 5 insights for #highered & #hesm
The brand new Noel-Levitz report on the E-expectations of college bound seniors and their parents has been released this morning. I had the opportunity to spend time reviewing it before its official release as Stephanie Geyer from Noel-Levitz emailed me a copy of the final report last week, so YOU get a chance to know […]
Top 10 #highered posts published on collegewebeditor.com (Jan-Jun 2014)
Time to catch up on your reading? With the upcoming long holiday weekend, I thought you might have a bit more time to catch up on your reading. I’m sure you have already plenty of options, but do you know what made your higher ed colleagues tick (or click) this year so far? 10 posts […]
How to use graduation ceremony to attract more #highered students: @SNHU newest TV ad campaign
Graduation: that’s why they all sign up for, right? Most institutions of higher education have focused on the college experience and the associated value they provide to students in their recruitment and branding efforts. For traditional college-aged students, it makes sense to sell the experience: the beautiful campus, the state-of-the-art gym, the campus life, the […]
What’s wrong with the redesigned Bucknell University website?
Bob Johnson and Gerry McGovern vs. Bucknell.edu I dont know about you, but when 2 consultants working in higher education, Bob Johnson and Gerry McGovern, take the time to publish 3 different posts on what’s wrong with the redesigned website of an institution AND Mark Greenfield tweets about it, it gets my attention. Harsh critique […]
Higher Ed Content Voices: Proven strategies to improve digital content from 13 #highered pros
Just starting out with Content Strategy? No reason to feel bad about it. Most of us are beginners, anyway :-) Only 3 years ago nobody was talking about content strategy in higher education and the other industries were just warming up to the discipline after the first edition of Content Strategy for the Web by […]
Higher Ed Content Voices: 13 great tips to create better content from #highered pros
Got content headaches? Content issues in higher education can be messy: many audiences, many content contributors, many channels and lots of headaches ;-) If you are in charge of defining or implementing content strategy at your university or college, don’t you wish you could pick the brain of other content strategists working in higher ed? […]
Top 5 Fishy April Fool’s Day #highered Web Homepages
April Fool’s Day: National Higher Ed Web Team Holiday! It’s a tradition. On April Fool’s Day many webbies go crazily creative, geeky and funny with their website homepages. I’m sure you’ve seen your share so far, but I just wanted to document my favorite ones. The University of Rochester: Lego University The team even created […]
Got Content issues? Register your team for the 2014 #highered Content Conference (Apr 30, 2014) #HEC14
“What about content?” If you have ever heard this question while planning or discussing a website redesign, a social media campaign or an email marketing program at your school, the 2014 Higher Ed Content Conference is for you, your team — and all your content contributors on campus! With its different audiences, goals and content […]
No time left to measure #highered marketing, really?
Do you have time to check everything on your to-do list at work? I doubt it. Time is the only thing that has remained constant over the past few years. A day was 24 hours long before Facebook, LinkedIn or Twitter. And, still is. While your work day might have expanded outside of the office […]
Universal Analytics: A game changer for #highered?
My latest University Business column published in the March 2014 issue is now available online: Universal Analytics: A game changer for higher ed?. In this short article, I explain why universities and colleges should learn more about Universal Analytics – and some of the possibilities offered by this tool down the line. If you need […]
Why and how to get access to Twitter Analytics for your #highered account
Last week in the online course I teach about social media marketing for higher ed we discussed social media analytics strategy and practices with our class composed of professionals working in universities and colleges in the US, Canada and France. I’ve had updated the course module materials – as I always do before a session […]
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