About 2 months ago, I was interviewed for a CASE Currents’ article about digital magazines for alums. The article written by Douglas Vaira, Living a Digital Age, has been published in the March issue (but is only accessible to CASE members), so I thought some of you might be interested in my answers to Vaira’s […]
Archive for the ‘Marketing Strategy’ Category
Trying to make sense of your Web/Email data? Register for Analytics 360 Webinars by March 16, 2009
Whether it’s for the website, your social media initiatives or your email campaign, measurement and return on investment (ROI) have never been as important as they are today in higher education — for a good reason: Shrinking budgets call for a better (re)allocation of your resources (money, staff and time). While anybody can (think you […]
Promote your university’s YouTube channel to potential subscribers in 2 easy steps
I have no clue when this new feature was implemented by YouTube, but it’s now possible to embed a YouTube channel on any web page, but just grabbing a piece of code (as you would with any YouTube videos or playlists). Here’s a quick visual demo of the 2 steps using Duke University’s YouTube channel […]
Interested in the state of print and electronic publications in higher education? Take this online survey now!
In the summer of 2007, I created a survey about the state of print and electronic publications in higher education. At that time, more than 200 institutions took the time to complete this survey. Later, I produced a 5-page executive summary PDF file presenting the main results and wrote a column “Demand Print or Print […]
More with Less: 7 ways to survive the budget crunch in higher education
My second UB column for 2009 is now available in the February issue as well as online (featured on the homepage of University Business today): “More with Less: 7 Ways to Survive the Budget Crunch” Here are the 7 ways/tips in a condensed form: Look more closely at your print publication budget Embrace (free) social […]
Find out how a higher ed executive, UF’s Joe Hice, has ignited conversations with his blog, Gator Grotto
First, let me start by a quick disclaimer, I might be a bit partial on this topic for 2 reasons: I’ve known and collaborated for almost 3 years on different projects (conferences, webinars, etc. including the upcoming “Saving Big” Webinars for which registration ends tonight by the way) with the blogger behind this blog – […]
Mobiles, Cloud Computing, Geo-Tagging and the Personal Web will be widely adopted on campuses within 3 years
According to the 2009 Horizon report, while mobiles and cloud computing are already well established on many campuses across the world, geo-tagging and the personal web should be widely used in higher education by 2012. Released yesterday by The New Media Consortium and the EDUCAUSE Learning Initiative (ELI), an EDUCAUSE program, this report is definitely […]
Send 10,000 email per month for free with Vertical Response
With the economic downturn, ‘Tis the time to be thrifty. Most of you have probably been asked to kiss goodbye 10%, 20% or even more of your office budget for this year. Not yet? Well, I hate to say that, but it’s probably coming your way for next year. So, I’ve decided to take on […]
Higher Ed TV: Roanoke College plays the viral game to find a new mascot and reach high school students
Don’t know if you got a chance to read “Getting Consumers to Spend $150,000 With a Viral Effort,” this article published Monday in Advertising Age, but I’m pretty sure we would all love to have our institution featured in such a positive way in any media outlet (minus the price tag in the headline, maybe, […]
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