Archive for the ‘Marketing Strategy’ Category

Visually Speaking: The 2012 State of Social Media and Web Analytics in #highered #eduweb12

I’m presenting today at the eduWeb conference about a topic dear to my heart (I know: I’m weird): the state of online analytics in higher education. While I’ve already shared the results of this survey in a PDF report, this is the first time I’m publishing a more visual take on it (my presentation slides) […]

Meet Web Analytics Pros in #highered: Tim Schneider, Digital Analytics Manager at the University of Alberta

According to the 2012 State of Social Media and Web Analytics in Higher Ed, 87% of higher ed professionals spend less than 5 hours per week working on web analytics (actually 60% don’t spend any time at all). While the needle has been moving very slowly in the right direction on the web analytics meter […]

The 2012 State of Social Media and Web Analytics in #highered [Survey Report]

I cannot believe that it’s only been 2 years since I launched the first edition of this survey on the state of online analytics in higher education. Back in May 2010, when I started to work with Shelby Thayer on what I called the higher ed analytics revolution, I had high hopes that we would […]

Can MOOCs be the next marketing and branding vehicles for #highered ?

Courses? Marketing and branding vehicles, really? Yes, free online courses taught by faculty members currently teaching for institutions of higher education. Not just lecture videos (you know the kind you can find on iTunesU or YouTube EDU), but the real deal from learning objectives, lectures and readings to homework and final graded assignments. That’s what […]

Why do #highered responsive websites need more “responsible” content?

Sara Wachter-Boettcher, content strategist and author, knows web content inside out. In late February, she wrote an article for A List Apart, Future-Ready Content that has literally reframed the debate about responsive websites and the mobile first approach. Luckily for our industry, the thought-leader she is currently becoming on future-ready content (or why not call […]

K-State University President on why and how he used Twitter to defuse Basketball Coach crisis #highered

March Madness took an unexpected turn last week for K-State University when Basketball Head Coach Martin announced his decision to leave for South Carolina. While the news was announced through a very formal press conference held last Tuesday morning, President Schulz didn’t quite follow the University President PlayBook when it comes to communications around bad […]

How do #highered institutions use Social Media and Web Analytics in 2012? Take this survey now to find out!

If you’ve read this blog for a bit, you know that I’m a strong believer in data-driven marketing decisions. What’s so wonderful with the online world is that we can tag, track, segment and analyze almost anything our target audiences do. After I realized in 2010 that we didn’t use online analytics as much as […]

Not your usual #highered Admissions Video: Beer, Blood and Applications?

In the latest issue of LINK published on Tuesday a video caught my eyes. Not the new (and quite unconventional) admissions video by the University of Rochester – although I totally love it and share the love on Twitter last week. [blackbirdpie url=”https://twitter.com/#!/karinejoly/status/177784123648258048″] No, what caught my attention in Dave Tyler’s Link Boxers column this […]

What the Web Analytics for #highered course taught us after 6 months, 5 sessions & 50 students

Exactly 6 months ago – on September 12, 2011 – I welcomed the first class of the Web Analytics for Higher Ed 4-week online course Joshua Dodson and I designed. Today, the students from the 5th session of this course exclusively targeted to people working in universities and colleges are a few days shy from […]

New Facebook Timeline Pages: A Look at Cover Trends in #highered

Facebook unlocked the Timeline format for Pages only a week ago. As usual with changes on Facebook, the higher ed community has been very quick at adopting the new feature. I was curious to see what some of the early adopters in higher education had done with this long-expected new format (when it was released […]

Need to create or overhaul your Mobile Strategy soon? Register for the #highered Mobile Summit (Mar 13-15)

If you work on a campus, you know that mobile has now become a top priority in higher education. Whether you have already implemented a mobile solution alone or with a vendor, it’s always smart to (re)assess best practices in higher education. Helping you in this process is the main goal of the Higher Ed […]

#highered Mobile Solutions: Hitting or Missing the Admissions Target?

That’s a question I’ve been working on for a few weeks, ever since the latest Noel-Levitz report (PDF) on the mobile behaviors and expectations of prospective students finally provided us with some hard data on the most valuable pieces of content for this target audience. In a follow-up post arguing for an Admission-First approach for […]

UPDATED: The 2012 State of the Mobile Web in #highered Survey Report

UPDATE (9:30AM – Feb 21): An important typo in the % of existing mobile solutions was fixed in the report. A few weeks ago I conducted the second survey about the State of Mobile Web in Higher Ed to provide the community with some insights on the mobile web in our industry. The first survey […]

In Search of the Holy Grail of Social Media Class Assignments #highered

As you might know if you are a regular reader of this blog, I designed and authored the capstone graduate online course of the MBA in Social Media at SNHU (which happens to be the 12th most innovative organizations in the world according to Fast Company, no wonder Seth Odell from Higher Ed Live and […]

The University of Denver is going the #Infographics way to help promote a new #highered degree

The lead-generation websites for for-profits have used infographics to increase the number of links and social shares as part of their marketing strategy for several months. And, this is “linkbait” strategy has been VERY successful with many mentions in Mashable (including this recent article on how higher ed institutions use social media). I’ve already said […]