Archive for the ‘Marketing Strategy’ Category

Higher Ed TV: Was Delaware, The Musical worth the time and budget spent on it?

As you’ve probably noticed, online videos are used more and more by universities and colleges trying to reach (and entertain) prospective students and their parents. According to a report released last Thursday by the Pew Internet and American Life Project, The State of Online Video, 69% of online adults now watch videos online. The use […]

Embracing Web Analytics

My latest UB column is now available in the June issue as well as online: “Embracing Web Analytics: Why and how to get a web analytics revolution started at your institution” In this column, I’m trying to make the case for the Higher Ed Online Analytics Revolution I mentioned last month on this blog. Among […]

Going mobile at your institution soon? Follow “Mobile in Higher Ed,” a new blog by WVU Dave Olsen

I’m really excited to announce that Dave Olsen from WVU has finally decided to blog at Mobile in Higher Ed. Dave did a tour-de-force last summer by developing in 19 days WVU mobile website. Last year he used the MIT Mobile platform. He has kept modifying the platform ever since to make it easier to […]

Want to learn more about the social media practices of young adults? Register your institution for Dr. danah boyd’s Master Class on July 15

With all the current buzz around the professional use of Twitter, Facebook or YouTube in admissions, alum offices or institutions at large, it’s hard to believe that social media has been around in higher ed for 5 years or so. While MySpace isn’t the talk of the (campus) town anymore, it played an important role […]

Higher Ed TV: SUNY Plattsburgh President stars in a funny video invitation to summer reunion

While I’ve never met Dr. John Ettling, SUNY Plattsburgh President, I’m pretty sure he has a good sense of humor. Following in the path of several college presidents (Macalester College President is the most recent one that comes to mind), President Ettling stars in a 4-minute YouTube video serving as the official invitation to this […]

Complete the Higher Ed State of Online Analytics Survey by May 24 to help start a revolution

No plans to go to the beach, relax with a good book or enjoy the sun for yours truly this summer. I have a revolution to start. Besides a couple of web conferences presentations (eduComm in June and eduWeb in July), a few webinars, blog posts and a few other projects, I’m planning to start […]

Higher Ed Experts Webinars: Web Writing Boot Camp, Going Mobile and Usability Testing 360 in May and June

I don’t know about you, but lately, I’ve struggled to get all the things on my to-do done. Mostly because my list is getting longer by the minute… While there’s a lot of pressure on your schedule, it has never been as important to make sure your skills are up-to-date as it is today. That’s […]

How to bring back to your site all your online videos hosted on YouTube, iTunes and others — in no time

Do you have online videos hosted on third-party websites such as YouTube, iTunes, Vimeo, etc. and wish they could all be found in one place – on a branded website within your domain name that will be automatically updated as soon as new videos are uploaded to the third-party websites? Do you wish you could […]

Register for Analytics 360 Webinars by March 5th at 7PM and Get Avinash Kaushik’s Web Analytics 2.0 Book for FREE!

Even if you just have a mild interest in Web Analytics, I’m pretty sure you’ve heard about Avinash Kaushik, the evangelist, guru and author who has taken this dark hard core discipline in the beautiful art of measuring results. Avinash’s second book about the topic, Web Analytics 2.0, was published 4 months ago. I’ve recently […]

Higher Ed TV: Behind the scenes of “President’s Day at Macalester College” with Amy Phenix, Director of Communications & Public Relations

You might have already heard about this YouTube video as several higher ed bloggers (mstonerblog, The Old College Try and edustir among others) and twitterers have mentioned it this week. President’s Day at Macalester College is a 5-minute online video featuring President Brian Rosenberg. Not your traditional college president video at all. This online video […]

The University of Delaware tries a new take on the Admissions video by involving prospective students in its making

A few weeks before the “That’s I chose Yale” video was released, two admissions officers from the University of Delaware launched another musical into the wild, Reading Season. Their video struck a chord in admissions offices across the country even though it was just a side project for both admissions officers. When I interviewed Avi […]

To learn how to measure your social media, email and web initiatives, register for Analytics 360 by March 1st, 2010

I know you are now all asked to do a lot more with less money, time and staff members. I bet you are close to reaching the point where something got to give. You have probably realized that you cannot keep running to try to do everything – I did. So, how do you decide […]

Higher Ed Websites Gone Mobile

My latest UB column is now available in the February issue as well as online: “Websites Gone Mobile: More institutions exploringâ€”and succeeding withâ€”mobile web” In this column written last December (so many new mobile websites have been launched since then – I’ll post even more examples in the coming days), I provide a few examples […]

Higher Ed TV: Behind the scenes of “That’s Why I chose Yale” with a video interview by TargetX

Unless you’ve been really, really busy (and away from your computer, iPhone or iPad – wait that one isn’t out there yet ;-), you’ve already heard about Yale’s admissions video: “That’s why I chose Yale,” a 16-minute tongue-in-cheek musical, highly produced but all done by students or recent alums. Picked up by the New York […]

Register for Web Redesign Boot Camp Webinar Series by Feb 2nd, 2010 and get 4 extra webinars for free

I’ve mentioned this series back in December, but it’s time for a reminder packaged with a great offer if you move quickly – as it will be available to a limited number of registered institutions. Web Redesign Boot Camp is a 3-webinar series scheduled on February 16, 17 and 18. It will provide you with […]

Boston University has redesigned its homepage

You might have already read the excellent article including a short video interview about BU redesign on BU Today, but in case you haven’t heard yet: there’s a newly redesigned homepage in town. Here are the Before and After screenshots of BU Homepage (you can also look at the really great timeline included in BU […]