Archive for the ‘LinkedIn’ Category
November 16th, 2017
Karine Joly
Practice Makes Perfect I’ve spent most the day on November 16 in rehearsals with 12 speakers of the Higher Ed Social Media Conference scheduled Nov 29, 2017 – an event that is now almost sold out. This preview day is a fantastic opportunity for all the speakers to practice to make sure we deliver the […]
November 17th, 2016
Karine Joly
Practice Makes Perfect I’ve spent most the day yesterday in rehearsals with 11 speakers (1 is moving, so we went through her practice session a couple of days ago) of the Higher Ed Social Media Conference scheduled Nov 30, 2016 – an event that is now almost sold out. This preview day is a fantastic […]
April 19th, 2016
Karine Joly
LinkedIn is getting out of the college decision process on May 16 If you’re the adminstrator of your LinkedIn University Page, you’ve just received this email about important updates to Linkedin higher ed features. While the social media platform has decided to launch a brand new app to help students kickstart their career, it will […]
June 27th, 2014
Karine Joly
Stop!!! We forgot the audience! Nowadays, we rush to keep our social media audience engaged by pushing publishing updates to grab their attention, make them notice our messages and respond to our calls to action (click, click, click). We rush so much that sometimes we forget a central piece in this process: our audience. Let […]
October 23rd, 2013
Karine Joly
Exactly 1 month after the openning of the call for proposals – and a week after its closing, I’m really excited to share with you the program and the speaker line-up of the 1st Higher Ed Social Media Online Conference (#HESM13) to be held on December 4, 2013 Why such a crazy timeline to create […]
August 19th, 2013
Karine Joly
LinkedIn launches University Pages Have you heard the news yet? When I did, I was updating my 8-week online course on social media marketing for higher ed before the next session starting after Labor Day. LinkedIn has just launched a new service for universities and colleges: University Pages. While these pages are presented as a […]
December 31st, 2012
Karine Joly
You’ve made it! New Year’s Eve and you’ve got all you need to improve your higher ed web writing in 2013 with this last post of the series. After talking about readibility levels, keywords, editorial calendars and the art of storytelling, Higher Ed Experts Writing Prof, Mike Powers, shares his last very practical tip to […]
December 14th, 2012
Karine Joly
Universities and colleges have always relied on alums and current students to show prospective students the value of the education to be received. As a result, alums and current students are often invited to help their alma mater by talking to prospective students at special events, profiled on the institutional website or in admissions publications, […]
August 9th, 2011
Karine Joly
Last week Kyle James reminded us that the Center for Marketing Research at the University of Massachussets Dartmouth had just published the results of its latest study on social media use in higher ed. With 456 interviews performed from November 2010 to May 2011 among a representative sample of 4-year institutions in the US, the […]
May 12th, 2011
Karine Joly
LinkedIn has just rolled out a new feature for company pages – and it looks like a great way for universities and colleges to promote their academic programs to the busy and engaged audience of professionals: the elusive yet crucial prospective adult student. With more than 100 million members, LinkedIn has become a giant resume […]
April 19th, 2011
Karine Joly
Everybody wants to know how social media is doing in higher education lately (unless it is how higher ed is doing social media ;-) Slover Linett Strategies Inc., mStoner and CASE have just released the high-level results of their Second Comprehensive Study of Social Media Use by Schools, Colleges and Universities (you can find more […]
October 12th, 2009
Karine Joly
A frightening and yet interesting thing happened to Rachel Reuben from SUNY New Paltz a few days ago. The Facebook page she created 2 years ago for her university disappeared. Rachel tried everything to get the page back as she explained in a post she wrote last week: Feeling Naked: A Tale of the Disappearing […]
October 2nd, 2009
Karine Joly
My new UB column is now available in the October issue as well as online: “Social Media Measurement 101: A seven-step plan to set up (and benefit from) a simple social measurement program “ Here are the 7 steps: 1. Define measurable goals for social media activities. 2. Choose key performance indicators (KPIs) carefully. 3. […]
January 16th, 2009
Karine Joly
Our good friends from the Pew Internet and American Life Project have just released a very interesting 17-page report about adults and social networks websites. The big news in this report is the increased interest shown by online adults for Facebook and Co according to the results of two different surveys done in May and […]
November 9th, 2007
Karine Joly
This has been a busy week in the social networking website world. Last Monday, a few days before the launch of the new Facebook features, Yahoo! launched a new social networking website targeted to college students and alums: Kickstart. Scott Gatz, Senior Director of Yahoo’s Advanced Products, manages the Kickstart’s team. Despite a busy week, […]
September 25th, 2007
Karine Joly
After the registration deadline expired yesterday evening, I received a few emails asking if I could give people a bit more time to register for the October 1-5 webinar series about social networking websites: Social Networking Websites Week – All You Ever Wanted to Know about MySpace, Facebook and Co: October 1-5 2007 Social networking […]
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