Archive for the ‘Marketing Strategy’ Category

RISD has the president we have all been dreaming of

September 10th, 2008 Karine Joly 2 Comments

The inauguration of John Maeda the 16th president of Rhode Island School of Design (RISD) will take place this Friday. Why do I think he is the kind of presidents we have all been dreaming of? First, just look at his inauguration online guest book, created for the campus community to add their thoughts, best […]

Catch up-Date with Karine: High School Student Survey, Alumni Emails, Social Networking Survey, Twitter Clone & Chrome

September 7th, 2008 Karine Joly No Comments

Here’s the second edition of this series “Catch up-Date with Karine” aiming at fighting the information overload. Please let me know if you find it useful by leaving a comment or sending an email at karine@collegewebeditor.com. Get in the mind of US high school students with “The 2008-2009 State Of Our Nation’s Youth,” a survey […]

Meet the Parents: Get an exclusive look at Noel-Levitz’s survey results about Parents’ E-expectations

September 3rd, 2008 Karine Joly 2 Comments

Last July at the eduWeb conference, Stephanie Geyer, Associate VP for E-communications and Web Strategy at Noel-Levitz, presented the results of a recent online survey her company conducted in June 2008 with 454 parents. At that time in a blog post titled “Live blogging from eduWeb 2008 – Circling Over Enrollment: The E-Expectations of Parents […]

Need help to host and promote your online videos? Register for “Beyond YouTube,” the Sep 24 webinar presented by Mike Richwalsky from Allegheny College

August 20th, 2008 Karine Joly No Comments

These past few weeks, I’ve seen many questions around branded YouTube channels (via the non-profit or the partner program) as well as the frustration building up in the higher community around the lack of transparency surrounding YouTube’s decision to decline either status to some institutions. YouTube – Partner Program I’ve been thinking about writing an […]

5+1 tips to help aspiring university presidents bloggers

August 14th, 2008 Karine Joly 5 Comments

I’m officially back from my trip to Europe. I flew back yesterday and can confirm that it can take less time to come back from France than from Atlantic City (haven’t attended the eduweb conference in AC last month or heard about the journey back home for attendees? Check out this blog post to understand). […]

Blogging the Olympics: The Gold goes to UCLA

August 5th, 2008 Karine Joly 1 Comment

I know, I know, the Olympics haven’t even officially started yet, so my post title is somehow misleading. Sorry, I couldn’t help myself ;-) However, UCLA does stand a good chance of winning the gold medal in blogging. After 5 days spent offline on a very windy beach (I’m not playing the diva here, the […]

How to get a branded YouTube channel for your institution in just a few easy steps

June 26th, 2008 Karine Joly 17 Comments

Up until today, the best way to get a branded university YouTube channel was still a mystery for many (including yours truly). Since a few months several institutions (Duke University, UC Berkeley, Vanderbilt, among others) have rolled out branded YouTube channel without the ads displayed on the regular YouTube accounts. However, there were no clear […]

Calling all higher ed community managers to share their success stories

June 19th, 2008 Karine Joly 2 Comments

Are you responsible for your institution’s social networking website? Do you manage your university’s Facebook Page or Group? Are you in charge of the online community targeted to your alums or students? Keep reading. I’m currently working on the closing keynote I’ll give on July 23 at the eduWeb conference (as well as an upcoming […]

Higher Ed Magazines: Gone Digital, Going Paperless?

June 12th, 2008 Karine Joly No Comments

My third UB column for 2008 is now available in the June issue as well as online: “Magazines: Gone Digital, Going Paperless?” You’ll find in this column 4 tips from several of your peers (including Karl Bates from Duke University and Bonny Griffith from Ithaca College) to get you started. With the help of this […]

Don’t upload your higher ed video to YouTube (or other video-sharing websites) before doing these 5 simple things

June 6th, 2008 Karine Joly 2 Comments

Yesterday morning, I spent a couple of hours reviewing the 3 nominated websites for the eduStyle Awards in the “Best Use of Video” category: Boston University, NJIT and University of Notre Dame. I watched all the videos accessible from the 3 websites and even checked out the YouTube channels of these 3 institutions. After spending […]

Higher Ed TV: Caps and Gowns 101 by UCLA Newsroom

June 5th, 2008 Karine Joly 2 Comments

Commencement season is upon (or behind) us, and this Youtube video produced by UCLA Newsroom is very timely. I got the tip in an email sent by Seth Odell from UCLA Newsroom starting with “Hello higher ed friends” (Geez, and I thought I was special — Next time, how about just “Hi” or “Hello,” so […]

Get the report about the state of advertising and sponsorship in print and electronic higher ed publications

June 3rd, 2008 Karine Joly No Comments

Some of you might remember that a few weeks ago I conducted an online survey to find out if and how paid advertising and sponsorship are used in magazines and newsletters published by universities and colleges. A total of 110 professionals working in institutions representing more than 1.5 million students completed this online survey between […]

Should institutions keep printing Alumni Magazines?

June 2nd, 2008 Karine Joly 5 Comments

Chances are you’ve already read this article published today in the New York Times: College Alumni Magazines Struggle to Compete With Facebook. The article written by Cate Doty doesn’t provide any breaking news as higher ed blogger D.W. noted in her post published earlier today: News of the Obvious: Younger Alumni Turn to Facebook Versus […]

Higher Ed TV: LonelyGirl15 meets Real Nebraska’s David Burge with “That Bauer Girl” from the CT Bauer College of Business

May 22nd, 2008 Karine Joly 3 Comments

It looks like higher ed Youtube videos are really starting to become a genre. This new video series I’m posting about today really reminds me of Real Nebraska – presented by David Burge – with a twist. Here, the host isn’t a bald funny guy (no offense, David), but Veronica, a student whose long brown […]

Higher Ed Bloggers edit and fact check the Chronicle of Higher Education

May 7th, 2008 Karine Joly 4 Comments

Yes, you’ve read my headline correctly: bloggers editing and fact checking the main media outlet covering higher education in the US. So, what do I mean exactly? In the past weeks, two posts from two different higher ed bloggers have questioned some of the facts reported in two different articles published by the Chronicle. Andy […]

Admissions Offices spend twice more of their budget on print than on electronic student recruitment methods

May 2nd, 2008 Karine Joly 16 Comments

Exactly 10.6% on Web site and other electronic formats (e.g., e-mail, text messaging) and 24.1% on printed materials (e.g., viewbooks, brochures, letters) according to The Chronicle Survey of Undergraduate Admissions Officers published in its May 2 issue. The survey results which are only available to subscribers of the print or digital versions (but if you […]